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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Interactive media
8
Interaktive Medien
8
Consumer behaviour
3
Konsumentenverhalten
3
Beziehungsmarketing
2
Einzelhandel
2
Internet marketing
2
Online-Marketing
2
Relationship marketing
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Retail trade
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Social Web
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Social web
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Advertising effects
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Belgien
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Belgium
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Betriebliche Wertschöpfung
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Brand image
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Brand management
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Brand strategy
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Brands
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Business process management
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Clothing
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Creativity
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Crowdsourcing
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Customer ideation
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Customer value
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Dienstleistungsmarketing
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Digital broadcast
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Berry, Leonard L.
1
Bolton, Ruth N.
1
Bridges, Cheryl H.
1
Cauberghe, Verolien
1
Chan, Kimmy Wa
1
Deighton, John
1
Forsythe, Sandra
1
Hamilton, Mitchell
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Kaltcheva, Velitchka D.
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Kim, Jiyeon
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Kornfeld, Leora
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Li, Stella Yiyan
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Meyer, Jeffrey
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Parasuraman, A.
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Pavlou, Paul A.
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Pelsmacker, Patrick de
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Rohm, Andrew J.
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Srinivasan, Raji
1
Vadakkepatt, Gautham Gopal
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Varadarajan, Rajan
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Winer, Russel S.
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Yadav, Manjit S.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
The Oxford handbook of information and communication technologies
10
Journal of advertising research
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of retailing and consumer services
8
SpringerLink / Bücher
8
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
8
Digital advertising : theory and research
7
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
5
International journal of electronic commerce : IJEC
5
Journal of business research : JBR
4
Leitfaden Online-Marketing ; [Bd. 1]
4
Organisationsentwicklung : Zeitschrift für Unternehmensentwicklung und Change Management
4
i-com : journal of interactive media
4
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
3
Gabler Edition Wissenschaft
3
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
3
Journal of management information systems : JMIS
3
Journal of marketing communications
3
Journal of service management
3
Kom / Kommission der Europäischen Gemeinschaften
3
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
3
Research
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Springer eBook Collection
3
Technological forecasting & social change : an international journal
3
The journal of brand management : an international journal
3
Wirtschaftsinformatik & Management : Zeitschrift für Business-IT
3
CEDEFOP reference series
2
DUV / Wirtschaftswissenschaft
2
E-Learning : die Revolution des Lernens gewinnbringend einsetzen
2
Electronic commerce : Grundlagen und Perspektiven
2
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
2
Gabler Edition Wissenschaft / Interaktives Marketing
2
Handel und Internationales Marketing / Retailing and International Marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information communication technologies and emerging business strategies
2
Information systems and management in media and entertainment industries
2
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ECONIS (ZBW)
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1
Social media and value creation : the role of interaction satisfaction and interaction immersion
Hamilton, Mitchell
;
Kaltcheva, Velitchka D.
;
Rohm, Andrew J.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 121-133
Persistent link: https://www.econbiz.de/10011616016
Saved in:
2
Fostering customer ideation in crowdsourcing community : the role of peer-to-peer and peer-to-firm interactions
Chan, Kimmy Wa
;
Li, Stella Yiyan
;
Zhu, John Jianjun
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 42-62
Persistent link: https://www.econbiz.de/10011373130
Saved in:
3
Interactive technologies and retailing strategy : a review, conceptual framework and future research directions
Varadarajan, Rajan
;
Srinivasan, Raji
;
Vadakkepatt, …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 96-110
Persistent link: https://www.econbiz.de/10003987328
Saved in:
4
Opportunities for innovation in the delivery of interactive retail services
Berry, Leonard L.
;
Bolton, Ruth N.
;
Bridges, Cheryl H.
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10003987342
Saved in:
5
The effectiveness of telescopic ads delivered via interactive digital television : the impact of the amount of information and the level of interactivity on brand responses
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
4
,
pp. 297-308
Persistent link: https://www.econbiz.de/10008760277
Saved in:
6
Interactivity's unanticipated consequences for marketers and marketing
Deighton, John
;
Kornfeld, Leora
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
1
,
pp. 4-10
Persistent link: https://www.econbiz.de/10003833022
Saved in:
7
New communications approaches in marketing : issues and research directions
Winer, Russel S.
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 108-117
Persistent link: https://www.econbiz.de/10003847115
Saved in:
8
Adoption of virtual try-on technology for online apparel shopping
Kim, Jiyeon
;
Forsythe, Sandra
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
2
,
pp. 45-59
Persistent link: https://www.econbiz.de/10003747481
Saved in:
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