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Public relations
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Journal of promotion management : JPM
Corporate communications : an international journal
191
Journal of communication management : an international journal
143
Journal of business ethics : JOBE
87
SpringerLink / Bücher
86
Journal of business research : JBR
77
The accounting review : a publication of the American Accounting Association
59
Public Relations : ein Handbuch
52
Journal of accounting & economics
44
Corporate social responsibility and environmental management
43
Corporate reputation review : an international journal
42
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
41
Handbuch Unternehmenskommunikation
40
International journal of business communication : IJBC ; a publication of the Association of Business Communication
38
The global public relations handbook : theory, research, and practice
38
Journal of communication management
36
Routledge new directions in public relations and communication research
33
Exploring public relations
30
Research
30
Europäische Hochschulschriften / 5
29
Journal of marketing communications
29
Management communication quarterly : an international journal
29
Journal of accounting and public policy
28
Business strategy and the environment
27
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
25
International journal of business communication : IJBC : a publication of the Association for Business Communication
24
Springer eBook Collection
24
Accounting, auditing & accountability journal
23
New media and public relations
23
Organisationskommunikation
23
PR-Praxis
23
The handbook of crisis communication
23
Accounting forum : advancing the interdisciplinary and global connection of accounting research
22
European journal of marketing : EJM
20
Journal of business strategy
20
Nonprofit-PR
20
Public Relations
20
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
19
Journal of public relations research : a quarterly publication of the Public Relations Division of the Association for Education in Journalism and Mass Communication
19
Business horizons
18
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ECONIS (ZBW)
33
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1
Evolution of corporate social responsibility : a content analysis of United States magazine advertising, 1980-2009
Lee, Jaejin
;
Rim, Hyejoon
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 555-577
Persistent link: https://www.econbiz.de/10011979115
Saved in:
2
Linking CSR communication activities to consumer brand evaluations : an examination of mediating and moderating factors linking CSR communication to brand evaluations
Venger, Olesya
;
Pomirleanu, Nadia
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 675-693
Persistent link: https://www.econbiz.de/10011979192
Saved in:
3
Brand personality usage in crisis communication in Facebook
Han, Jiyoon
;
Sung, Yoon Hi
;
Kim, Dong Hoo
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 798-819
Persistent link: https://www.econbiz.de/10011979242
Saved in:
4
What and how to communicate CSR? : the role of CSR fit, modality interactivity, and message interactivity on social networking sites
Go, Eun
;
Bortree, Denise Sevick
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 727-747
Persistent link: https://www.econbiz.de/10011799589
Saved in:
5
Understanding "native advertising" from the perspective of communication strategies
Wang, Ye
;
Li, You
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 913-929
Persistent link: https://www.econbiz.de/10011799633
Saved in:
6
Relationship between companies and the public on Facebook : the Portuguese and the Brazilian context
Loureiro, Sandra Maria Correia
;
Gomes, Daniela Gonçalves
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 705-718
Persistent link: https://www.econbiz.de/10011631937
Saved in:
7
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
8
Does being social matter? : effects of enabled commenting on credibility and brand attitude in social media
Hayes, Rebecca A.
;
Carr, Caleb T.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 371-390
Persistent link: https://www.econbiz.de/10011305220
Saved in:
9
Corporate communication or McCommunication? : considering a McDonaldization of corporate communication hypothesis
Verhoeven, Piet
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 267-277
Persistent link: https://www.econbiz.de/10011305243
Saved in:
10
Is corporate advertising effective in a crisis? : the effects of crisis type and evaluative tone of news coverage
Kim, Sojung
;
Choi, Sejung Marina
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 97-114
Persistent link: https://www.econbiz.de/10010373184
Saved in:
11
The construction of tourist space by public administration and institutional communication : the image of the brand Andalucía as a tourist destination
Martinez-Garcia, Esther
;
Nicolás, Miguel Ángel
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 181-199
Persistent link: https://www.econbiz.de/10010373827
Saved in:
12
Responses toward corporate crisis and corporate advertising
Kim, Sojung
;
Atkinson, Lucy Jane
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 647-665
Persistent link: https://www.econbiz.de/10010467257
Saved in:
13
The corporate side of the blogosphere : examining the variations of design and engagement among fortune 500 blogs
Waters, Richard D.
;
Ghosh, Paromita
;
Griggs, Traci D.
; …
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 537-552
Persistent link: https://www.econbiz.de/10010467274
Saved in:
14
Corporate reputation through strategic corporate social responsibility : insights from service industry companies
Komodromos, Marcos
;
Melanthiou, Yioula
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 470-480
Persistent link: https://www.econbiz.de/10010489056
Saved in:
15
Social network reputation management : an international study
Becker, Kip
;
Nobre, Helena
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 436-451
Persistent link: https://www.econbiz.de/10010489060
Saved in:
16
Disclosing celebrity endorsement in a television program to mitigate persuasion : how disclosure type and celebrity credibility interact
Dekker, Kim
;
Reijmersdal, Eva A. van
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 224-240
Persistent link: https://www.econbiz.de/10009754892
Saved in:
17
Genre and postemergency contexts : the nexus of strategic communications
Smudde, Peter M.
;
Courtright, Jeffrey L.
- In:
Journal of promotion management : JPM
19
(
2013
)
1
,
pp. 114-137
Persistent link: https://www.econbiz.de/10009738237
Saved in:
18
Social media : marketing public relations' new best friend
Papasolomou, Ioanna
;
Melanthiou, Yioula
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 319-328
Persistent link: https://www.econbiz.de/10009621073
Saved in:
19
Critical theoretical considerations of public relations messaging around the globe : tools for creating and evaluating campaign messages
Moffitt, Mary Anne
- In:
Journal of promotion management : JPM
17
(
2011
)
1
,
pp. 21-41
Persistent link: https://www.econbiz.de/10009238598
Saved in:
20
Same but different : perceptions of integrated marketing communication among marketing communication partners in Australia
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10003974779
Saved in:
21
Social capital initiatives : employees and communication managers leading the way?
Chia, Joy
;
Peters, Margaret
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 201-216
Persistent link: https://www.econbiz.de/10003974811
Saved in:
22
Community engagement : exploring a relational approach to consultation and collaborative practice in Australia
Johnston, Kim A.
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 317-234
Persistent link: https://www.econbiz.de/10003974813
Saved in:
23
Fast track opportunities for high achievers? : a comparative investigation into career advancement patterns for in-house and consultancy practitioners
Wolf, Katharina
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 235-246
Persistent link: https://www.econbiz.de/10003974815
Saved in:
24
Linking worldview, relationship attitudes, and behavioral outcomes : implications for the study and practice of public relations
Bruning, Stephen D.
;
Lambe, Kathryn E.
- In:
Journal of promotion management : JPM
14
(
2008
)
3/4
,
pp. 139-151
Persistent link: https://www.econbiz.de/10003825688
Saved in:
25
Defining public relations relationships and diversity's part in the process : practitioners' perspectives
Brunner, Brigitta R.
- In:
Journal of promotion management : JPM
14
(
2008
)
3/4
,
pp. 153-167
Persistent link: https://www.econbiz.de/10003825691
Saved in:
26
Need for cognition as motivation to process publicity and advertising
Hallahan, Kirk
- In:
Journal of promotion management : JPM
14
(
2008
)
3/4
,
pp. 169-194
Persistent link: https://www.econbiz.de/10003825693
Saved in:
27
Public relations adding to businesses' bottom line
Pohl, Gayle M.
- In:
Journal of promotion management : JPM
14
(
2008
)
3/4
,
pp. 195-209
Persistent link: https://www.econbiz.de/10003825694
Saved in:
28
Cross-cultural public relations : a review of existing models with suggestions for a post-industrial public relations pyramid
Ledingham, John A.
- In:
Journal of promotion management : JPM
14
(
2008
)
3/4
,
pp. 225-241
Persistent link: https://www.econbiz.de/10003825701
Saved in:
29
Linking public relations tactics to long-term success : an investigation of how communications contribute to trust, satisfaction, and commitment in a nonprofit organization
O'Neil, Julie
- In:
Journal of promotion management : JPM
14
(
2008
)
3/4
,
pp. 263-274
Persistent link: https://www.econbiz.de/10003825708
Saved in:
30
Revisiting concepts of public relations audience through postmodern concepts of metanarrative, decentered subject, and reality/hyperreality
Zompetti, Joseph P.
;
Moffitt, Mary Anne
- In:
Journal of promotion management : JPM
14
(
2008
)
3/4
,
pp. 275-291
Persistent link: https://www.econbiz.de/10003825711
Saved in:
31
Do communication students have the "write stuff"? : practitioners evaluate writing skills of entry-level workers
Hines, Randy
;
Basso, Joseph
- In:
Journal of promotion management : JPM
14
(
2008
)
3/4
,
pp. 293-307
Persistent link: https://www.econbiz.de/10003825717
Saved in:
32
Engineering the continuation of a nonjudgmental United States-China relationship in the tumultuous post-cold war world : an overview of the 1990s Chinese public relations campaign...
Chen, Xiaowei
- In:
Journal of promotion management : JPM
14
(
2008
)
3/4
,
pp. 327-353
Persistent link: https://www.econbiz.de/10003825723
Saved in:
33
Special double issue on public relations research and practice
2008
Persistent link: https://www.econbiz.de/10003825728
Saved in:
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