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Chapleo, Chris
Tomczak, Torsten
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Corporate reputation review : an international journal
1
Journal of business research : JBR
1
Nonprofit and voluntary sector quarterly
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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Dilemmas in re-branding a university : "maybe people just don't like change" : linking meaningfulness and mutuality into the reconciliation
Kuoppakangas, Päivikki
;
Suomi, Kati
;
Clark, Paul
; …
- In:
Corporate reputation review : an international journal
23
(
2020
)
2
,
pp. 92-105
Persistent link: https://www.econbiz.de/10012296149
Saved in:
2
Managing employee attention and internal branding
Liu, Gordon
;
Ko, Wai Wai
;
Chapleo, Chris
- In:
Journal of business research : JBR
79
(
2017
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011745099
Saved in:
3
Branding a tertiary institution by committee : an exploration of internal brand analysis and management processes
Chapleo, Chris
;
Clark, Paul
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 631-647
Persistent link: https://www.econbiz.de/10011625248
Saved in:
4
The role of internal branding in nonprofit brand management : an empirical investigation
Liu, Gordon
;
Chapleo, Chris
;
Ko, Wai Wai
;
Ngugi, Isaac K.
- In:
Nonprofit and voluntary sector quarterly
44
(
2015
)
2
,
pp. 319-339
Persistent link: https://www.econbiz.de/10010519070
Saved in:
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