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~person:"Griffith, David A."
~type_genre:"Article in journal"
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Search: subject_exact:"Internationales Marketing"
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International marketing
10
Internationales Marketing
10
Strategic management
3
Strategisches Management
3
Cross-cultural management
2
Export
2
Interkulturelles Management
2
Marketing management
2
Marketingmanagement
2
Multinationales Unternehmen
2
Transnational corporation
2
Adaptation/standardization
1
Ausländische Tochtergesellschaft
1
Betriebliche Wertschöpfung
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Competitive advantage
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Competitive strategy
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Croatia
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Cultural identity
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Data quality
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Forschung
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Global marketing
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Immaterielle Güter
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Innovation
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Intangible goods
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International competition
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International market entry
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International marketing channels
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Internationaler Markteintritt
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Internationaler Wettbewerb
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Key account management
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Key-Account-Management
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Knowledge management
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Article in journal
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English
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Griffith, David A.
Diamantopoulos, Adamantios
18
Manrai, Ajay K.
15
Samiee, Saeed
14
Cavusgil, S. Tamer
12
Laroche, Michel
12
Sousa, Carlos M. P.
12
Steenkamp, Jan-Benedict E. M.
11
Westjohn, Stanford A.
11
Javalgi, Rajshekhar G.
10
Katsikeas, Constantine S.
10
Leonidou, Leonidas C.
10
Magnusson, Peter
9
Boso, Nathaniel
8
Cadogan, John W.
8
Cleveland, Mark
8
Douglas, Susan P.
8
Oh, Han-Mo
8
Swoboda, Bernhard
8
Alon, Ilan
7
Craig, C. S.
7
Ghauri, Pervez N.
7
Gnizy, Itzhak
7
Hultman, Magnus
7
Kaynak, Erdener
7
Mueller, Barbara
7
Ozsomer, Aysegul
7
Papadopoulos, Nicolas G.
7
Riefler, Petra
7
Taylor, Charles Raymond
7
Calantone, Roger J.
6
Gabrielsson, Mika
6
Gabrielsson, Peter
6
He, Xinming
6
Julian, Craig C.
6
Kara, Ali
6
Navarro García, Antonio
6
Schlegelmilch, Bodo B.
6
Shoham, Aviv
6
Sichtmann, Christina
6
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Journal of international marketing
3
International marketing review
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of retailing
1
Journal of world business : JWB
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ECONIS (ZBW)
10
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1
Choices and consequences : recommendations for an improved understanding of cultural distance in international marketing research
Griffith, David A.
;
Dean, Tereza
;
Hoppner, Jessica J.
- In:
Journal of international marketing
29
(
2021
)
3
,
pp. 23-42
Persistent link: https://www.econbiz.de/10012608047
Saved in:
2
The balancing of country-based interaction orientation and marketing strategy implementation adaptation/standardization for profit growth in multinational corporations
Lee, Hannah S.
;
Griffith, David A.
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 22-37
Persistent link: https://www.econbiz.de/10012060696
Saved in:
3
Looking back to move forward : a review of the evolution of research in international marketing channels
Hoppner, Jessica J.
;
Griffith, David A.
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 610-626
Persistent link: https://www.econbiz.de/10011422443
Saved in:
4
Business and cultural aspects of psychic distance and complementarity of capabilities in export relationships
Griffith, David A.
;
Dimitrova, Boryana V.
- In:
Journal of international marketing
22
(
2014
)
3
,
pp. 50-67
Persistent link: https://www.econbiz.de/10010520892
Saved in:
5
Marketing process adaptation: antecedent afactors and new product performance implications in export markets
Griffith, David A.
;
Lee, Hannah S.
;
Yeo, Chang Seob
; …
- In:
International marketing review
31
(
2014
)
3
,
pp. 308-334
Persistent link: https://www.econbiz.de/10010375154
Saved in:
6
Change in international market strategy as a reaction to performance decline
Lages, Luis Filipe
;
Mata, José
;
Griffith, David A.
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2600-2611
Persistent link: https://www.econbiz.de/10010233138
Saved in:
7
Aligning strategic orientation with local market conditions : implications for subsidiary knowledge management
Griffith, David A.
;
Kiessling, Timothy
;
Dabić, Marina
- In:
International marketing review
29
(
2012
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10009661277
Saved in:
8
Resource-advantage theory : a foundation for new insights into global advertising research
Griffith, David A.
;
Yalcinkaya, Goksel
- In:
International journal of advertising : the quarterly …
29
(
2010
)
1
,
pp. 15-36
Persistent link: https://www.econbiz.de/10003944649
Saved in:
9
Do marketing capabilities consistently mediate effects of firm intangible capital on performance across institutional environments?
Griffith, David A.
;
Yalcinkaya, Goksel
;
Calantone, Roger J.
- In:
Journal of world business : JWB
45
(
2010
)
3
,
pp. 217-227
Persistent link: https://www.econbiz.de/10003985458
Saved in:
10
Data equivalence in cross-cultural international business research : assessment and guidelines
Hult, G. Tomas M.
;
Ketchen, David J.
;
Griffith, David A.
; …
- In:
Journal of international business studies : JIBS ; an …
39
(
2008
)
6
,
pp. 1027-1044
Persistent link: https://www.econbiz.de/10003756778
Saved in:
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