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person:"Boenigk, Michael"
~type:"article"
~person:"Kitchen, Philip J."
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Boenigk, Michael
Kitchen, Philip J.
Lies, Jan
54
Zerfaß, Ansgar
36
Bentele, Günter
25
Bruhn, Manfred
21
Melewar, T. C.
20
Röttger, Ulrike
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Hussainey, Khaled
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Coombs, W. Timothy
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Sriramesh, Krishnamurthy
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Szyszka, Peter
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Nothhaft, Howard
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Patten, Dennis M.
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Verčič, Dejan
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Brömmling, Ulrich F.
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Dürig, Uta-Micaela
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Hoffjann, Olaf
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Holladay, Sherry J.
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Kim, Sora
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Romenti, Stefania
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Siano, Alfonso
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Sievert, Holger
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Cho, Charles H.
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Foroudi, Pantea
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Johansen, Winni
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Komodromos, Marcos
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Morsing, Mette
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Bang, Nguyen
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Camilleri, Mark Anthony
7
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Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
2
Journal of business research : JBR
2
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2
A reader in marketing communications
1
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
Corporate reputation review : an international journal
1
European journal of marketing : EJM
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Journal of business strategy
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Journal of promotion management : JPM
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Qualitative market research : an international journal
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ECONIS (ZBW)
13
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1
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
2
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
3
The role of corporate identity in CSR implementation : an integrative framework
Tourky, Marwa
;
Kitchen, Philip J.
;
Shaalan, Ahmed
- In:
Journal of business research : JBR
117
(
2020
),
pp. 694-706
Persistent link: https://www.econbiz.de/10012288093
Saved in:
4
BP and the Deepwater Horizon oil spill : a case study of how company management employed public relations to restore a damaged brand
Kanso, Ali M.
;
Nelson, Richard Alan
;
Kitchen, Philip J.
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 703-731
Persistent link: https://www.econbiz.de/10012314011
Saved in:
5
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
6
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
7
The Tour de France : corporate sponsorships and doping accusations
Blumrodt, Jens
;
Kitchen, Philip J.
- In:
Journal of business strategy
36
(
2015
)
2
,
pp. 41-48
Persistent link: https://www.econbiz.de/10011309569
Saved in:
8
Corporate identity antecedents and components : toward a theoretical framework
Kitchen, Philip J.
;
Tourky, Marwa E.
;
Dean, Dianne
; …
- In:
Corporate reputation review : an international journal
16
(
2013
)
4
,
pp. 263-284
Persistent link: https://www.econbiz.de/10010202904
Saved in:
9
Examining the link between integrated communication management and communication effectiveness in medium-sized enterprises
Einwiller, Sabine A.
;
Boenigk, Michael
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 335-361
Persistent link: https://www.econbiz.de/10009673793
Saved in:
10
Modelle der integrierten Kommunikation
Boenigk, Michael
- In:
Anspruchsgruppenorientierte Kommunikation : neue …
,
(pp. 281-298)
.
2008
Persistent link: https://www.econbiz.de/10003759820
Saved in:
11
Marketing public relations: conceptual legitimacy or window dressing?
Kitchen, Philip J.
;
Papasolomou, Ioanna C.
- In:
A reader in marketing communications
,
(pp. 135-155)
.
2005
Persistent link: https://www.econbiz.de/10003292725
Saved in:
12
Integrierte Kommunikation in deutschen Unternehmen - Ergebnisse einer empirischen Untersuchung
Bruhn, Manfred
;
Boenigk, Michael
- In:
Integrierte Kommunikation in Theorie und Praxis : …
,
(pp. 65-85)
.
2000
Persistent link: https://www.econbiz.de/10001520953
Saved in:
13
Integrierte Kommunikation in Schweizer Unternehmen - Ergebnisse einer empirischen Untersuchung
Bruhn, Manfred
;
Boenigk, Michael
- In:
Integrierte Kommunikation in Theorie und Praxis : …
,
(pp. 87-117)
.
2000
Persistent link: https://www.econbiz.de/10001520954
Saved in:
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