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~person:"Viswanathan, Madhu"
~person:"Kees, Jeremy"
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Viswanathan, Madhu
Kees, Jeremy
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Journal of business research : JBR
2
Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
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What consumers actually know : the role of objective nutrition knowledge in processing stop sign and traffic light front-of-pack nutrition labels
Andrews, J. Craig
;
Netemeyer, Richard G.
;
Burton, Scot
; …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 140-155
Persistent link: https://www.econbiz.de/10012494446
Saved in:
2
Marketers' use of alternative front-of-package nutrition symbols : an examination of effects on product evaluations
Newman, Christopher L.
;
Burton, Scot
;
Andrews, J. Craig
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 453-476
Persistent link: https://www.econbiz.de/10011879700
Saved in:
3
Sound disclosures : assessing when a disclosure is worthwhile
Kozup, John
;
Taylor, Charles Robert
;
Capella, Michael L.
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 313-322
Persistent link: https://www.econbiz.de/10009679192
Saved in:
4
Flies in the ointment? : addressing potential impediments to population-based health benefits of restaurant menu labeling initiatives
Burton, Scot
;
Kees, Jeremy
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 232-239
Persistent link: https://www.econbiz.de/10009679208
Saved in:
5
Effects of pictorial product-warnings on low-literate consumers
Jae, Haeran
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1674-1682
Persistent link: https://www.econbiz.de/10009683171
Saved in:
6
Understanding how graphic pictorial warnings work on cigarette packaging
Kees, Jeremy
;
Burton, Scot
;
Andrews, J. Craig
;
Kozup, John
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
2
,
pp. 265-276
Persistent link: https://www.econbiz.de/10008759834
Saved in:
7
Understanding the influence of literacy on consumer memory : the role of pictorial elements
Viswanathan, Madhu
;
Torelli, Carlos J.
;
Xia, Lan
;
Gau, …
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 389-402
Persistent link: https://www.econbiz.de/10003883920
Saved in:
8
Undertstanding and facilitating the usage of nutritional labels by low-literate consumers
Viswanathan, Madhu
;
Hastak, Manoj
;
Gau, Roland
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
2
,
pp. 135-145
Persistent link: https://www.econbiz.de/10003923104
Saved in:
9
A comparison of the usage of numerical versus verbal nutrition information by consumers
Viswanathan, Madhu
-
1996
Persistent link: https://www.econbiz.de/10000957509
Saved in:
10
Representation of numerical and verbal product information in consumer memory
Childers, Terry L.
;
Viswanathan, Madhu
-
1996
Persistent link: https://www.econbiz.de/10000957514
Saved in:
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