//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Article in journal"
~subject:"E-Business"
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Interactive media"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
E-Business
Advertising effects
Interactive media
178
Interaktive Medien
178
Consumer behaviour
57
Konsumentenverhalten
57
Internet marketing
55
Online-Marketing
55
Social Web
35
Social web
35
Beziehungsmarketing
27
Relationship marketing
27
Werbewirkung
26
E-commerce
25
Electronic Commerce
25
Online retailing
24
Online-Handel
24
USA
20
United States
20
Internet
17
Website
16
Customer satisfaction
15
Kundenzufriedenheit
15
Brand management
13
Markenführung
13
Media usage
12
Mediennutzung
12
Theorie
12
Theory
12
Customer integration
11
Kundenintegration
11
Advertising
10
Deutschland
10
Germany
10
Marketing management
10
Marketingmanagement
10
Social relations
10
Soziale Beziehungen
10
Werbung
10
Fernsehwerbung
8
Television advertising
8
more ...
less ...
Online availability
All
Undetermined
8
Free
1
Type of publication
All
Article
26
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
26
Aufsatz im Buch
6
Book section
6
Hochschulschrift
3
Thesis
2
Language
All
English
25
German
1
Author
All
Cauberghe, Verolien
3
Pelsmacker, Patrick de
3
Bellman, Steven
2
Antheunis, Marjolijn L.
1
Arora, Taanika
1
Asdemir, Kursad
1
Bandyopadhyay, Subhajyoti
1
Baron, Shawn D.
1
Brouwer, Caryb
1
Brown, Mark
1
Cauberghe, Veroline
1
Cheng, Hsing K.
1
Chung, Te-Lin Doreen
1
Ciorciari, Joseph
1
Daschmann, Gregor
1
Davis, Robert
1
Dinev, Tamara
1
Fennis, Bob Michaël
1
Fiore, Ann Marie
1
Fransen, Marieke
1
Garbayo, Amaya
1
Geuens, Maggie
1
Gold, Joshua
1
Hu, Qing
1
Hudders, Liselot
1
Hui, Hang Chu Michel
1
Hussain, Dildar
1
Hwang, Angel Hsing-Chi
1
Jung, Jae Min
1
Kim, Kyuree
1
Klimmt, Christoph
1
Kolsarici, Ceren
1
Kumar, Ravi
1
Lasage, Hélène
1
Liu, Yuping
1
Mahdian, Mohammad
1
Martin, Drew
1
Midha, Vishal
1
Min, Kyeong Sam
1
Moes, Anne
1
more ...
less ...
Published in...
All
International journal of electronic commerce : IJEC
5
International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising research
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing communications
2
Journal of retailing and consumer services
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
International journal of economics and business research : IJEBR
1
Journal of business research : JBR
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
Nonprofit and voluntary sector quarterly
1
The journal of applied business research
1
more ...
less ...
Source
All
ECONIS (ZBW)
26
Showing
1
-
10
of
26
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency
Moes, Anne
;
Fransen, Marieke
;
Fennis, Bob Michaël
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10013286437
Saved in:
2
The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions
Kim, Kyuree
;
Chung, Te-Lin Doreen
;
Fiore, Ann Marie
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
Saved in:
3
A framework for enhancing the influence of Facebook advertising : the key role of personalisation and interactivity
Arora, Taanika
- In:
International journal of economics and business …
24
(
2022
)
3
,
pp. 305-343
Persistent link: https://www.econbiz.de/10014308806
Saved in:
4
Interacting with background music engages e-customers more : the impact of interactive music on consumer perception and behavioral intention
Hwang, Angel Hsing-Chi
;
Oh, Jeeyun
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012238324
Saved in:
5
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
Saved in:
6
A study on advertising effectiveness between traditional advertisements and interactive advertisements in Central India
Kumar, Ravi
- In:
GITAM journal of management : a quarterly publication …
17
(
2019
)
1
,
pp. 148-164
Persistent link: https://www.econbiz.de/10012139308
Saved in:
7
Synergistic, antagonistic, and asymmetric media interactions
Kolsarici, Ceren
;
Vakratsas, Demetrios
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 282-300
Persistent link: https://www.econbiz.de/10011930122
Saved in:
8
Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting
Rauwers, Fabiënne
;
Voorveld, Hilde
;
Neijens, Peter C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 806-827
Persistent link: https://www.econbiz.de/10012492589
Saved in:
9
Cultural differences affect interactive television advertising
Zorn, Steffen F.
;
Bellman, Steven
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10011536031
Saved in:
10
Fundraising in an interactive online environment
Panic, Katarina
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
2
,
pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->