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Search: subject_exact:"Interaktive Medien"
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Interactive media
146
Interaktive Medien
146
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The Oxford handbook of information and communication technologies
10
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
8
Digital advertising : theory and research
7
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
7
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
5
Leitfaden Online-Marketing ; [Bd. 1]
4
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
3
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
3
E-Learning : die Revolution des Lernens gewinnbringend einsetzen
2
Electronic commerce : Grundlagen und Perspektiven
2
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
2
Information communication technologies and emerging business strategies
2
Information systems and management in media and entertainment industries
2
Internet advertising : theory and research
2
Medienunternehmen im digitalen Zeitalter : neue Technologien - neue Märkte - neue Geschäftsansätze
2
Pervasive advertising
2
Shopper-Marketing : mit Shopper Insights zu effektiver Markenführung bis an den POS
2
Social-Media-Handbuch : Theorien, Methoden, Modelle
2
The digital economy : Anspruch und Wirklichkeit ; Festschrift für Beat F. Schmid ; mit 11 Tabellen
2
2006 Business & Economics Society International Conference ; Vol. 2
1
A research agenda for economic psychology
1
Advanced technologies management for retailing : frameworks and cases
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
Brand Content : die Marke als Medienereignis
1
Breaking new ground in theory and practice
1
Computational finance and its applications II : [Second International Conference on Computational Finance - Computational finance II ; held in London in June 2006]
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Digital transformation in journalism and news media : media management, media convergence and globalization
1
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
1
Discontinuous innovation : learning to manage the unexpected
1
Doppelklick statt Doppelherz - Medien für die Zielgruppe 50plus
1
E-Business - wer geht? Wer bleibt? Wer kommt? : 21. Saarbrücker Arbeitstagung 2000 für Industrie, Dienstleistung und Verwaltung, 10. und 11. Oktober 2000 Universität des Saarlandes, Saarbrücken
1
E-Content : technologies and perspectives for the European market
1
E-Learning 2010 : Aspekte der Betriebswirtschaftslehre und Informatik ; [Vorträge ; Teilkonferenz "E(lectronic)-Learning - Technologiebasiertes Lehren und Lernen" ; im Rahmen der 4. Multikonferenz Wirtschaftsinformatik vom 26. - 28. Februar 2008 (MKWI '08) an der Technischen Universität München in Garching]
1
E-business applications for product development and competitive growth : emerging technologies
1
Economics and the Internet : proceedings from the Third Berlin Internet Economics Workshop ; Berlin, June 2000
1
Evaluating media richness in organizational learning
1
Events und Erlebnis : Stand und Perspektiven der Eventforschung
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ECONIS (ZBW)
146
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1
Marketing communication strategy in the age of interactive media
Hofacker, Charles F.
- In:
The Routledge companion to strategic marketing
,
(pp. 339-351)
.
2021
Persistent link: https://www.econbiz.de/10012498770
Saved in:
2
Convolutional neural networks for real-time eye tracking in interactive applications
Burch, Michael
;
Jalba, Andrei Corneliu
;
Hollander, Carl …
- In:
Handbook of research on applied AI for international …
,
(pp. 455-473)
.
2021
Persistent link: https://www.econbiz.de/10012303518
Saved in:
3
The role of prosumers in the interactive and digital processes of public relations : the organisation of events and influencers as the new emerging stakeholder
Polo, Marta Pulido
- In:
Handbook of research on transmedia storytelling, …
,
(pp. 161-174)
.
2020
Persistent link: https://www.econbiz.de/10012234776
Saved in:
4
Relational practices on commercial Facebook wall interactions
Bou-Franch, Patricia
- In:
Technology mediated service encounters
,
(pp. 223-244)
.
2019
Persistent link: https://www.econbiz.de/10012057361
Saved in:
5
Psychology in product design
Diefenbach, Sarah
;
Hassenzahl, Marc
- In:
A research agenda for economic psychology
,
(pp. 71-86)
.
2019
Persistent link: https://www.econbiz.de/10012101797
Saved in:
6
Think Transmedia! : transmediales Marketing für Formate in der Fernsehwirtschaft
Piepiorka, Christine
- In:
Innovativer Einsatz digitaler Medien im Marketing : …
,
(pp. 75-89)
.
2019
Persistent link: https://www.econbiz.de/10012009409
Saved in:
7
Kontinuierliches A/B-Testing zur Optimierung von Spielerbindung und Monetarisierung bei "Freemium"-Spielen
Zweig, Katharina A.
;
Lachmann, Bernd
;
Montag, Christian
; …
- In:
Paradoxien des Verbraucherverhaltens : Dokumentation …
,
(pp. 43-57)
.
2019
Persistent link: https://www.econbiz.de/10011974498
Saved in:
8
Dynamic content in future internet opportunities grad course
Frick, Jan
;
Myrup Pedersen, Jens
- In:
Evaluating media richness in organizational learning
,
(pp. 99-114)
.
2018
Persistent link: https://www.econbiz.de/10011730907
Saved in:
9
Innovation inventory as a source of creativity for interactive television
Khajeheian, Datis
;
Friedrichsen, Mike
- In:
Digital transformation in journalism and news media : …
,
(pp. 341-349)
.
2017
Persistent link: https://www.econbiz.de/10011662476
Saved in:
10
Quantifying "magic" : creating good player experiences on Xbox Kinect
Fisher, Kristie J.
;
Nichols, Timothy
;
Isbister, Katherine
; …
- In:
Transforming gaming and computer simulation …
,
(pp. 1-16)
.
2017
Persistent link: https://www.econbiz.de/10011634671
Saved in:
11
Dialogorientierte qualitative Online- Forschung : Die Verlagerung qualitativer Forschung in den virtuellen Raum
Schneider, Anna
- In:
Moderne Methoden der Marktforschung : Kunden besser …
,
(pp. 55-71)
.
2017
Persistent link: https://www.econbiz.de/10011644001
Saved in:
12
Revisiting the interactive advertising model (IAM) after 15 years : an analysis of impact and implications
Rodgers, Shelly
;
Ouyang, Sifan
;
Thorson, Esther
- In:
Digital advertising : theory and research
,
(pp. 3-18)
.
2017
Persistent link: https://www.econbiz.de/10011645994
Saved in:
13
Network advertising model (NAM)
Thorson, Esther
;
Rodgers, Shelly
- In:
Digital advertising : theory and research
,
(pp. 19-30)
.
2017
Persistent link: https://www.econbiz.de/10011646045
Saved in:
14
Trends and opportunities for digital advertising research : a content analysis of advertising age, 2000-2015
Tham, Samuel
;
Rodgers, Shelly
;
Thorson, Esther
- In:
Digital advertising : theory and research
,
(pp. 31-44)
.
2017
Persistent link: https://www.econbiz.de/10011646100
Saved in:
15
A systematic analysis of interactive advertising research through a paradigm funnel
Daugherty, Terry
;
Djuric, Vanja
- In:
Digital advertising : theory and research
,
(pp. 45-65)
.
2017
Persistent link: https://www.econbiz.de/10011646102
Saved in:
16
Using theory of interactive media effects (TIME) to analyze digital advertising
Sundar, S. Shyam
;
Kim, Jinyoung
;
Gambino, Andrew
- In:
Digital advertising : theory and research
,
(pp. 86-109)
.
2017
Persistent link: https://www.econbiz.de/10011646105
Saved in:
17
Digital advertising in a new age : the power of (tele)presence
Lombard, Matthew
;
Snyder-Duch, Jennifer
- In:
Digital advertising : theory and research
,
(pp. 169-187)
.
2017
Persistent link: https://www.econbiz.de/10011646109
Saved in:
18
The advent of virtual direct experience (VDE) research in video games : integrating, augmenting, and informing brand-communication strategies in digital/interactive media
Dardis, Frank E.
- In:
Digital advertising : theory and research
,
(pp. 431-434)
.
2017
Persistent link: https://www.econbiz.de/10011646131
Saved in:
19
Digitalisierung in der Live-Kommunikation
Rietbrock, Thorsten
- In:
Events und Erlebnis : Stand und Perspektiven der …
,
(pp. 241-250)
.
2017
Persistent link: https://www.econbiz.de/10011738948
Saved in:
20
Marshall McLuhan, affordance, mapping, and human computer interaction in interactive media
Wellington, Robert
- In:
Information systems and management in media and …
,
(pp. 133-148)
.
2016
Persistent link: https://www.econbiz.de/10011627843
Saved in:
21
Determining the benefit of interactive videos in the health sector : validating a custom measurement instrument : complete research
Langbauer, Michael
;
Lehner, Franz
;
Amende, Nadine
- In:
Information systems and management in media and …
,
(pp. 319-339)
.
2016
Persistent link: https://www.econbiz.de/10011628539
Saved in:
22
The influence of perceived interactivity of social media advertising and voluntary self-disclosure on attitudes and intentions to pass-along
Chu, Shu-Chuan
;
Kim, Yeuseung
- In:
Handbook of research on effective advertising …
,
(pp. 285-301)
.
2015
Persistent link: https://www.econbiz.de/10011283743
Saved in:
23
Interaktive Finanzberatung : Filiale, Online & Co. im Multikanal
Oberle, Simon
- In:
Multi- und Omnichannel-Management in Banken und …
,
(pp. 239-256)
.
2015
Persistent link: https://www.econbiz.de/10011305246
Saved in:
24
ID-Enter : multisensorische Messe-Interaktion der Zukunft
Wille, Sebastian
;
Wehn, Norbert
;
Jensen, Torsten
- In:
Events und Messen : Stand und Perspektiven der …
,
(pp. 263-274)
.
2014
Persistent link: https://www.econbiz.de/10010382768
Saved in:
25
Programmierung im interaktiven multimedialen Erlebnisraum
Drees, Ursula
;
Steinbach, Thomas
- In:
Events und Messen : Stand und Perspektiven der …
,
(pp. 239-261)
.
2014
Persistent link: https://www.econbiz.de/10010382769
Saved in:
26
New media policy : the redistribution of voice
Schejter, Amit
;
Tirosh, Noam
- In:
Policy and marketing strategies for digital media
,
(pp. 73-86)
.
2014
Persistent link: https://www.econbiz.de/10010367899
Saved in:
27
One year forward : the 2013 update to the e-readers and e-books in public libraries survey
Hutter, James
- In:
Knowledge discovery, transfer, and management in the …
,
(pp. 126-140)
.
2014
Persistent link: https://www.econbiz.de/10010348989
Saved in:
28
TÜV NORD IN 3D: avatars at work : from second life to the web 3D
Boerger, Frank
;
Tietgens, Hanno
- In:
Synthetic worlds : emerging technologies in education …
,
(pp. 3-62)
.
2014
Persistent link: https://www.econbiz.de/10011556713
Saved in:
29
Digitale Desintegration? : warum das Konzept der Integrierten Kommunikation (noch) keine Antwort auf Fragen der digitalen Markenführung liefert
Rademacher, Lars
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 49-65)
.
2014
Persistent link: https://www.econbiz.de/10010424335
Saved in:
30
Is website interactivity always beneficial? : an elaboration likelihood model approach
Palla, Polyxeni
;
Tsiotsou, Rodoula H.
;
Zotos, Yorgos C.
- In:
The changing roles of advertising : [extended versions …
,
(pp. 131-145)
.
2013
Persistent link: https://www.econbiz.de/10009773043
Saved in:
31
Social TV als Chance für neue Geschäftsmodelle mit ePace am Beispiel von ProSiebenSat.1
König, Karl
;
Benninghoff, Arnd
;
Prosch, Marcus
- In:
Digitalisierung des Handels mit ePace : innovative …
,
(pp. 201-212)
.
2013
Persistent link: https://www.econbiz.de/10009773960
Saved in:
32
Viral propagation of consumer- or marketer-generated messages
Yeo, T. E. Dominic
- In:
The Routledge companion to digital consumption
,
(pp. 273-283)
.
2013
Persistent link: https://www.econbiz.de/10009690728
Saved in:
33
Fighting the unknown - with business design
Götzendörfer, Manuel
- In:
Discontinuous innovation : learning to manage the unexpected
,
(pp. 401-412)
.
2013
Persistent link: https://www.econbiz.de/10010232527
Saved in:
34
Social Commerce : der Einfluss interaktiver Online-Medien auf das Kaufverhalten der Kunden
Rossmann, Alexander
;
Sonntag, Ralph
- In:
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; …
,
(pp. 149-178)
.
2013
Persistent link: https://www.econbiz.de/10009783686
Saved in:
35
Telematik : "von Kommunikation zum Wissen?"
Müller, Günter
- In:
Nach der Wirtschafts- und Finanzkrise : Ansätze für …
,
(pp. 161-177)
.
2013
Persistent link: https://www.econbiz.de/10009785646
Saved in:
36
Brand Content in Online-Medien : von der Creative Excellence zur Content Excellence
Figge, Peter
;
Albers, Hans
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 87-100)
.
2013
Persistent link: https://www.econbiz.de/10010212717
Saved in:
37
Moderating influences on interactivity effects
Voorveld, Hilde
;
Noort, Guda van
- In:
Current insights and future trends : [extended versions …
,
(pp. 163-175)
.
2012
Persistent link: https://www.econbiz.de/10009748164
Saved in:
38
Communication media : implications for negotiation process and outcome
Barsness, Zoe I.
- In:
The Oxford handbook of economic conflict resolution
,
(pp. 19-36)
.
2012
Persistent link: https://www.econbiz.de/10009735278
Saved in:
39
Disruptions and value in the interactive digital media marketplace
El Sawy, Omar A.
;
Pereira, Francis
- In:
Understanding the interactive digital media marketplace …
,
(pp. 1-11)
.
2012
Persistent link: https://www.econbiz.de/10009410315
Saved in:
40
Bundling strategy in the IDM marketplace
Goh Kok Min
;
Soo, Kelvin Tan Yuean
;
Geng, Wang
- In:
Understanding the interactive digital media marketplace …
,
(pp. 62-75)
.
2012
Persistent link: https://www.econbiz.de/10009411150
Saved in:
41
IDM products vs. services : a comparative analysis
Budi, Aditya
;
Wang, Mi
;
Wang, Tianyuan
- In:
Understanding the interactive digital media marketplace …
,
(pp. 43-51)
.
2012
Persistent link: https://www.econbiz.de/10009411163
Saved in:
42
The case for variable pricing of IDM
Bansal, Ankit
;
Manohar, Desai Mayura
;
Shantani, S.
- In:
Understanding the interactive digital media marketplace …
,
(pp. 25-31)
.
2012
Persistent link: https://www.econbiz.de/10009411165
Saved in:
43
Deriving value in the IDM market : open vs. closed platforms
Alexander, Nisha
;
Ho Wei Ching
;
Arasu Prem Kumar
- In:
Understanding the interactive digital media marketplace …
,
(pp. 109-117)
.
2012
Persistent link: https://www.econbiz.de/10009411855
Saved in:
44
Deriving value from platforms in IDM
Sze Wei Wu
;
Niazi Babar Zaman Khan
;
Satish Kumar Sarraf
- In:
Understanding the interactive digital media marketplace …
,
(pp. 98-108)
.
2012
Persistent link: https://www.econbiz.de/10009411856
Saved in:
45
Is DRM the great spoiler in the IDM marketplace?
Balgayev, Ilyas
;
Phng Jia Shyan
;
Kaung Myat Win
- In:
Understanding the interactive digital media marketplace …
,
(pp. 368-377)
.
2012
Persistent link: https://www.econbiz.de/10009412595
Saved in:
46
Disruptions in the IDM marketplace : time-shifted TV
Jian, Huang
;
Dezheng, Daniel Tan
;
Buyi, Ren
- In:
Understanding the interactive digital media marketplace …
,
(pp. 132-141)
.
2012
Persistent link: https://www.econbiz.de/10009412683
Saved in:
47
The design of an advanced virtual shopping assistant for improving consumer experience
Corvello, Vincenzo
;
Pantano, Eleonora
;
Tavernise, Assunta
- In:
Advanced technologies management for retailing : …
,
(pp. 70-87)
.
2011
Persistent link: https://www.econbiz.de/10009375404
Saved in:
48
Differences in children's processing of advergames and TV commercials
Waiguny, Martin K. J.
;
Terlutter, Ralf
- In:
Breaking new ground in theory and practice
,
(pp. 35-51)
.
2011
Persistent link: https://www.econbiz.de/10009380035
Saved in:
49
Steuerung der interaktiven medialen Kommunikation mit Endkunden der Sparkassen und Verbundpartner
Henkel, Thomas
;
Morgner, Angela
- In:
Strategische Gesamtbanksteuerung
,
(pp. 441-457)
.
2011
Persistent link: https://www.econbiz.de/10009510359
Saved in:
50
Risiken neuer Medien
Riekeberg, Marcus
- In:
Operationelle Risiken : Grundlagen, Messmethoden und …
,
(pp. 296-308)
.
2011
Persistent link: https://www.econbiz.de/10009313654
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