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~isPartOf:"Green advertising and the reluctant consumer"
~isPartOf:"Journal of hospitality marketing & management"
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Green advertising and the reluctant consumer
Journal of hospitality marketing & management
Journal of business research : JBR
26
Business strategy and the environment
22
Journal of advertising : official publication of the American Academy of Advertising
16
International journal of hospitality management
14
Journal of marketing communications
14
Journal of retailing and consumer services
14
Marketing intelligence & planning
14
International journal of contemporary hospitality management
12
Cogent business & management
10
International journal of consumer studies
10
Journal of strategic marketing
10
Journal of business ethics : JOBE
9
Amfiteatru economic : an economic and business research periodical
8
Journal of international consumer marketing
8
Asia Pacific journal of marketing and logistics
7
International journal of advertising : the review of marketing communications
7
International journal of green economics : IJGE
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Journal of promotion management : JPM
7
Journal of travel and tourism marketing
7
The journal of business & industrial marketing
7
Amfiteatru Economic Journal
6
Asia-Pacific journal of business administration
6
Green consumerism : perspectives, sustainability, and behavior
6
Green marketing and environmental responsibility in modern corporations
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of green economics
6
International journal of production economics
6
Journal of Business Research
6
Journal of Islamic marketing
6
Journal of global marketing
6
Springer eBook Collection
6
Corporate social responsibility and environmental management
5
European research studies
5
Global business review
5
Journal of marketing
5
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
10
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1
Is the information on green hotel websites aligned with the drivers affecting customers' intention to visit green hotels? : a mixed-methods approach
Ray, Arghya
;
Sachdeva, Itisha
;
Rana, Nripendra P.
; …
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10014438598
Saved in:
2
Do green practices and green image promote consumers' participation in social network sites (SNS)?
Cho, Byung-Kwan
;
Park, Jeong-Yeol
;
Lee, Yong-Ki
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 631-648
Persistent link: https://www.econbiz.de/10014319783
Saved in:
3
Green message strategies and green brand image in a hotel context
Topcuoglu, Esra
;
Kim, Hyelin
;
Kim, Sungeun
;
Kim, Seontaik
- In:
Journal of hospitality marketing & management
31
(
2022
)
3
,
pp. 311-325
Persistent link: https://www.econbiz.de/10013177421
Saved in:
4
Green marketing orientation : achieving sustainable development in green hotel management
Chung, Kuo Cheng
- In:
Journal of hospitality marketing & management
29
(
2020
)
6
,
pp. 722-738
Persistent link: https://www.econbiz.de/10012256167
Saved in:
5
The implementation of green marketing tools in rural tourism : the readiness of tourists?
Chin, Chee Hua
;
Chin, Chee-Ling
;
Winnie Poh Ming Wong
- In:
Journal of hospitality marketing & management
27
(
2018
)
3
,
pp. 261-280
Persistent link: https://www.econbiz.de/10011880402
Saved in:
6
Factors affecting skepticism toward green advertising
Paço, Arminda M. Finisterra do
;
Reis, Rosa
- In:
Green advertising and the reluctant consumer
,
(pp. 123-131)
.
2014
Persistent link: https://www.econbiz.de/10010399373
Saved in:
7
Victoris's dirty secrets : effectiveness of green not-for-profit messages targeting brands
Cervellon, Marie-Cécile
- In:
Green advertising and the reluctant consumer
,
(pp. 110-122)
.
2014
Persistent link: https://www.econbiz.de/10010399376
Saved in:
8
Communicating green marketing appeals effectively : the role of consumers' motivational orientation to promotion versus prevention
Ku, Hsuan-hsuan
;
Kuo, Chien-chih
;
Wu, Ching-luen
;
Wu, …
- In:
Green advertising and the reluctant consumer
,
(pp. 34-43)
.
2014
Persistent link: https://www.econbiz.de/10010399386
Saved in:
9
The role of regulatory focus and self-view in "green" advertising message framing
Kareklas, Ioannis
;
Carlson, Jeffrey R.
;
Muehling, Darrel D.
- In:
Green advertising and the reluctant consumer
,
(pp. 19-33)
.
2014
Persistent link: https://www.econbiz.de/10010399387
Saved in:
10
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Green advertising and the reluctant consumer
,
(pp. 4-18)
.
2014
Persistent link: https://www.econbiz.de/10010399390
Saved in:
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