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~type_genre:"Article in journal"
~subject:"Advertising effects"
~subject:"Kundenzufriedenheit"
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Advertising effects
Kundenzufriedenheit
Interactive media
179
Interaktive Medien
179
Consumer behaviour
57
Konsumentenverhalten
57
Internet marketing
56
Online-Marketing
56
Social Web
36
Social web
36
Beziehungsmarketing
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Relationship marketing
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Online retailing
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Online-Handel
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USA
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International journal of electronic commerce : IJEC
5
Journal of retailing and consumer services
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising research
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing communications
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
International journal of arts management
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International journal of economics and business research : IJEBR
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International journal of electronic customer relationship management : IJECRM
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International journal of electronic marketing and retailing : IJEMR
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International journal of internet marketing and advertising : IJIMA
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Journal of business & economics research
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Journal of business research : JBR
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Journal of customer behaviour
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of internet commerce
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of service management
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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Nonprofit and voluntary sector quarterly
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Psychology & marketing
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Services marketing quarterly
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Singapore management review : Asia Pacific journal of management theory and practice
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The journal of applied business research
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ECONIS (ZBW)
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1
In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency
Moes, Anne
;
Fransen, Marieke
;
Fennis, Bob Michaël
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10013286437
Saved in:
2
The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions
Kim, Kyuree
;
Chung, Te-Lin Doreen
;
Fiore, Ann Marie
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
Saved in:
3
Factors affecting satisfaction with media art experiences and intention to re-experience : focusing on interactivity, presence, and flow
Lee, Doyeon
- In:
International journal of arts management
25
(
2022
)
1
,
pp. 4-20
Persistent link: https://www.econbiz.de/10014370582
Saved in:
4
A framework for enhancing the influence of Facebook advertising : the key role of personalisation and interactivity
Arora, Taanika
- In:
International journal of economics and business …
24
(
2022
)
3
,
pp. 305-343
Persistent link: https://www.econbiz.de/10014308806
Saved in:
5
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
6
Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
7
Interacting with background music engages e-customers more : the impact of interactive music on consumer perception and behavioral intention
Hwang, Angel Hsing-Chi
;
Oh, Jeeyun
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012238324
Saved in:
8
Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation
Shaykhzade, Fooziye
;
Alvandi, Mohsen
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 258-274
Persistent link: https://www.econbiz.de/10012284808
Saved in:
9
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
Saved in:
10
A study on advertising effectiveness between traditional advertisements and interactive advertisements in Central India
Kumar, Ravi
- In:
GITAM journal of management : a quarterly publication …
17
(
2019
)
1
,
pp. 148-164
Persistent link: https://www.econbiz.de/10012139308
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