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type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~isPartOf:"European journal of marketing : EJM"
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Search: subject_exact:"Handelsmarke"
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Handelsmarke
7
Store brand
7
Consumer behaviour
6
Konsumentenverhalten
6
Brand
5
Brand management
5
Markenartikel
5
Markenführung
5
Brand image
3
Einzelhandel
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Markenimage
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Retail trade
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Store brands
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Yagüe Guillén, María Jésus
2
Burt, Steven
1
Collins, Alan M.
1
Cronin, James Martin
1
Cuneo, Andres
1
Dawes, John
1
Delgado-Ballester, Elena
1
George, Richard J.
1
Hernandez-Espallardo, Miguel
1
Lopez, Pilar
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Palmeira, Mauricio
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Rodríguez-Orejuela, Augusto
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Rubio Benito, Natalia
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European journal of marketing : EJM
Journal of retailing and consumer services
61
International journal of retail & distribution management
24
The international review of retail, distribution and consumer research
21
Journal of business research : JBR
18
Journal of retailing
15
The journal of product & brand management
14
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
European journal of operational research : EJOR
11
Handelsforschung
11
Journal of agricultural & food industrial organization
9
International journal of production economics
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of food products marketing
8
Review of industrial organization : RIO
8
Transportation research / E : an international journal
8
Journal of marketing management : MM
7
Neue Ansätze in Markenforschung und Markenführung
7
The journal of brand management : an international journal
7
The journal of consumer marketing
7
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Journal of marketing
6
Journal of marketing research : JMR
6
Marketing : ZFP ; journal of research and management
6
Marketing letters : a journal of research in marketing
6
Applied economics
5
Applied economics letters
5
Australasian marketing journal
5
European retail research
5
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
5
Improving marketing strategies for private label products
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
European review of agricultural economics : ERAE
4
Journal of euromarketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
4
The IUP journal of brand management : IJBRM
4
The journal of business : B
4
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ECONIS (ZBW)
7
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1
Estimating umbrella-branding spillovers : a retailer perspective
Sebri, Mouna
;
Zaccour, Georges
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1659-1712
Persistent link: https://www.econbiz.de/10011755478
Saved in:
2
From store brands to store brandscapes : the emergence of a time and money saving heurisitc
Collins, Alan M.
;
Cronin, James Martin
;
Burt, Steven
; …
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 894-918
Persistent link: https://www.econbiz.de/10011298079
Saved in:
3
Store image influences in consumers' perceptions of store brands : the moderating role of value conscousness
Delgado-Ballester, Elena
;
Hernandez-Espallardo, Miguel
; …
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1850-1869
Persistent link: https://www.econbiz.de/10010429756
Saved in:
4
The interplay of products from the same product line : the role of brand reputation
Palmeira, Mauricio
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1626-1647
Persistent link: https://www.econbiz.de/10010429775
Saved in:
5
Reasons for variation in SCR for private label brands
Dawes, John
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1804-1824
Persistent link: https://www.econbiz.de/10010205981
Saved in:
6
Measuring private labels brand equity : a consumer perspective
Cuneo, Andres
;
Lopez, Pilar
;
Yagüe Guillén, María Jésus
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 952-964
Persistent link: https://www.econbiz.de/10009572866
Saved in:
7
Alternative panel models to evaluate the store brand market share : evidence from the Spanish market
Rubio Benito, Natalia
;
Yagüe Guillén, María Jésus
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 110-138
Persistent link: https://www.econbiz.de/10009525879
Saved in:
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