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~subject:"Unternehmen"
~subject:"Social web"
~isPartOf:"Journal of marketing"
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Unternehmen
Social web
Beziehungsmarketing
124
Relationship marketing
124
Consumer behaviour
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22
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Journal of marketing
Journal of business research : JBR
91
Journal of retailing and consumer services
64
SpringerLink / Bücher
41
International journal of internet marketing and advertising : IJIMA
35
Industrial marketing management : the international journal for industrial and high-tech firms
34
The journal of product & brand management
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Journal of strategic marketing
22
The journal of brand management : an international journal
20
Business horizons
19
Marketing intelligence & planning
18
Technological forecasting & social change : an international journal
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
The journal of services marketing
16
Journal of marketing communications
15
Journal of service management
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International journal of business information systems : IJBIS
14
Asia Pacific journal of marketing and logistics
13
International journal of electronic customer relationship management : IJECRM
13
Journal of the Academy of Marketing Science
13
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of hospitality marketing & management
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
The journal of business & industrial marketing
12
Tourism management : research, policies, practice
12
Cogent business & management
11
Journal of electronic commerce research : JECR
11
Gabler Edition Wissenschaft
10
International journal of electronic commerce : IJEC
10
International journal of hospitality management
10
International journal of technology marketing : IJTMkt
10
Journal of customer behaviour
10
Journal of global marketing
10
Psychology & marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
15
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1
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
2
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
3
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
4
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
5
Complaint publicization in social media
Golmohammadi, Alireza
;
Havakhor, Taha
;
Gauri, Dinesh Kumar
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012662135
Saved in:
6
Traveling with companions : the social customer journey
Hamilton, Ryan
;
Ferraro, Rosellina
;
Haws, Kelly L.
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 68-92
Persistent link: https://www.econbiz.de/10012391424
Saved in:
7
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
8
Uncle Sam rising : performance implications of business-to-government relationships
Josephson, Brett W.
;
Lee, Ju-Yeon
;
Mariadoss, Babu John
; …
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 51-72
Persistent link: https://www.econbiz.de/10012175829
Saved in:
9
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
10
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
11
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
12
Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
Saved in:
13
Should anthropomorphized brands engage customers? : the impact of social crowding on brand preferences
Puzakova, Marina
;
Kwak, Hyokjin
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 99-115
Persistent link: https://www.econbiz.de/10011776899
Saved in:
14
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
15
From social to sale : the effects of firm-generated content in social media on customer behavior
Kumar, Ashish
;
Bezawada, Ram
;
Rishika, Rishika
; …
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10011507438
Saved in:
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