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subject:"Internet"
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Social-Media-Handbuch : Theorien, Methoden, Modelle
7
Handbook of social media management : value chain and business models in changing media markets
6
Leitfaden Online-Marketing ; [Bd. 1]
6
Contemporary issues in social media marketing
5
Web 2.0 : neue Perspektiven für Marketing und Medien
5
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
4
I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; [conference proceedings ; as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
Social Branding : Strategien - Praxisbeispiele - Perspektiven
4
Business organizations and collaborative web : practices, strategies and patterns
3
Consumers@work : zum neuen Verhältnis von Unternehmen und Usern im Web 2.0
3
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
3
I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; conference proceedings ; [as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
3
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
3
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
3
Kundenintegration 2.0
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Mit 60 Tabellen
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Social media in strategic management
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The Wiley Blackwell handbook of the psychology of the Internet at work
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WEB 2.0 : Hype oder Substanz?
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Web 2.0-Anwendungen zur Informationsgewinnung von Unternehmen : Nutzungsmöglichkeiten für Marktforschung, Innovationsmanagement und CRM
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Analyzing the strategic role of social networking in firm growth and productivity
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Branding and sustainable competitive advantage : building virtual presence
2
Communication across cultures
2
Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
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Crowdfunding for sustainable entrepreneurship and innovation
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E-collaboration ; Vol. 1
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E-commerce and web technologies : third international conference, EC-Web 2002 Aix-en-Provence, France, September 2 - 6, 2002 [held in conjunction with the DEXA 02] ; proceedings
2
E-retailing challenges and opportunities in the global marketplace
2
Exploring the rise of fandom in contemporary consumer culture
2
How to succeed in the digital age : strategies from 17 top managers
2
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
2
Information technology and product development
2
Kundenintegration und Kundenbindung : wie Unternehmen von ihren Kunden profitieren
2
Leveraging computer-mediated marketing environments
2
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
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Nachhaltige Informationsgesellschaft : Analyse und Gestaltungsempfehlungen aus Management- und institutioneller Sicht
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Online-Forschung 2007 : Grundlagen und Fallstudien
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Organisationskommunikation online : Grundlagen, Praxis, Empirie
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ECONIS (ZBW)
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Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
Saved in:
2
From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H.
- In:
A Research Agenda for Service Marketing
,
(pp. 299-324)
.
2024
Persistent link: https://www.econbiz.de/10014518462
Saved in:
3
Google Analytics best practices in Slovak and Czech online business
Reiter, Miroslav
;
Miklosik, Andrej
- In:
Eurasian Business and Economics Perspectives : …
,
(pp. 101-112)
.
2023
Persistent link: https://www.econbiz.de/10014436512
Saved in:
4
A brief glance about recruitment and selection in the digital age
Silva, Nara Caroline Santos
;
Machado, Carolina
- In:
Industry 5.0 : Creative and Innovative Organizations
,
(pp. 115-124)
.
2023
Persistent link: https://www.econbiz.de/10014317839
Saved in:
5
Reviews on the internet marketing communication of the SPA tourism enterprises in Slovakia
Marčeková, Radka
;
Šebová, L’ubica
;
Malachovský, …
- In:
Online reputation management in destination and …
,
(pp. 175-194)
.
2023
Persistent link: https://www.econbiz.de/10014287195
Saved in:
6
Does generation matter for the use of I4.0 technologies?
Bartosik-Purgat, Małgorzata
;
Jankowska, Barbara
; …
- In:
Diversity in action : managing diverse talent in a …
,
(pp. 97-120)
.
2022
Persistent link: https://www.econbiz.de/10014245751
Saved in:
7
Africa's digital marketplace : the role of social media in customer engagement
Adeola, Ogechi
;
Edeh, Jude Ndubuisi
;
Evans, Olaniyi
; …
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 145-168)
.
2022
Persistent link: https://www.econbiz.de/10013282698
Saved in:
8
Impact of user participation behavior and participation emotion on quality of users' ideas in the virtual brand community
Gao, Xin
;
Xu, Guangyi
;
Wang, Gesi
;
Xu, Jianzhong
- In:
Economics and Finance Readings : Selected Papers from …
,
(pp. 69-84)
.
2022
Persistent link: https://www.econbiz.de/10013369882
Saved in:
9
A study on the digital economy and recent trends of digitalization in India with respect to the Nordic region
Parbat, Subhankar
;
Upadhyay, CS Trupti
;
Banerjee, Adwitiraj
- In:
Comparative advantage in the knowledge economy : a …
,
(pp. 229-240)
.
2021
Persistent link: https://www.econbiz.de/10012814262
Saved in:
10
It takes a village : co-creation and co-design for social media health promotion
Linda, Brennan
;
Molenaar, Annika
;
Sherman, Anouk
;
Chin, …
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 67-93)
.
2021
Persistent link: https://www.econbiz.de/10012317785
Saved in:
11
A taxonomy of online marketing methods for corporate communication
Hajarian, Mohammad
;
Camilleri, Mark Anthony
;
Díaz, Paloma
- In:
Strategic corporate communication in the digital age
,
(pp. 235-250)
.
2021
Persistent link: https://www.econbiz.de/10012491724
Saved in:
12
Trust me: I am a recruiter : an investigation of antecedents and consequences of initial trust in online recruitment
Baumeister, Viktoria
;
Hossiep, C. Richard
;
Wiemann, …
- In:
Trust and communication : findings and implications of …
,
(pp. 137-161)
.
2021
Persistent link: https://www.econbiz.de/10012592600
Saved in:
13
Consumer between Web 2.0 and Web 3.0
Onete, Cristian Bogdan
;
Mărunţelu, Irina
;
Dina, Răzvan
- In:
Consumer behavior : practice oriented perspectives
,
(pp. 29-43)
.
2017
Persistent link: https://www.econbiz.de/10011854888
Saved in:
14
Customer engagement : from social shoppers to social learners and collaborators
Cheng, Robin
- In:
Strategies and tools for managing connected consumers
,
(pp. 163-176)
.
2020
Persistent link: https://www.econbiz.de/10012106775
Saved in:
15
Communities of practice as collective lead users
Koller, Hans
;
Schulte, Benjamin
;
Andresen, Florian
; …
- In:
Managing innovation in a global and digital world : …
,
(pp. 131-144)
.
2020
Persistent link: https://www.econbiz.de/10012222473
Saved in:
16
Gamification in e-commerce : enhancing digital customer engagement through game elements
Huseynov, Farid
- In:
Digital innovations for customer engagement, …
,
(pp. 144-161)
.
2020
Persistent link: https://www.econbiz.de/10012237990
Saved in:
17
Social media and customer engagement
Tsiotsou, Rodoula H.
- In:
The Routledge handbook of service research insights and …
,
(pp. 373-387)
.
2020
Persistent link: https://www.econbiz.de/10012238678
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18
Unpacking cybersecurity trends
Naidoo, Vannie
;
Verma, Rahul
- In:
The evolution of business in the cyber age : digital …
,
(pp. 321-338)
.
2020
Persistent link: https://www.econbiz.de/10012230064
Saved in:
19
Value co-creation in social media networks
Marinova, Svetla Trifonova
;
Eduardsen, Jonas
;
Marinov, …
- In:
Value in marketing : retrospective and perspective stance
,
(pp. 163-179)
.
2020
Persistent link: https://www.econbiz.de/10012151161
Saved in:
20
The role of online brand community in new product development : case studies on digital product manufacturers in Korea
Kim, Joong-Hyun
;
Bae, Zong-Tae
;
Kang, Shin Hyung
- In:
Digital disruptive innovation
,
(pp. 417-439)
.
2020
Persistent link: https://www.econbiz.de/10012116510
Saved in:
21
Co-creation in the video game industry through membership in virtual communities
Laksana, Aldi Putra
;
Balqiah, Tengku Ezni
;
Astuti, …
- In:
Emerging issues in economics of development, business …
,
(pp. 193-209)
.
2020
Persistent link: https://www.econbiz.de/10012419470
Saved in:
22
Digital multisided platforms : an innovation research agenda
Srinivasan, Raji
;
Ramani, Nandini
- In:
Handbook of research on new product development
,
(pp. 127-145)
.
2019
Persistent link: https://www.econbiz.de/10012125117
Saved in:
23
Internet of Things (IoT), heterogeneous virtual networks and the future of the Internet
Knieps, Günter
- In:
The future of the internet : innovation, integration …
,
(pp. 19-32)
.
2019
Persistent link: https://www.econbiz.de/10012222221
Saved in:
24
Collaborative innovation online : entanglements of the making of content, skills, and community on a songwriting platform
Schiemer, Benjamin
;
Schüßler, Elke
;
Grabher, Gernot
- In:
Managing inter-organizational collaborations : process views
,
(pp. 293-316)
.
2019
Persistent link: https://www.econbiz.de/10012242745
Saved in:
25
The dynamics of social media and value co-creation
Sahni, Kamna
;
Appiah, Kenneth
- In:
Leveraging computer-mediated marketing environments
,
(pp. 22-42)
.
2019
Persistent link: https://www.econbiz.de/10011971229
Saved in:
26
User-generated content and consumer brand engagement
Naem, Muhammad
;
Okafor, Sebastian
- In:
Leveraging computer-mediated marketing environments
,
(pp. 193-220)
.
2019
Persistent link: https://www.econbiz.de/10011971320
Saved in:
27
The Bezos-gate : exploring the online content of The Washington Post
Weitz, Katharina
;
Johren, Florian
;
Seifert, Lukas
;
Li, Sha
- In:
Collaborative innovation networks : latest insights …
,
(pp. 75-90)
.
2019
Persistent link: https://www.econbiz.de/10012289519
Saved in:
28
Leveraging user-generated content: a visual case analysis of Contiki's brand co-creation campaign
Ouschan, Robyn
;
Turkington, Jay
;
Napoli, Julie
- In:
Handbook of research on customer engagement
,
(pp. 329-357)
.
2019
Persistent link: https://www.econbiz.de/10013163394
Saved in:
29
Social media stakeholder co-creation of celebrities as human brands
Centeno, Dave
- In:
Contemporary issues in social media marketing
,
(pp. 60-74)
.
2018
Persistent link: https://www.econbiz.de/10011715060
Saved in:
30
Social media engagement and return on engagement
Srivastava, Ritu
- In:
Contemporary issues in social media marketing
,
(pp. 117-131)
.
2018
Persistent link: https://www.econbiz.de/10011715077
Saved in:
31
The consumer engagement/return on social media engagement interface : development of a conceptual model
Solem, Birgit A. A.
;
Hellebeek, Linda D.
- In:
Contemporary issues in social media marketing
,
(pp. 132-148)
.
2018
Persistent link: https://www.econbiz.de/10011715079
Saved in:
32
Social media measurement and monitoring
Mukesh, Mudra
;
Rao, Anand
- In:
Contemporary issues in social media marketing
,
(pp. 184-205)
.
2018
Persistent link: https://www.econbiz.de/10011715083
Saved in:
33
Attitudes towards brands and advertisements : qualitative and thematic analysis of social media data
Mogaji, Emmanuel
;
Farinloye, Temitope
- In:
Contemporary issues in social media marketing
,
(pp. 206-216)
.
2018
Persistent link: https://www.econbiz.de/10011715084
Saved in:
34
Charging fandom in the digital age : the rise of social media
Guo, Shuojia
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 147-162)
.
2018
Persistent link: https://www.econbiz.de/10011764843
Saved in:
35
Diversity of fans on social media : the case of entertainment celebrity in China
Jia, Xinming
;
Hung, Kineta
;
Zhang, Ke
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 163-184)
.
2018
Persistent link: https://www.econbiz.de/10011764845
Saved in:
36
Serendipity in the online job market
McDonald, Steve
;
Grether, Scott T.
;
Holland, Kim S.
; …
- In:
Sociology of the invisible hand
,
(pp. 329-348)
.
2018
Persistent link: https://www.econbiz.de/10011916891
Saved in:
37
Flow and consumer behavior in an online supermarket
Morales-Solana, Doris
;
Esteban-Millat, Irene
;
Alegret …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 65-73)
.
2018
Persistent link: https://www.econbiz.de/10013277398
Saved in:
38
Stakeholder accountability through the World Wide Web : insights from nonprofits
Rossi, Gina
;
Moggi, Sara
;
Leardini, Chiara
- In:
Network, Smart and Open : Three Keywords for …
,
(pp. 85-96)
.
2018
Persistent link: https://www.econbiz.de/10013357268
Saved in:
39
Integration of consumers into new product development by social media-based crowdsourcing : findings from the consumer goods industry in Germany
Geise, Fabian A.
- In:
Bridging the gap between advertising academia and practice
,
(pp. 15-27)
.
2017
Persistent link: https://www.econbiz.de/10011539951
Saved in:
40
The crowdfunding market, models, platforms, and projects
Demiray, Melek
;
Burnaz, Sebnem
;
Aslanbay, Yonca
- In:
Crowdfunding for sustainable entrepreneurship and innovation
,
(pp. 90-126)
.
2017
Persistent link: https://www.econbiz.de/10011529114
Saved in:
41
The crowdfunding communities and the value of identification for sustainability of co-creation
Demiray, Melek
;
Aslanbay, Yonca
- In:
Crowdfunding for sustainable entrepreneurship and innovation
,
(pp. 155-174)
.
2017
Persistent link: https://www.econbiz.de/10011529140
Saved in:
42
Generation Y and internet privacy : implication for commercialization of social networking services
Smutny, Zdenek
;
Janoscik, Vaclav
;
Cermak, Radim
- In:
Analyzing the strategic role of social networking in …
,
(pp. 95-119)
.
2017
Persistent link: https://www.econbiz.de/10011530623
Saved in:
43
Desperately seeking customer engagement : the five-sources model of brand value on social media
Piven, Inna P.
;
Breazeale, Michael
- In:
Analyzing the strategic role of social networking in …
,
(pp. 283-313)
.
2017
Persistent link: https://www.econbiz.de/10011531130
Saved in:
44
Value proposal co-creation in online community-based idea contests
Kelleher, Carol
;
Céilleachair, Aonghus Ó.
;
Helkkula, Anu
- In:
Innovating in practice : perspectives and experiences
,
(pp. 291-316)
.
2017
Persistent link: https://www.econbiz.de/10011570081
Saved in:
45
Who creates brand-related content, and why? : the interplay of consumer characteristics and motivations
Muntinga, Daniel G.
;
Moorman, Marjolein
;
Verlegh, …
- In:
Digital advertising : theory and research
,
(pp. 259-284)
.
2017
Persistent link: https://www.econbiz.de/10011646120
Saved in:
46
Geospatial mashups in web GIS for tourism infrastructure : internet-based channel perspective promotional measures
Chaudhuri, Somnath
;
Ray, Nilanjan
- In:
Business infrastructure for sustainability in …
,
(pp. 272-295)
.
2017
Persistent link: https://www.econbiz.de/10011664398
Saved in:
47
Digital advertising and the new world of ‘viral’ advertising
Parker, Lukas
;
Nguyen, Dang
;
Brennan, Linda
- In:
Global advertising practice in a borderless world
,
(pp. 42-58)
.
2017
Persistent link: https://www.econbiz.de/10011668013
Saved in:
48
Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
Social and environmental issues in advertising
,
(pp. 149-165)
.
2017
Persistent link: https://www.econbiz.de/10011591401
Saved in:
49
Co-create a smart phone brand with consumers via social media : a case study of Xiaomi in China
Yang, Sophie
;
Wos, Anna
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 27-34)
.
2017
Persistent link: https://www.econbiz.de/10011537858
Saved in:
50
Digital disruption : a transformation in graduate management online education
Thomas, Dwight Robert
- In:
Phantom ex machina : digital disruption's role in …
,
(pp. 223-233)
.
2017
Persistent link: https://www.econbiz.de/10012163518
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