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Search: subject_exact:"Key account management"
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Key account management
18
Key-Account-Management
18
Lieferantenmanagement
6
Supplier relationship management
6
Kundengruppenmanagement
5
Beziehungsmarketing
4
Deutschland
4
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4
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2006-2007
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Altana AG
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Fallstudie
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153
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Aune, Tina B.
1
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Belz, Christian
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Brand, Thorsten
1
Chou, Wen-chiung
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Day, Marc
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Fawcett, Amydee M.
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Fawcett, Stanley E.
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Florin, Juan M.
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Gligorijević, Mirjana
1
Hilti, Rupert
1
Hoffmann, Christian
1
Holmen, Elsebeth
1
Hsieh, Ming Huei
1
Kowalkowski, Christian
1
Kretz, Stefan
1
Lacoste, Sylvie
1
Lindner, Detlev
1
Lockau, Ina
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Makkonen, Hannu
1
Mitić, Sanja
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Müllner, Markus
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1
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Duisburger betriebswirtschaftliche Schriften
1
Erfolgsfaktor Standortplanung : in- und ausländische Standorte richtig bewerten
1
European journal of marketing : EJM
1
Field guide to case study research in business-to-business marketing and purchasing
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of business excellence
1
International journal of contemporary hospitality management
1
Journal of business-to-business marketing
1
Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
1
Redline / Wirtschaft
1
Sales management : a multinational perspective
1
Schriften zum innovativen Marketing
1
Schriftenreihe Management - Forschung und Praxis
1
The journal of business & industrial marketing
1
[Fachkompetenz]
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ECONIS (ZBW)
19
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19
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1
New B2B methods, techniques and technologies for capturing insights of major account managers : developing B2B communities for energy supply
Sood, Suresh C.
;
Pattinson, Hugh M.
- In:
Field guide to case study research in …
,
(pp. 227-253)
.
2014
Persistent link: https://www.econbiz.de/10011413821
Saved in:
2
Learning about customers : managing B2B alliances between small technology startups and industry leaders
Perez, Lourdes
;
Whitelock, Jeryl
;
Florin, Juan M.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 431-462
Persistent link: https://www.econbiz.de/10009733025
Saved in:
3
The conceptual locus and functionality of key supplier management : a multi-dyadic qualitative study
Makkonen, Hannu
;
Olkkonen, Rami
- In:
Industrial marketing management : the international …
42
(
2013
)
2
,
pp. 189-201
Persistent link: https://www.econbiz.de/10009734947
Saved in:
4
Trust and relational embeddedness : exploring a paradox of trust pattern development in key supplier relationships
Day, Marc
;
Fawcett, Stanley E.
;
Fawcett, Amydee M.
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
2
,
pp. 152-165
Persistent link: https://www.econbiz.de/10009734951
Saved in:
5
Network pictures for managing key supplier relationships
Holmen, Elsebeth
;
Aune, Tina B.
;
Pedersen, Ann-Charlott
- In:
Industrial marketing management : the international …
42
(
2013
)
2
,
pp. 139-151
Persistent link: https://www.econbiz.de/10009734953
Saved in:
6
Using cluster analysis and DEA-discriminant analysis to predict group membership of new customers
Saen, Reza Farzipoor
- In:
International journal of business excellence
6
(
2013
)
3
,
pp. 348-360
Persistent link: https://www.econbiz.de/10009757141
Saved in:
7
Sales coordination and structural complexity : a national-international comparison
Rehme, Jakob
;
Kowalkowski, Christian
;
Nordigården, Daniel
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 514-522
Persistent link: https://www.econbiz.de/10009790079
Saved in:
8
The impact of revenue management on hotel key account relationship development
Wang, Xuan Lorna
- In:
International journal of contemporary hospitality management
24
(
2012
)
3
,
pp. 358-380
Persistent link: https://www.econbiz.de/10009544822
Saved in:
9
Fit für globale Kunden
Lindner, Detlev
;
Senn, Christoph
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
9
,
pp. 69-77
Persistent link: https://www.econbiz.de/10009581510
Saved in:
10
"Vertical cooperation" : the key account perspective
Lacoste, Sylvie
- In:
Industrial marketing management : the international …
41
(
2012
)
4
,
pp. 649-658
Persistent link: https://www.econbiz.de/10009583015
Saved in:
11
Elektronische Prozesse im Key Account Management
Brand, Thorsten
-
2007
Persistent link: https://www.econbiz.de/10003420216
Saved in:
12
Designing and implementing a Key Account Management strategy
Sisti, Marco Aurelio
- In:
Sales management : a multinational perspective
,
(pp. 71-96)
.
2011
Persistent link: https://www.econbiz.de/10008858699
Saved in:
13
Managing key account portfolios across the process of relationship development : a value proposition-desired value alignment perspective
Hsieh, Ming Huei
;
Chou, Wen-chiung
- In:
Journal of business-to-business marketing
18
(
2011
)
1
,
pp. 83-119
Persistent link: https://www.econbiz.de/10009009252
Saved in:
14
Dem Schlüsselkunden folgen? : Szenarien eines Mittelständlers für den Aufbau einer Produktion in den USA
Hoffmann, Christian
;
Kretz, Stefan
;
Schück, Joachim
- In:
Erfolgsfaktor Standortplanung : in- und ausländische …
,
(pp. 401-417)
.
2009
Persistent link: https://www.econbiz.de/10003820979
Saved in:
15
Spitzenleistungen im Key-Account-Management : das St. Galler KAM-Konzept
Belz, Christian
;
Müllner, Markus
;
Zupancic, Dirk
-
2004
Persistent link: https://www.econbiz.de/10014008590
Saved in:
16
Competitive significance and development of key account management in B2B relationship in telecommunication sector in Serbia
Gligorijević, Mirjana
;
Mitić, Sanja
- In:
Proceedings of the 16th Annual Conference on Marketing …
,
(pp. 73-85)
.
2008
Persistent link: https://www.econbiz.de/10003799938
Saved in:
17
Brand communities als neue Markenwelten : wie Unternehmen Markennetzwerke initiieren, fördern und nutzen
Baumgartner, Ekkehart
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003400540
Saved in:
18
Key-Account-Management und E-Commerce : konzeptionelle Ausgestaltung des Key-Account-Managements durch E-Commerce im Business-to-Business-Geschäft
Storp, Nancy
-
2001
Persistent link: https://www.econbiz.de/10013429995
Saved in:
19
Organisation des Global-Account-Management im Industriegütersektor
Lockau, Ina
-
2000
Persistent link: https://www.econbiz.de/10001513271
Saved in:
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