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European journal of marketing : EJM
The SAGE handbook of international marketing
International marketing review
124
Journal of international marketing
121
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Industrial marketing management : the international journal for industrial and high-tech firms
38
Advances in international marketing
37
SpringerLink / Bücher
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Journal of international consumer marketing
33
Europäische Hochschulschriften / 5
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Handbook of research in international marketing
26
Journal of euromarketing
26
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25
Asia Pacific journal of marketing and logistics
24
Management international review : mir ; journal of international business
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The journal of business & industrial marketing
17
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
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The journal of product & brand management
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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European journal of international management : EJIM
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Handbook of research on international advertising
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Gabler Edition Wissenschaft
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International journal of business and globalisation : IJBG
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International marketing ; Vol. 1
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International marketing ; Vol. V
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of marketing management : MM
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Research handbook on export marketing
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Springer eBook Collection
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International marketing ; Vol. 2
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ECONIS (ZBW)
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1
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
2
International market selection and export performance : a transaction cost analysis
He, Xinming
;
Lin, Zhibin
;
Wei, Yingqi
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 916-941
Persistent link: https://www.econbiz.de/10011529736
Saved in:
3
Exploring the impact of employees' self-concept, brand identification and brand pride on brand citizenship behaviors
Helm, Sabrina Verena
;
Renk, Uwe
;
Mishra, Anubha
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
Saved in:
4
Internationalization pathways and the performance of SMEs
Fernández Olmos, Marta
;
Díez-Vial, Isabel
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 420-443
Persistent link: https://www.econbiz.de/10011309595
Saved in:
5
International market selection for small firms : a fuzzy-based decision process
Marchi, Gianluca
;
Vignola, Marina
;
Facchinetti, Gisella
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2198-2212
Persistent link: https://www.econbiz.de/10010462722
Saved in:
6
Internal market orintation, market capabilities and learning orientation
Fang, Shyh-Rong
;
Chang, Enchi
;
Ou, Chueh-chu
;
Chou, Chia-hui
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 170-192
Persistent link: https://www.econbiz.de/10010344216
Saved in:
7
International market segmentation : economics, national culture and time
Budeva, Desislava G.
;
Mullen, Michael R.
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1209-1238
Persistent link: https://www.econbiz.de/10010414806
Saved in:
8
Antecedents and consequences of brand-oriented companies
Huang, Yen-tsung
;
Tsai, Ya-ting
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 2020-2041
Persistent link: https://www.econbiz.de/10010205941
Saved in:
9
"What will 'they' think?" : marketing leakage to undesired audiences and the third-person effect
Dahlén, Micael
;
Sjödin, Henrik
;
Thorbjørnsen, Helge
; …
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1825-1840
Persistent link: https://www.econbiz.de/10010205976
Saved in:
10
Foreign women in Japanese television advertising : content analyses of a cultural convergence paradigm
Martin, Drew
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 157-176
Persistent link: https://www.econbiz.de/10009514313
Saved in:
11
Marketing strategy and customer involvement in product development
Svendsen, Mons Freng
;
Haugland, Sven A.
;
Grønhaug, Kjell
; …
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 513-530
Persistent link: https://www.econbiz.de/10009010629
Saved in:
12
International strategies of emerging market firms : standardization in brand management revisited
Erdoğmuş, İrem Eren
;
Bodur, Muzaffer
;
Yilmaz, Cengiz
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1410-1436
Persistent link: https://www.econbiz.de/10008661715
Saved in:
13
International marketing decision governance, standardisation, and performance : a framework in the cross-market scenario
Chung, Henry F. L.
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1642-1666
Persistent link: https://www.econbiz.de/10008773209
Saved in:
14
Theoretical paradigms, issues, and debates
Kotabe, Masaaki
;
Helsen, Kristiaan
- In:
The SAGE handbook of international marketing
,
(pp. 3-11)
.
2009
Persistent link: https://www.econbiz.de/10003792057
Saved in:
15
The changing global political and institutional environment
Doh, Jonathan P.
;
Guay, Terrence R.
;
D'Angelo, Paul
- In:
The SAGE handbook of international marketing
,
(pp. 36-54)
.
2009
Persistent link: https://www.econbiz.de/10003792061
Saved in:
16
Marketing and the global legal environment
Jain, Subhash C.
;
Bird, Robert
- In:
The SAGE handbook of international marketing
,
(pp. 55-70)
.
2009
Persistent link: https://www.econbiz.de/10003792064
Saved in:
17
Consumer cognition across cultures
Schmitt, Bernd
;
Tavassoli, Nader T.
- In:
The SAGE handbook of international marketing
,
(pp. 73-90)
.
2009
Persistent link: https://www.econbiz.de/10003792065
Saved in:
18
Exit strategies
Kotabe, Masaaki
;
Ketkar, Sonia
- In:
The SAGE handbook of international marketing
,
(pp. 238-260)
.
2009
Persistent link: https://www.econbiz.de/10003792103
Saved in:
19
Global competitive marketing strategy
Grund, Michael
;
Heil, Oliver P.
;
Elsner, Mark
- In:
The SAGE handbook of international marketing
,
(pp. 263-287)
.
2009
Persistent link: https://www.econbiz.de/10003792104
Saved in:
20
Uniformity versus conformity : the standardization issue in international marketing strategy
Samiee, Saeed
;
Ktsikeas, Constantine S.
;
Theodosiou, Marios
- In:
The SAGE handbook of international marketing
,
(pp. 303-321)
.
2009
Persistent link: https://www.econbiz.de/10003792106
Saved in:
21
International diffusion of new products
Krishnan, Trichy V.
;
Thomas, Suman Ann
- In:
The SAGE handbook of international marketing
,
(pp. 325-345)
.
2009
Persistent link: https://www.econbiz.de/10003792107
Saved in:
22
Global branding
Roberts, John H.
;
Cayla, Julien
- In:
The SAGE handbook of international marketing
,
(pp. 346-360)
.
2009
Persistent link: https://www.econbiz.de/10003792156
Saved in:
23
Pricing in the global marketplace
Helsen, Kristiaan
- In:
The SAGE handbook of international marketing
,
(pp. 361-373)
.
2009
Persistent link: https://www.econbiz.de/10003792158
Saved in:
24
Global communications
Bamossy, Gary J.
;
Johansson, Johny K.
- In:
The SAGE handbook of international marketing
,
(pp. 374-397)
.
2009
Persistent link: https://www.econbiz.de/10003792161
Saved in:
25
Global channels of distribution
Bello, Daniel C.
;
Briggs, Forrest
- In:
The SAGE handbook of international marketing
,
(pp. 398-412)
.
2009
Persistent link: https://www.econbiz.de/10003792163
Saved in:
26
Global trends in gorcery retailing
Gielens, Katrijn
;
Dekimpe, Marnik G.
- In:
The SAGE handbook of international marketing
,
(pp. 413-428)
.
2009
Persistent link: https://www.econbiz.de/10003792166
Saved in:
27
International salesforce management
Brashear-Alejandro, Thomas
- In:
The SAGE handbook of international marketing
,
(pp. 429-448)
.
2009
Persistent link: https://www.econbiz.de/10003792176
Saved in:
28
The Internet and international marketing
Shankar, Venkatesh
;
Meyer, Jeffrey
- In:
The SAGE handbook of international marketing
,
(pp. 451-467)
.
2009
Persistent link: https://www.econbiz.de/10003792177
Saved in:
29
Organizational heritage, institutional changes and strategic responses of firms from emerging economics
Aulakh, Preet S.
;
Chittoor, Raveendra
- In:
The SAGE handbook of international marketing
,
(pp. 468-489)
.
2009
Persistent link: https://www.econbiz.de/10003792179
Saved in:
30
Small multinational enterprises under globalization
Knight, Gary A.
- In:
The SAGE handbook of international marketing
,
(pp. 490-503)
.
2009
Persistent link: https://www.econbiz.de/10003792180
Saved in:
31
Ethics and corporate social responsibility for marketing in the global marketplace
Enderle, Georges
;
Murphy, Patrick E.
- In:
The SAGE handbook of international marketing
,
(pp. 504-531)
.
2009
Persistent link: https://www.econbiz.de/10003792181
Saved in:
32
Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation
O'Cass, Aron
;
Weerawardena, Jay
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1325-1348
Persistent link: https://www.econbiz.de/10009525791
Saved in:
33
Structure of marketing decision making and international marketing standardisation strategies
Chung, Henry F. L.
- In:
European journal of marketing : EJM
43
(
2009
)
5/6
,
pp. 794-825
Persistent link: https://www.econbiz.de/10009525829
Saved in:
34
Price adaption in export markets
Sousa, Carlos M. P.
;
Bradley, Frank
- In:
European journal of marketing : EJM
43
(
2009
)
3/4
,
pp. 438-458
Persistent link: https://www.econbiz.de/10009525861
Saved in:
35
Retail marketing : international perspectives
Brown, Stephen
(
contributor
)
- In:
European journal of marketing : EJM
26
(
1992
)
8
Persistent link: https://www.econbiz.de/10001136008
Saved in:
36
Marketing standardisation by multinationals in an emerging market
Ozsomer, Aysegul
- In:
European journal of marketing : EJM
25
(
1991
)
12
,
pp. 50-68
Persistent link: https://www.econbiz.de/10001122806
Saved in:
37
International versus domestic marketing : 4 conceptual perspectives
Perry, Anne C.
- In:
European journal of marketing : EJM
24
(
1990
)
6
,
pp. 41-54
Persistent link: https://www.econbiz.de/10001096041
Saved in:
38
How can marketing be successfully standardised for the European market?
Reichel, Jürgen
- In:
European journal of marketing : EJM
23
(
1989
)
7
,
pp. 60-67
Persistent link: https://www.econbiz.de/10001075977
Saved in:
39
Export marketing strategies in the British clothing industry
Amine, Lyn S.
- In:
European journal of marketing : EJM
20
(
1986
)
7
,
pp. 21-33
Persistent link: https://www.econbiz.de/10001071343
Saved in:
40
Export market research orientations of Turkish firms
Bodur, Muzaffer
- In:
European journal of marketing : EJM
19
(
1985
)
2
,
pp. 5-16
Persistent link: https://www.econbiz.de/10001071457
Saved in:
41
Export marketing in the Middle East : the importance of cultural differences
Elbashier, A. M.
- In:
European journal of marketing : EJM
17
(
1983
)
1
,
pp. 68-81
Persistent link: https://www.econbiz.de/10001037614
Saved in:
42
Export marketing management in medium-sized British firms
Piercy, Nigel
- In:
European journal of marketing : EJM
17
(
1983
)
1
,
pp. 48-67
Persistent link: https://www.econbiz.de/10001037616
Saved in:
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