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person:"Kaynak, Erdener"
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Search: subject_exact:"Internationale Werbung"
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International marketing
13
Internationales Marketing
13
Consumer behaviour
3
Konsumentenverhalten
3
Advertising
2
Canada
2
Exportmarketing
2
Kanada
2
Turkey
2
Türkei
2
Welt
2
Werbung
2
World
2
03.06.1993
1
Absatz
1
Advertising effects
1
Asia-Pacific region
1
Asiatisch-Pazifischer Raum
1
Asiatisch-pazifischer Raum
1
Ausland
1
Betriebsführung
1
Brand image
1
Brand management
1
Consumer orientation
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Country-of-origin
1
Cross-cultural management
1
Cultural identity
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Cultural values
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Designation of origin
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Emerging economies
1
Experiment
1
Factor analysis
1
Faktorenanalyse
1
Georgia (Country)
1
Georgien
1
Herkunftsbezeichnung
1
Interkulturelles Management
1
International advertising
1
International business cooperation
1
International economy
1
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Article
7
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6
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7
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7
Collection of articles of several authors
5
Sammelwerk
5
Aufsatzsammlung
3
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1
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1
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English
13
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Kaynak, Erdener
Kotabe, Masaaki
29
Czinkota, Michael R.
28
Douglas, Susan P.
25
Cavusgil, S. Tamer
24
Samiee, Saeed
24
Ronkainen, Ilkka A.
23
Diamantopoulos, Adamantios
22
Sander, Matthias
19
Zentes, Joachim
19
Griffith, David A.
18
Jain, Subhash C.
18
Keegan, Warren J.
18
Meffert, Heribert
18
Swoboda, Bernhard
18
Ghauri, Pervez N.
17
Craig, C. S.
16
Fantapié Altobelli, Claudia
16
Manrai, Ajay K.
16
Mooij, Marieke K. de
16
Steenkamp, Jan-Benedict E. M.
16
Zou, Shaoming
16
Katsikeas, Constantine S.
15
Leonidou, Leonidas C.
15
Sheth, Jagdish N.
15
Solberg, Carl Arthur
15
Sousa, Carlos M. P.
15
Schlegelmilch, Bodo B.
14
Westjohn, Stanford A.
14
Berndt, Ralph
13
Johansson, Johny K.
13
Laroche, Michel
13
Cateora, Philip R.
12
Javalgi, Rajshekhar G.
12
Magnusson, Peter
12
Meissner, Hans Günther
12
Müller, Stefan
12
Usunier, Jean-Claude
12
Gabrielsson, Mika
11
Julian, Craig C.
11
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Institution
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International Management Development Association
1
Published in...
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Journal of euromarketing
2
Management international review : mir ; journal of international business
2
Asia Pacific journal of marketing and logistics
1
International business series
1
Journal of global marketing
1
Journal of international marketing and marketing research
1
Praeger scientific
1
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ECONIS (ZBW)
13
Showing
1
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13
of
13
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date (oldest first)
1
The impact of country-of-origin and ethnocentrism : an experimental study of consumer taste preferences for soft drinks at a cross-cultural level
Harcar, Talha
;
Kaynak, Erdener
- In:
Journal of euromarketing
24
(
2015
)
2/3
,
pp. 120-131
Persistent link: https://www.econbiz.de/10011408858
Saved in:
2
Pattern of similarities/differences in time orientation and advertising attitudes : a cross-cultural comparison of Georgian and Macau consumers
Kaynak, Erdener
;
Kara, Ali
;
Chow, Clement S. F.
;
Apil, …
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
4
,
pp. 631-654
Persistent link: https://www.econbiz.de/10010127933
Saved in:
3
An investigation of people's time orientation, attitudes, and behavior toward advertising in an international context
Kaynak, Erdener
;
Kara, Ali
;
Apil, Ali Riza
- In:
Journal of global marketing
24
(
2011
)
5
,
pp. 433-452
Persistent link: https://www.econbiz.de/10009500876
Saved in:
4
Customer-based brand equity for global brands : a multinational approach
Atilgan, Eda
;
Akinci, Serkan
;
Aksoy, Safak
;
Kaynak, Erdener
- In:
Journal of euromarketing
18
(
2009
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10003882147
Saved in:
5
Strategic global marketing : issues and trends
Kaynak, Erdener
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001707618
Saved in:
6
Managing East-West business in turbulent times : proceedings
Kaynak, Erdener
(
contributor
);
Nieminen, Jarmo
(
contributor
)
-
1993
Persistent link: https://www.econbiz.de/10000984886
Saved in:
7
A cross regional comparison of export performance of firms in two Canadian regions
Kaynak, Erdener
- In:
Management international review : mir ; journal of …
32
(
1992
)
2
,
pp. 163-180
Persistent link: https://www.econbiz.de/10001123718
Saved in:
8
Sociopolitical aspects of international marketing
Kaynak, Erdener
(
ed.
)
-
1991
Persistent link: https://www.econbiz.de/10000815605
Saved in:
9
Global business : Asia-Pacific dimensions
Kaynak, Erdener
(
ed.
);
Lee, Kam-hon
(
contributor
)
-
1989
Persistent link: https://www.econbiz.de/10000034498
Saved in:
10
Market potential analysis for the Atlantic Canadian products in the Arab Middle East
Kaynak, Erdener
- In:
Journal of international marketing and marketing research
14
(
1989
)
2
,
pp. 67-78
Persistent link: https://www.econbiz.de/10001081647
Saved in:
11
The management of international advertising : a handbook and guide for professionals
Kaynak, Erdener
-
1989
Persistent link: https://www.econbiz.de/10013543861
Saved in:
12
Export marketing management in less-developed countries : a case study of Turkey in light of the Japanese experience
Kaynak, Erdener
- In:
Management international review : mir ; journal of …
27
(
1987
)
3
,
pp. 54-66
Persistent link: https://www.econbiz.de/10001038277
Saved in:
13
International marketing management
Kaynak, Erdener
(
ed.
)
-
1984
Persistent link: https://www.econbiz.de/10013467305
Saved in:
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