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~person:"Kitchen, Philip J."
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Search: subject_exact:"Kommunikation"
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Kommunikation
13
Communication
11
Marketing management
10
Marketingmanagement
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Marketing
5
USA
4
United States
4
Brand management
3
Markenführung
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English
14
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Kitchen, Philip J.
Zerfaß, Ansgar
57
Bruhn, Manfred
54
Ehrmann, Michael
40
Press, World Trade
39
Blume, Andreas
34
Fratzscher, Marcel
29
Esch, Franz-Rudolf
26
Marchesi, Silvia
25
Sutter, Matthias
25
Charness, Gary
24
Dreher, Axel
24
McMahon, Michael
21
Zhang, Jingjing
21
Pepels, Werner
20
Forges, Françoise
19
Haan, Jakob de
19
Mast, Claudia
19
Priddat, Birger P.
18
Talman, Dolf
18
Bovée, Courtland L.
17
Cooper, David J.
17
Cooren, François
17
Jansen, David-Jan
17
Koessler, Frédéric
17
Thill, John V.
17
Feri, Francesco
16
Hinner, Michael B.
16
Schoeneborn, Dennis
16
Chen, Ying
15
Coombs, W. Timothy
15
Garicano, Luis
15
Gerardi, Dino
15
Piwinger, Manfred
15
Schmidt, Christopher M.
15
Sheremeta, Roman M.
15
Spier, Kathryn E.
15
Cason, Timothy N.
14
Deimen, Inga
14
Güth, Werner
14
Herings, Peter Jean-Jacques
14
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European journal of marketing : EJM
2
Journal of business strategy
2
Journal of marketing communications
2
Facets of corporate identity, communication, and reputation
1
Integrated brand marketing and measuring returns
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
12
USB Cologne (EcoSocSci)
2
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1
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
2
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
3
Measuring integrated marketing communication by taking a broad organisational approach : the firm-wide IMC scale
Porcu, Lucia
;
Barrio-García, Salvador del
;
Kitchen, …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 692-718
Persistent link: https://www.econbiz.de/10011698272
Saved in:
4
Editorial: the complexities of online/offline communications
Kitchen, Philip J.
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 111-112
Persistent link: https://www.econbiz.de/10011706418
Saved in:
5
Marketing communications in a post-modern world
Kitchen, Philip J.
;
Proctor, Tony
- In:
Journal of business strategy
36
(
2015
)
5
,
pp. 34-42
Persistent link: https://www.econbiz.de/10011504054
Saved in:
6
Integrated marketing communication : making it work at a strategic level
Kitchen, Philip J.
;
Burgmann, Inga
- In:
Journal of business strategy
36
(
2015
)
4
,
pp. 34-39
Persistent link: https://www.econbiz.de/10011407019
Saved in:
7
Integrated brand marketing and measuring returns
Kitchen, Philip J.
- In:
Integrated brand marketing and measuring returns
,
(pp. 1-8)
.
2010
Persistent link: https://www.econbiz.de/10003988768
Saved in:
8
IMC : new horizon/false dawn for a marketplace in turmoil?
Kitchen, Philip J.
;
Schultz, Don E.
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 197-204
Persistent link: https://www.econbiz.de/10003881216
Saved in:
9
Corporate communication : reputation in action
Watson, Tom
;
Kitchen, Philip J.
- In:
Facets of corporate identity, communication, and reputation
,
(pp. 121-140)
.
2008
Persistent link: https://www.econbiz.de/10003690670
Saved in:
10
Marketing : metaphors and metamorphosis
Kitchen, Philip J.
(
contributor
)
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003685358
Saved in:
11
Marketing metaphors and metamorphosis
Kitchen, Philip J.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10004918516
Saved in:
12
A reader in marketing communications
Kitchen, Philip J.
(
ed.
)
-
2005
-
1. publ.
Persistent link: https://www.econbiz.de/10013488424
Saved in:
13
Integrated marketing communications : a primer
Kitchen, Philip J.
;
Pelsmacker, Patrick de
;
Pelsmacker, …
-
2004
Persistent link: https://www.econbiz.de/10001870533
Saved in:
14
Raising the corporate umbrella : corporate communications in the 21st century
Kitchen, Philip J.
;
Schultz, Don E.
-
2001
Persistent link: https://www.econbiz.de/10004735460
Saved in:
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