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person:"Diamantopoulos, Adamantios"
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Search: subject_exact:"International marketing"
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International marketing
22
Internationales Marketing
22
Consumer behaviour
12
Konsumentenverhalten
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Brand management
11
Markenführung
11
Brand image
10
Markenimage
10
Brand
8
Markenartikel
8
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3
Globalisierung
3
Globalization
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Großbritannien
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Perceived brand globalness
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Decision under uncertainty
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Designation of origin
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Export
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International business research
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International marketing research
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global brands
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Diamantopoulos, Adamantios
Czinkota, Michael R.
38
Kotabe, Masaaki
36
Ronkainen, Ilkka A.
32
Keegan, Warren J.
28
Douglas, Susan P.
27
Meffert, Heribert
26
Sander, Matthias
25
Cavusgil, S. Tamer
24
Samiee, Saeed
24
Berndt, Ralph
21
Cateora, Philip R.
21
Fantapié Altobelli, Claudia
21
Kaynak, Erdener
21
Mooij, Marieke K. de
21
Swoboda, Bernhard
21
Zentes, Joachim
21
Ghauri, Pervez N.
20
Griffith, David A.
19
Usunier, Jean-Claude
19
Craig, C. S.
18
Jain, Subhash C.
18
Steenkamp, Jan-Benedict E. M.
18
Zou, Shaoming
18
Manrai, Ajay K.
17
Meissner, Hans Günther
17
Backhaus, Klaus
16
Hollensen, Svend
16
Leonidou, Leonidas C.
16
Sheth, Jagdish N.
16
Solberg, Carl Arthur
16
Voeth, Markus
16
Doole, Isobel
15
Helsen, Kristiaan
15
Katsikeas, Constantine S.
15
Müller, Stefan
15
Paliwoda, Stanley J.
15
Schlegelmilch, Bodo B.
15
Sousa, Carlos M. P.
15
Terpstra, Vern
15
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Journal of international marketing
6
Journal of business research : JBR
5
Europe in the global competition : problems - markets - strategies
1
Europe's challenges : economic efficiency and social solidarity
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of global marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Measurement and research methods in international marketing
1
Research paper series / Aston Business School Research Institute
1
The impact of theory on representations of the consumer and the marketing organisation
1
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ECONIS (ZBW)
22
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1
Lit up or dimmed down? : why, when, and how regret anticipation affects consumers' use of the global brand halo
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
;
Liu, Lucy
- In:
Journal of international marketing
28
(
2020
)
3
,
pp. 40-63
Persistent link: https://www.econbiz.de/10012308713
Saved in:
2
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
3
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
4
Exploring the effectiveness of foreign brand communication : consumer culture ad imagery and brand schema incongruity
Halkias, Georgios
;
Micevski, Milena
;
Diamantopoulos, …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 210-217
Persistent link: https://www.econbiz.de/10011771499
Saved in:
5
Brothers in blood, yet strangers to global brand purchase : a four-country study of the role of consumer personality
Zabkar, Vesna
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 228-235
Persistent link: https://www.econbiz.de/10011771505
Saved in:
6
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
7
A taxonomy and review of positive consumer dispositions toward foreign countries and globalization
Bartsch, Fabian
;
Riefler, Petra
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
1
,
pp. 82-110
Persistent link: https://www.econbiz.de/10011460098
Saved in:
8
How product category shapes preferences toward global and local brands : a schema theory perspective
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
Saved in:
9
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
10
Global brand ownership : the mediating roles of consumer attitudes and brand identification
Bartsch, Fabian
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3629-3635
Persistent link: https://www.econbiz.de/10011515208
Saved in:
11
The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
Saved in:
12
Drivers of export segmentation effectiveness and their impact on export performance
Diamantopoulos, Adamantios
;
Ring, Amata
;
Schlegelmilch, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 39-61
Persistent link: https://www.econbiz.de/10010348929
Saved in:
13
The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
Saved in:
14
Cosmopolitan consumers as a target group for segmentation
Riefler, Petra
;
Diamantopoulos, Adamantios
;
Siguaw, Judy A.
- In:
Journal of international business studies : JIBS ; an …
43
(
2012
)
3
,
pp. 285-305
Persistent link: https://www.econbiz.de/10009531453
Saved in:
15
Service quality and export performance of business-to-business service providers : the role of service employee- and customer-oriented quality control initiatives
Sichtmann, Christina
;
Selasinsky, Maren von
; …
- In:
Journal of international marketing
19
(
2011
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10008935330
Saved in:
16
Using formative measures in international marketing models : a cautionary tale using consumer animosity as an example
Diamantopoulos, Adamantios
;
Riefler, Petra
- In:
Measurement and research methods in international marketing
,
(pp. 11-30)
.
2011
Persistent link: https://www.econbiz.de/10009377931
Saved in:
17
Export segmentation effectiveness : index construction and link to export performance
Foedermayr, Eva
;
Diamantopoulos, Adamantios
;
Sichtmann, …
- In:
Journal of strategic marketing
17
(
2009
)
1
,
pp. 55-73
Persistent link: https://www.econbiz.de/10003827273
Saved in:
18
Narver and Slater, Kohli and Jaworski and the market orientation construct : integration and internationalization
Cadogan, John W.
;
Diamantopoulos, Adamantios
-
2008
Persistent link: https://www.econbiz.de/10003611364
Saved in:
19
Export market-orientated behaviour, its antecedents, performance consequences, & moderating factors : evidence from the US & the UK
Cadogan, John
;
Diamantopoulos, Adamantios
;
Siguaw, Judy
-
1999
Persistent link: https://www.econbiz.de/10001428559
Saved in:
20
Determinants of export sales forecast performance : some preliminary evidence from UK exporters
Diamantopoulos, Adamantios
- In:
Europe in the global competition : problems - markets - …
.
1997
Persistent link: https://www.econbiz.de/10001297814
Saved in:
21
Differences in the export profiles among users of export marketing research : evidence from two European countries
Diamantopoulos, Adamantios
- In:
Europe's challenges : economic efficiency and social …
,
(pp. 395-418)
.
1996
Persistent link: https://www.econbiz.de/10001292629
Saved in:
22
An empirical analysis of Danish companies' experiences in the People's Republic of China
Schlegelmilch, Bodo B.
- In:
Journal of global marketing
3
(
1990
)
3
,
pp. 47-71
Persistent link: https://www.econbiz.de/10001098473
Saved in:
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