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~subject:"USA"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~isPartOf:"SAM advanced management journal : amj"
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Customer retention
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Kundenbindung
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Sportmarketing
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Sports marketing
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Advertising effects
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
SAM advanced management journal : amj
Journal of marketing theory and practice
3
Academy of Management journal : AMJ
2
Manual of international marketing
2
NBER working paper series
2
Contemporary accounting research : a journal of the Canadian Academic Accounting Association
1
EBSCOhost eBook Collection
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Global journal of business management : GJBM
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Harvard business review : HBR
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International Series in Advanced Management Studies
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International business and economics research journal
1
International journal of management concepts and philosophy : IJMCP
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International journal of nonprofit and voluntary sector marketing
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International series in advanced management studies
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Journal of business finance & accounting : JBFA
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Kundenintegration & Customer Empowerment
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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Services marketing quarterly
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Springer eBook Collection / Business and Management
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SpringerLink / Bücher
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The TQM journal : the international review of organizational improvement
1
The journal of product & brand management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The synergy of business theory and practice : advancing the practical application of scholarly research
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Transportation research / E : an international journal
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The impact of customer motivation on the customer-salesperson relationship
Rowe, William J.
;
Chullen, Cody Logan
;
Kirchoff, Jon F.
- In:
SAM advanced management journal : amj
81
(
2016
)
4
,
pp. 23-36
Persistent link: https://www.econbiz.de/10011649292
Saved in:
2
The impact of fan identification, purchase intentions, and sponsorship awareness on sponsors' share of wallet
Hickman, Thomas M.
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
3
,
pp. 170-182
Persistent link: https://www.econbiz.de/10011372409
Saved in:
3
Linking fan values and sponsorship effectiveness : the case of old school values
Aiken, Damon
;
Sukhdial, Ajay
;
Kahle, Lynn R.
;
Downing, …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
1
,
pp. 56-66
Persistent link: https://www.econbiz.de/10010515316
Saved in:
4
Proceed to checkout? : the impact of time in advanced ticket purchase decisions
Dwyer, Brendan
;
Drayer, Joris
;
Shapiro, Stephen L.
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
3
,
pp. 166-180
Persistent link: https://www.econbiz.de/10010199630
Saved in:
5
Fit Matters? : asymmetrical impact for effectiveness on sponsors and event marketers
Scheinbaum, Angeline Close
;
Lacey, Russell
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
2
,
pp. 71-82
Persistent link: https://www.econbiz.de/10010257039
Saved in:
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