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~type_genre:"Aufsatz in Zeitschrift"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Innovation diffusion
24
Innovationsdiffusion
24
Innovation
9
New product development
9
Produktentwicklung
9
Consumer behaviour
7
Konsumentenverhalten
7
Theorie
6
Theory
6
Diffusion of innovations
5
Viral marketing
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Virales Marketing
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Social network
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Innovation adoption
3
Innovation management
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Innovationsakzeptanz
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Innovationsmanagement
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Advertising
2
Agent-based modeling
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Agentenbasierte Modellierung
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Diffusion
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Heterogeneity
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New product diffusion
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New products
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Aufsatz in Zeitschrift
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Muller, Eitan
3
Arts, Joep W. C.
2
Frambach, Rudolf T.
2
Gelper, Sarah
2
Peres, Renana
2
Stremersch, Stefan
2
Vakratsas, Demetrios
2
Amini, Mehdi
1
Appel, Gil
1
Avagyan, Vardan
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Backhaus, Klaus
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Bijmolt, Tammo H. A.
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Fruchter, Gila E.
1
Goldenberg, Jacob
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Hariharan, Vijay Ganesh
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Healey, John
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Kocaman, Barış
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Mahajan, Vijay
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Technological forecasting & social change : an international journal
326
Research policy : policy, management and economic studies of science, technology and innovation
168
Journal of business research : JBR
72
Technovation : the international journal of technological innovation, entrepreneurship and technology management
64
Telecommunications policy : the international journal of digital economy, data sciences and new media
64
Economics of innovation and new technology
53
International journal of innovation and technology management
52
International journal of business information systems : IJBIS
50
Technology analysis & strategic management
49
Journal of evolutionary economics : JEE
44
Revue d'économie industrielle
43
International journal of technology management : IJTM
41
Management science : journal of the Institute for Operations Research and the Management Sciences
38
Energy economics
37
American journal of agricultural economics
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
32
Applied economics
31
Journal of retailing and consumer services
30
Journal of global information management : an official publication of the Information Resources Management Association
29
Agricultural economics : the journal of the International Association of Agricultural Economists
28
Industrial and corporate change
28
International journal of production economics
27
Economics letters
26
African journal of science, technology, innovation and development : AJSTID
25
Information economics and policy : IEP
25
IEEE transactions on engineering management : EM
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
Revue d'économie régionale & urbaine : RERU
24
The American economic review
24
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
22
Industrial marketing management : the international journal for industrial and high-tech firms
22
Information systems management
22
International journal of technology marketing : IJTMkt
22
Journal of development economics
22
Journal of engineering and technology management : JET-M
22
European journal of operational research : EJOR
21
Industry and innovation
21
International journal of industrial organization
21
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1
Till the cloud do us part : technological disruption and brand retention in the enterprise software industry
Kocaman, Barış
;
Gelper, Sarah
;
Langerak, Fred
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 316-341
Persistent link: https://www.econbiz.de/10014316587
Saved in:
2
Cross-decision social effects in product adoption and defection decisions
Landsman, Vardit
;
Nitzan, Irit
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 213-235
Persistent link: https://www.econbiz.de/10012288661
Saved in:
3
Making a first impression as a start-up : strategies to overcome low initial trust perceptions in digital innovation adoption
Konya-Baumbach, Elisa
;
Schuhmacher, Monika C.
;
Kuester, …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 385-399
Persistent link: https://www.econbiz.de/10012134261
Saved in:
4
The effect of social networks structure on innovation performance : a review and directions for research
Muller, Eitan
;
Peres, Renana
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10012016487
Saved in:
5
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
6
On the monetary impact of fashion design piracy
Appel, Gil
;
Libai, Barak
;
Muller, Eitan
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 591-610
Persistent link: https://www.econbiz.de/10011956598
Saved in:
7
The effects of installed base innovativeness and recency on content sales in a platform-mediated market
Healey, John
;
Moe, Wendy W.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 246-260
Persistent link: https://www.econbiz.de/10011527069
Saved in:
8
Platform adoption in system markets : the roles of preference heterogeneity and consumer expectations
Steiner, Michael
;
Wiegand, Nico
;
Eggert, Andreas
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 276-296
Persistent link: https://www.econbiz.de/10011527085
Saved in:
9
The adoption of new prescription drugs is strongly associated with prior category prescribing rate
Stern, Philip
;
Wright, Malcom
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 220-224
Persistent link: https://www.econbiz.de/10011490911
Saved in:
10
How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed
Stephen, Andrew T.
;
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 755-766
Persistent link: https://www.econbiz.de/10011634055
Saved in:
11
Riding successive product diffusion waves. Building a tsunami via upgrade-rebate programs
Avagyan, Vardan
;
Esteban-Bravo, Mercedes
;
Vidal-Sanz, …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 780-796
Persistent link: https://www.econbiz.de/10011634062
Saved in:
12
The profit impact of revenue heterogeneity and assortativity in the presence of negative word-of-mouth
Nejad, Mohammad G.
;
Amini, Mehdi
;
Sherrell, Daniel L.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 656-673
Persistent link: https://www.econbiz.de/10011597018
Saved in:
13
Optimal targeting of advertisement for new products with multiple consumer segments
Hariharan, Vijay Ganesh
;
Talukdar, Debabrata
;
Kwon, …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 263-271
Persistent link: https://www.econbiz.de/10011398535
Saved in:
14
Variable selection in international diffusion models
Gelper, Sarah
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 356-367
Persistent link: https://www.econbiz.de/10011280172
Saved in:
15
How chilling are network externalities? : the role of network structure
Mukherjee, Prithwiraj
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 452-456
Persistent link: https://www.econbiz.de/10011281398
Saved in:
16
Pricing in the international takeoff of new products
Chandrasekaran, Deepa
;
Arts, Joep W. C.
;
Tellis, Gerard J.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10009779986
Saved in:
17
Dynamics in the international market segmentation of new product growth
Lemmens, Aurélie
;
Croux, Christophe
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 81-92
Persistent link: https://www.econbiz.de/10009554310
Saved in:
18
The multiple roles of interpersonal communication in new product growth
Krishnan, Trichy V.
;
Seetharaman, Seethu
;
Vakratsas, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 292-305
Persistent link: https://www.econbiz.de/10009613713
Saved in:
19
Why the Generalized Bass Model leads to odd optimal advertising policies
Fruchter, Gila E.
;
Van Den Bulte, Christophe
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 218-230
Persistent link: https://www.econbiz.de/10009376046
Saved in:
20
Generalizations on consumer innovation adoption : a meta-analysis on drivers of intention and behavior
Arts, Joep W. C.
;
Frambach, Rudolf T.
;
Bijmolt, Tammo H. A.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 134-144
Persistent link: https://www.econbiz.de/10009238544
Saved in:
21
The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitava
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 109-119
Persistent link: https://www.econbiz.de/10009238547
Saved in:
22
Innovation diffusion and new product growth models : a critical review and research directions
Peres, Renana
;
Muller, Eitan
;
Mahajan, Vijay
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 91-106
Persistent link: https://www.econbiz.de/10003987352
Saved in:
23
The impact of adoption timing on new service usage and early disadoption
Prins, Remco
;
Verhoef, Peter C.
;
Franses, Philip Hans
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
4
,
pp. 304-313
Persistent link: https://www.econbiz.de/10003906417
Saved in:
24
A dual-market diffusion model for a new prescription pharmaceutical
Vakratsas, Demetrios
;
Kolsarici, Ceren
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 282-293
Persistent link: https://www.econbiz.de/10003793539
Saved in:
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