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person:"Kumar, V."
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Search: subject_exact:"KPI (Key performance indicator)"
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Kumar, V.
Epstein, Marc J.
26
Ukko, Juhani
26
Gunasekaran, Angappa
23
Zhu, Joe
23
Gleich, Ronald
22
Saunila, Minna
22
Hofmann, Christian
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Jääskeläinen, Aki
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Abdel-Maksoud, Ahmed
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Lueg, Rainer
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Pekkola, Sanna
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Sarkis, Joseph
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Eling, Martin
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Guirguis, Michel
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Baird, Kevin
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Liang, Liang
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Schaltegger, Stefan
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Shirouyehzad, Hadi
15
Terziev, Venelin
15
Ammann, Manuel
14
Davila, Antonio
14
Ensslin, Sandra Rolim
14
Garengo, Patrizia
14
Mester, Loretta J.
14
Bourne, Mike
13
Ferson, Wayne E.
13
Hoque, Zahirul
13
Hughes, Joseph P.
13
Kweh, Qian Long
13
Lu, Wen-Min
13
Taticchi, Paolo
13
Agarwal, Vikas
12
Ambler, Tim
12
Assaf, A. Georges
12
Caporale, Guglielmo Maria
12
Guthrie, James P.
12
Lima, Edson Pinheiro de
12
Neely, Andy
12
Saen, Reza Farzipoor
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Shahin, Arash
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Journal of marketing
2
Journal of marketing research : JMR
2
Journal of retailing
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1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
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ECONIS (ZBW)
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1
Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
Saved in:
2
Introduction : is customer satisfaction (ir)relevant as a metric
Kumar, V.
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 108-109
Persistent link: https://www.econbiz.de/10011591208
Saved in:
3
Measuring and managing a salesperson's future value to the firm
Kumar, V.
;
Sunder, Sarang
;
Leone, Robert P.
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 591-608
Persistent link: https://www.econbiz.de/10010489702
Saved in:
4
Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
Saved in:
5
Revisiting the satisfaction-loyalty relationship : empirical generalizations and directions for future research
Kumar, V.
;
Pozza, Ilaria Dalla
;
Ganesh, Jaishankar
- In:
Journal of retailing
89
(
2013
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10009781857
Saved in:
6
Measuring customer profitability in complex environments : an interdisciplinary contingency framework
Holm, Morten
;
Kumar, V.
;
Rohde, Carsten
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 387-401
Persistent link: https://www.econbiz.de/10009548616
Saved in:
7
Enhancing financial performance : the power of customer metrics
Kumar, V.
;
Umashankar, Nita
- In:
Handbook of marketing and finance
,
(pp. 9-42)
.
2012
Persistent link: https://www.econbiz.de/10009552536
Saved in:
8
Driving profitability by encouraging customer referrals : who, when, and how
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009237718
Saved in:
9
Choosing the right metrics to maximize profitability and shareholder value
Petersen, J. Andrew
;
McAlister, Leigh
;
Reibstein, David J.
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 95-111
Persistent link: https://www.econbiz.de/10003834521
Saved in:
10
Implementing profitability through a customer lifetime value management framework
Kumar, V.
;
Venkatesan, Rajkumar
;
Beckmann, D.
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
Saved in:
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