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~type_genre:"Article in journal"
~type_genre:"Kongressschrift"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Interactive media"
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Interactive media
325
Interaktive Medien
325
Internet marketing
69
Online-Marketing
69
Consumer behaviour
64
Konsumentenverhalten
64
Social Web
55
Social web
55
E-commerce
38
Electronic Commerce
38
Beziehungsmarketing
37
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37
Advertising effects
32
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32
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32
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28
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28
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28
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28
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27
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22
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22
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21
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18
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18
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16
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16
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16
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16
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16
Markenführung
16
Virtual reality
16
Virtuelle Realität
16
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14
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14
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14
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37
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234
German
92
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2
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Bauer, Hans H.
4
Cauberghe, Verolien
4
Silberer, Günter
4
Bellman, Steven
3
Chiagouris, Larry
3
Clement, Michel
3
Lehner, Franz
3
Noort, Guda van
3
Pelsmacker, Patrick de
3
Rodgers, Shelly
3
Thorson, Esther
3
Voorveld, Hilde
3
Brooten, Lisa
2
Coffey, Amy Jo
2
Coleman, Stephen
2
Diefenbach, Sarah
2
Dräger, Peter
2
Esch, Franz-Rudolf
2
Exler, Stefanie
2
Friedrichsen, Mike
2
Hassenzahl, Marc
2
Jiang, Zhenhui
2
Kirk, Colleen P.
2
Kiss, Greg
2
Lala, Vishal
2
Levy, Shalom
2
Matei, Sorin Adam
2
Mäder, Ralf
2
Neumann, Marcus M.
2
Orgad, Shani
2
Ozcan, Kerimcan
2
Papagiannidis, Savvas
2
Pavlou, Paul A.
2
Prexl, Thomas
2
Ramaswamy, Venkatram
2
Reichardt, Tina
2
Sharma, Ravi S.
2
Stewart, David W.
2
Terlutter, Ralf
2
Theodoulou, Theodoulos
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3
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1
Europäischer Ausschuss der Regionen
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The Oxford handbook of information and communication technologies
10
Journal of advertising research
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of retailing and consumer services
8
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
8
Digital advertising : theory and research
7
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
5
International journal of electronic commerce : IJEC
5
Journal of business research : JBR
4
Journal of marketing communications
4
Leitfaden Online-Marketing ; [Bd. 1]
4
Organisationsentwicklung : Zeitschrift für Unternehmensentwicklung und Change Management
4
i-com : journal of interactive media
4
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
3
Journal of management information systems : JMIS
3
Journal of service management
3
Kom / Kommission der Europäischen Gemeinschaften
3
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Technological forecasting & social change : an international journal
3
The journal of brand management : an international journal
3
Wirtschaftsinformatik & Management : Zeitschrift für Business-IT
3
E-Learning : die Revolution des Lernens gewinnbringend einsetzen
2
Electronic commerce : Grundlagen und Perspektiven
2
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information communication technologies and emerging business strategies
2
Information systems and management in media and entertainment industries
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of internet marketing and advertising : IJIMA
2
Internet advertising : theory and research
2
JMM : the international journal on media management
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of internet commerce
2
Journal of marketing
2
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ECONIS (ZBW)
327
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1
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
2
In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency
Moes, Anne
;
Fransen, Marieke
;
Fennis, Bob Michaël
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10013286437
Saved in:
3
Bloggers' interactive practices and their followers' purchase intentions : the mediating roles of perceived credibility and followers' para-social interactions
Olfat, Mohammad
;
Nasir, Melika
;
Shokoohyar, Sina
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 390-415
Persistent link: https://www.econbiz.de/10014513558
Saved in:
4
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
Saved in:
5
Not all sunshine and rainbows : exploring the dark side of AI in interactive marketing
Labrecque, Lauren I.
;
Peña, Priscilla Y.
;
Leonard, Hillary
- In:
Journal of research in interactive marketing : …
18
(
2024
)
5
,
pp. 970-999
Persistent link: https://www.econbiz.de/10015062990
Saved in:
6
Augmented reality : the key to unlock customer engagement potential
Ganesan, Muruganantham
;
Kumar, B. Dinesh
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 976-1009
Persistent link: https://www.econbiz.de/10015056926
Saved in:
7
The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions
Kim, Kyuree
;
Chung, Te-Lin Doreen
;
Fiore, Ann Marie
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
Saved in:
8
Utilitarian motivations to engage with travel websites : an interactive technology adoption model
Camilleri, Mark Anthony
;
Kozak, Metin
- In:
The journal of services marketing
37
(
2023
)
1
,
pp. 96-109
Persistent link: https://www.econbiz.de/10013542906
Saved in:
9
Physician selection based on user-generated content considering interactive criteria and risk preferences of patients
Liu, Fan
;
Liao, Huchang
;
Al-Barakati, Abdullah
- In:
Omega : the international journal of management science
115
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014304592
Saved in:
10
Social media reviewing channels : the role of channel interactivity and vloggers' self-disclosure in consumers' parasocial interaction
Fazli-Salehi, Reza
;
Jahangard, Mahshid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 242-253
Persistent link: https://www.econbiz.de/10013165335
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