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isPartOf:"Asia Pacific journal of marketing and logistics"
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International marketing
24
Internationales Marketing
24
Consumer behaviour
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Brand image
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Kahiya, Eldrede Tinashe
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Zhao, Xiaokang
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Apil, Ali Riza
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Asia Pacific journal of marketing and logistics
International marketing review
135
Journal of international marketing
122
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
SpringerLink / Bücher
37
Advances in international marketing
36
Journal of international consumer marketing
33
Europäische Hochschulschriften / 5
31
Handbook of research in international marketing
26
Journal of euromarketing
26
The journal of brand management : an international journal
25
European journal of marketing : EJM
24
Management international review : mir ; journal of international business
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
The journal of business & industrial marketing
17
Marketing intelligence & planning
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
The journal of product & brand management
15
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Gabler Edition Wissenschaft
13
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
Springer eBook Collection
13
International marketing ; Vol. 2
12
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ECONIS (ZBW)
24
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1
Enhancing competitive advantage and financial performance of consumer-goods SMEs in export markets : how do social capital and marketing innovation matter?
Jeong, So Won
;
Chung, Jae-eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 74-89
Persistent link: https://www.econbiz.de/10013553036
Saved in:
2
Consumption attitudes and behaviors in Asia : a "discovery-oriented" fresh look
Batra, Rajeev
;
Li, Dongmei
;
Chiu, Chi-yue
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 559-575
Persistent link: https://www.econbiz.de/10013163354
Saved in:
3
Impact of perceived brand localness and globalness on brand authenticity to predict brand attitude : a cross-cultural Asian perspective
Safeer, Asif Ali
;
Chen, Yun
;
Abrar, Muhammad
;
Kumar, Nilesh
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
7
,
pp. 1524-1543
Persistent link: https://www.econbiz.de/10013391109
Saved in:
4
The effect of new product design and innovation on South Korean consumer's willingness to buy
Lee, Sangwon
;
Johnson, Zachary S.
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 98-113
Persistent link: https://www.econbiz.de/10011613308
Saved in:
5
Discriminant analysis in export research : an imperative for methodological rigor
Kahiya, Eldrede Tinashe
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 145-170
Persistent link: https://www.econbiz.de/10011613326
Saved in:
6
Utilizing country image and well-known products for less-known products : perspectives from a country with less-competitive country image
Woo, Hongjoo
;
Jin, Byoungho
;
Ramkumar, Bharath
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 933-946
Persistent link: https://www.econbiz.de/10011796566
Saved in:
7
A study of the Chinese consumers' product-country image of Spain
Gorostidi-Martinez, Haritz
;
Xu, Weimin
;
Zhao, Xiaokang
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 947-977
Persistent link: https://www.econbiz.de/10011796567
Saved in:
8
A review of Spanish consumers' product-country image of China
Gorostidi-Martinez, Haritz
;
Xu, Weimin
;
Zhao, Xiaokang
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
3
,
pp. 589-615
Persistent link: https://www.econbiz.de/10011739478
Saved in:
9
Global identity strategy and its efficacy for Asian brands : is Toyota global or Japanese to consumers?
Han, C. M.
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 862-877
Persistent link: https://www.econbiz.de/10011616845
Saved in:
10
Marketing curriculum preparedness for Thailand : comparing research for marketing curriculums in colleges and universities for higher education institutions in Thailand
Carter, Jason Lee
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 1015-1030
Persistent link: https://www.econbiz.de/10011616935
Saved in:
11
Export barriers and business confidence : a quasi-longitudinal examination
Kahiya, Eldrede Tinashe
;
Dean, David L.
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
2
,
pp. 294-323
Persistent link: https://www.econbiz.de/10010532981
Saved in:
12
Export marketing assistance and early internationalizing firm performance : does export commitment matter?
Faroque, Anisur R.
;
Takahashi, Yoshi
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10011381550
Saved in:
13
Case analysis of the do-it-yourself industry
Hatton-Jones, Siobhan
;
Teah, Min
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
5
,
pp. 826-838
Persistent link: https://www.econbiz.de/10011478855
Saved in:
14
The differences between successful and unsuccessful new manufacturing products in international markets : evidence from Turkey
Koksal, Mehmet Haluk
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010247528
Saved in:
15
Export performance : multiple predictors and multiple measures approach
Kahiya, Eldrede Tinashe
;
Dean, David L.
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 378-407
Persistent link: https://www.econbiz.de/10010384991
Saved in:
16
Regional and country ethnocentrism : broadening ASEAN origin perspectives
Seidenfuss, Kai-Uwe
;
Kathawala, Yanus
;
Dinnie, Keith
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
2
,
pp. 298-320
Persistent link: https://www.econbiz.de/10009752327
Saved in:
17
Pattern of similarities/differences in time orientation and advertising attitudes : a cross-cultural comparison of Georgian and Macau consumers
Kaynak, Erdener
;
Kara, Ali
;
Chow, Clement S. F.
;
Apil, …
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
4
,
pp. 631-654
Persistent link: https://www.econbiz.de/10010127933
Saved in:
18
The effect of racial cues on the reader's response to advertisements : a US-China comparative study
Gao, Zhihong
;
Xu, Jincan
;
Kim, Joe H.
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
3
,
pp. 510-532
Persistent link: https://www.econbiz.de/10009776151
Saved in:
19
Like it or not : differences in advertising likeability and dislikeability within Asia
Gazley, Aaron
;
Krisjanous, Jayne
;
Fam, Kim Shyan
; …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10009492376
Saved in:
20
Cultural dimensions and materialism : comparing Canada and China
Ogden, Harold
;
Cheng, Shen
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
4
,
pp. 431-447
Persistent link: https://www.econbiz.de/10009382080
Saved in:
21
The effects of country and gender differences on consumer innovativeness and decision processes in a highly globalized high-tech product market
Kim, Wooyang
;
Di Benedetto, C. Anthony
;
Lancioni, Richard A.
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
5
,
pp. 714-744
Persistent link: https://www.econbiz.de/10009408729
Saved in:
22
Global vs local brand perceptions among Thais and Turks
Dogerlioglu-Demir, Kivilcim
;
Tansuhaj, Patriya S.
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
5
,
pp. 667-683
Persistent link: https://www.econbiz.de/10009408751
Saved in:
23
Performance and standardization of Australian, Japanese and US firms
Kustin, Richard Alan
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
4
,
pp. 447-459
Persistent link: https://www.econbiz.de/10008738319
Saved in:
24
Cross-cultural analysis of gender roles : Indian and US advertisements
Khairullah, Durriya H. Z.
;
Khairullah, Zahid Y.
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
1
,
pp. 58-75
Persistent link: https://www.econbiz.de/10003821143
Saved in:
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