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~person:"Griffith, David A."
~person:"Sichtmann, Christina"
~type_genre:"Article in journal"
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Search: subject_exact:"Internationales Marketing"
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International marketing
16
Internationales Marketing
16
Brand
3
Brand image
3
Brand management
3
Consumer behaviour
3
Export
3
Konsumentenverhalten
3
Markenartikel
3
Markenführung
3
Markenimage
3
Strategic management
3
Strategisches Management
3
B-to-B-Marketing
2
Business-to-business marketing
2
Cross-cultural management
2
Dienstleistungsqualität
2
Global brands
2
Interkulturelles Management
2
Lieferantenmanagement
2
Marketing management
2
Marketingmanagement
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Multinationales Unternehmen
2
Perceived brand globalness
2
Service quality
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Supplier relationship management
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Adaptation/standardization
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Ausländische Tochtergesellschaft
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B2B branding
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BDM lottery
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Beziehungsmarketing
1
Brand alliance
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Brand extension
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Brand extension success
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Brand origin image
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Griffith, David A.
Sichtmann, Christina
Diamantopoulos, Adamantios
18
Manrai, Ajay K.
15
Samiee, Saeed
14
Cavusgil, S. Tamer
12
Laroche, Michel
12
Sousa, Carlos M. P.
12
Steenkamp, Jan-Benedict E. M.
11
Westjohn, Stanford A.
11
Javalgi, Rajshekhar G.
10
Katsikeas, Constantine S.
10
Leonidou, Leonidas C.
10
Magnusson, Peter
9
Boso, Nathaniel
8
Cadogan, John W.
8
Cleveland, Mark
8
Douglas, Susan P.
8
Oh, Han-Mo
8
Swoboda, Bernhard
8
Alon, Ilan
7
Craig, C. S.
7
Ghauri, Pervez N.
7
Gnizy, Itzhak
7
Hultman, Magnus
7
Kaynak, Erdener
7
Mueller, Barbara
7
Ozsomer, Aysegul
7
Papadopoulos, Nicolas G.
7
Riefler, Petra
7
Shoham, Aviv
7
Taylor, Charles Raymond
7
Vrontis, Demetris
7
Calantone, Roger J.
6
Gabrielsson, Mika
6
Gabrielsson, Peter
6
He, Xinming
6
Julian, Craig C.
6
Kara, Ali
6
Navarro García, Antonio
6
Schlegelmilch, Bodo B.
6
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Journal of international marketing
5
International marketing review
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of retailing
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
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Journal of world business : JWB
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ECONIS (ZBW)
16
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16
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1
Choices and consequences : recommendations for an improved understanding of cultural distance in international marketing research
Griffith, David A.
;
Dean, Tereza
;
Hoppner, Jessica J.
- In:
Journal of international marketing
29
(
2021
)
3
,
pp. 23-42
Persistent link: https://www.econbiz.de/10012608047
Saved in:
2
The balancing of country-based interaction orientation and marketing strategy implementation adaptation/standardization for profit growth in multinational corporations
Lee, Hannah S.
;
Griffith, David A.
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 22-37
Persistent link: https://www.econbiz.de/10012060696
Saved in:
3
Perceived globalness and localness in B2B brands : a co-branding perspective
Mohan, Mayoor
;
Brown, Brian P.
;
Sichtmann, Christina
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 59-70
Persistent link: https://www.econbiz.de/10011887285
Saved in:
4
Looking back to move forward : a review of the evolution of research in international marketing channels
Hoppner, Jessica J.
;
Griffith, David A.
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 610-626
Persistent link: https://www.econbiz.de/10011422443
Saved in:
5
The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
Saved in:
6
Business and cultural aspects of psychic distance and complementarity of capabilities in export relationships
Griffith, David A.
;
Dimitrova, Boryana V.
- In:
Journal of international marketing
22
(
2014
)
3
,
pp. 50-67
Persistent link: https://www.econbiz.de/10010520892
Saved in:
7
Marketing process adaptation: antecedent afactors and new product performance implications in export markets
Griffith, David A.
;
Lee, Hannah S.
;
Yeo, Chang Seob
; …
- In:
International marketing review
31
(
2014
)
3
,
pp. 308-334
Persistent link: https://www.econbiz.de/10010375154
Saved in:
8
Change in international market strategy as a reaction to performance decline
Lages, Luis Filipe
;
Mata, José
;
Griffith, David A.
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2600-2611
Persistent link: https://www.econbiz.de/10010233138
Saved in:
9
The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
Saved in:
10
Aligning strategic orientation with local market conditions : implications for subsidiary knowledge management
Griffith, David A.
;
Kiessling, Timothy
;
Dabić, Marina
- In:
International marketing review
29
(
2012
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10009661277
Saved in:
11
Service quality and export performance of business-to-business service providers : the role of service employee- and customer-oriented quality control initiatives
Sichtmann, Christina
;
Selasinsky, Maren von
; …
- In:
Journal of international marketing
19
(
2011
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10008935330
Saved in:
12
Resource-advantage theory : a foundation for new insights into global advertising research
Griffith, David A.
;
Yalcinkaya, Goksel
- In:
International journal of advertising : the quarterly …
29
(
2010
)
1
,
pp. 15-36
Persistent link: https://www.econbiz.de/10003944649
Saved in:
13
Do marketing capabilities consistently mediate effects of firm intangible capital on performance across institutional environments?
Griffith, David A.
;
Yalcinkaya, Goksel
;
Calantone, Roger J.
- In:
Journal of world business : JWB
45
(
2010
)
3
,
pp. 217-227
Persistent link: https://www.econbiz.de/10003985458
Saved in:
14
Exporting services successfully : antecedents and performance implications of customer relationships
Sichtmann, Christina
;
Selasinsky, Maren von
- In:
Journal of international marketing
18
(
2010
)
1
,
pp. 86-108
Persistent link: https://www.econbiz.de/10003960831
Saved in:
15
Export segmentation effectiveness : index construction and link to export performance
Foedermayr, Eva
;
Diamantopoulos, Adamantios
;
Sichtmann, …
- In:
Journal of strategic marketing
17
(
2009
)
1
,
pp. 55-73
Persistent link: https://www.econbiz.de/10003827273
Saved in:
16
Data equivalence in cross-cultural international business research : assessment and guidelines
Hult, G. Tomas M.
;
Ketchen, David J.
;
Griffith, David A.
; …
- In:
Journal of international business studies : JIBS ; an …
39
(
2008
)
6
,
pp. 1027-1044
Persistent link: https://www.econbiz.de/10003756778
Saved in:
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