Kaynak, Erdener; Kara, Ali; S.F. Chow, Clement; Riza … - In: Asia Pacific Journal of Marketing and Logistics 25 (2013) 4, pp. 631-654
Purpose – The empirical, cross-national study reported here examines how time orientations influence attitudes toward advertising in two emerging Asian economies with very different background and time orientation, namely Macau and Georgia. The paper aims to discuss these issues....