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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Search: subject_exact:"Hybrides Leistungsbündel"
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Bundling strategy
12
Leistungsbündel
12
Preismanagement
7
Pricing strategy
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Theorie
6
Theory
6
Consumer behaviour
4
Konsumentenverhalten
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Preisdifferenzierung
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Price discrimination
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Monopol
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Monopoly
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bundling
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Spieltheorie
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pricing
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2002-2006
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2003-2005
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Asymmetric information
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Breitbandkommunikation
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Canada
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Concession
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Customer analysis
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Dauerhafte Konsumgüter
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Demand
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Digital goods
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Duopol
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Duopoly
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Durable goods
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Moon, Jihwan
2
Shugan, Steven M.
2
Alexandrov, Alexei
1
Balachander, Subramanian
1
Basu, Amiya
1
Bedre-Defolie, Özlem
1
Bhargava, Hemant K.
1
Chintagunta, Pradeep K.
1
Derdenger, Timothy
1
Fay, Scott
1
Ghosh, Bikram
1
Gil, Ricard
1
Hartmann, Wesley R.
1
Jiang, Yuanchun
1
Kemerer, Chris F.
1
Kumar, Nanda S.
1
Kumar, Vineet
1
Liu, Hongju
1
Liu, Yezheng
1
Shang, Jennifer
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Shi, Qiaoni
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Stock, Axel
1
Subramaniam, Ramanathan
1
Venkatesh, R.
1
Vitharana, Padmal
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Xie, Jinhong
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Zhu, Ting
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Industrial marketing management : the international journal for industrial and high-tech firms
103
SpringerLink / Bücher
58
International journal of production economics
43
International journal of production research
38
Journal of business research : JBR
32
Journal of service management
24
The journal of business & industrial marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
20
International journal of industrial organization
19
European journal of operational research : EJOR
18
Europäische Hochschulschriften / 5
16
Marketing von Solutions : innovative Ansätze und Best Practices
16
Research
16
Discussion paper / Centre for Economic Policy Research
15
Gabler Edition Wissenschaft
15
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
15
Journal of revenue and pricing management
15
NBER working paper series
14
Economics letters
13
Hybride Wertschöpfung : Konzepte, Methoden und Kompetenzen für die Preis- und Vertragsgestaltung ; HyPriCo
13
NBER Working Paper
13
The journal of industrial economics
13
Produktion mit Dienstleistung : Integration als Zukunftschance
12
Research technology management : RTM
12
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
11
Dienstleistungsmanagement in der Investitionsgüterindustrie : Services erfolgreich entwickeln, steuern und vertreiben
11
Integration von Produkt und Service - auf dem Weg zum Lösungsanbieter
11
International journal of technology management : IJTM
11
Journal of economic theory
11
Papers in regional science : the journal of the Regional Science Association International
11
Service business
11
Technological forecasting & social change : an international journal
11
Working paper / National Bureau of Economic Research, Inc.
11
Faculty & research / Insead : working paper series
10
HyProDesign : ein Leitfaden für Unternehmen zur integrierten Planung, Entwicklung und Vermarktung hybrider Produkte
10
Hybride Wertschöpfung : mobile Anwendungssysteme für effiziente Dienstleistungsprozesse im technischen Kundendienst
10
Integration von Produkt & Dienstleistung - Hybride Wertschöpfung : Proceedings im Rahmen der Multi-Konferenz Wirtschaftsinformatik 23. - 25.02.2010 in Göttingen
10
Journal of economics & management strategy : JEMS
10
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ECONIS (ZBW)
12
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1
Explaining bundle-framing effects with signaling theory
Moon, Jihwan
;
Shugan, Steven M.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 668-681
Persistent link: https://www.econbiz.de/10011916608
Saved in:
2
Product line bundling : why airlines bundle high-end while hotels bundle low-end
Shugan, Steven M.
;
Moon, Jihwan
;
Shi, Qiaoni
;
Kumar, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 124-139
Persistent link: https://www.econbiz.de/10011645792
Saved in:
3
The equivalence of bundling and advance sales
Alexandrov, Alexei
;
Bedre-Defolie, Özlem
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 259-272
Persistent link: https://www.econbiz.de/10010358780
Saved in:
4
The dynamic effects of bundling as a product strategy
Derdenger, Timothy
;
Kumar, Vineet
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 827-859
Persistent link: https://www.econbiz.de/10010231830
Saved in:
5
Retailer-driven product bundling in a distribution channel
Bhargava, Hemant K.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 1014-1021
Persistent link: https://www.econbiz.de/10009702503
Saved in:
6
Optimizing e-tailer profits and customer savings : pricing multistage customized online bundles
Jiang, Yuanchun
;
Shang, Jennifer
;
Kemerer, Chris F.
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 737-752
Persistent link: https://www.econbiz.de/10009299469
Saved in:
7
Complementarities and the demand for home broadband internet services
Liu, Hongju
;
Chintagunta, Pradeep K.
;
Zhu, Ting
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 701-720
Persistent link: https://www.econbiz.de/10008652618
Saved in:
8
Why bundle discounts can be a profitable alternative to competing on price promotions
Balachander, Subramanian
;
Ghosh, Bikram
;
Stock, Axel
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 624-638
Persistent link: https://www.econbiz.de/10008652632
Saved in:
9
The economics of buyer uncertainty : advance selling vs. probabilistic selling
Fay, Scott
;
Xie, Jinhong
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 1040-1057
Persistent link: https://www.econbiz.de/10008821803
Saved in:
10
Impact of customer knowledge heterogeneity on bundling strategy
Basu, Amiya
;
Vitharana, Padmal
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 792-801
Persistent link: https://www.econbiz.de/10003885076
Saved in:
11
Empirical analysis of metering price discrimination : evidence from concession sales at movie theaters
Gil, Ricard
;
Hartmann, Wesley R.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
6
,
pp. 1046-1062
Persistent link: https://www.econbiz.de/10003909077
Saved in:
12
Optimal bundling strategies in multiobject auctions of complements or substitutes
Subramaniam, Ramanathan
;
Venkatesh, R.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 264-273
Persistent link: https://www.econbiz.de/10003843314
Saved in:
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