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subject:"B-to-B-Marketing"
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B-to-B-Marketing
Customer data
215
Kundendaten
215
Beziehungsmarketing
55
Relationship marketing
55
Data protection
51
Datenschutz
51
Consumer behaviour
48
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48
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26
Data mining
25
Deutschland
18
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18
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17
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17
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17
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United States
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13
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Preisdifferenzierung
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Price discrimination
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Johnston, Wesley J.
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Lilien, Gary L.
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Rollins, Minna
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Edition Wissenschaft Apprimus
1
Journal of marketing
1
Schriftenreihe Rationalisierung
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Schriftenreihe angewandtes B2B-Marketing
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ECONIS (ZBW)
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Digitaler Schatten der Kundeninteraktionen produzierender Unternehmen
Schacht, Maximilian
-
2022
-
1. Auflage
Persistent link: https://www.econbiz.de/10014286037
Saved in:
2
Fostering B2B sales with customer big data analytics
Hallikainen, Heli
;
Savimäki, Emma
;
Laukkanen, Tommi
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 90-98
Persistent link: https://www.econbiz.de/10012212211
Saved in:
3
Potenziale von Data Mining für das strategische Kundenmanagement – grundlegende Verbindungslinien
Lumpp, Fabian
-
2016
Persistent link: https://www.econbiz.de/10011476895
Saved in:
4
The sales lead black hole : on sales reps' follow-up of marketing leads
Sabnis, Gaurav
;
Chatterjee, Sharmila C.
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10009725660
Saved in:
5
Does customer information usage improve a firm's performance in business-to-business markets?
Rollins, Minna
;
Bellenger, Danny N.
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 984-994
Persistent link: https://www.econbiz.de/10009656652
Saved in:
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