//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Logfile-Analyse"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Web analytics
251
Webanalyse
251
Social Web
95
Social web
95
Online-Marketing
76
Internet marketing
74
Consumer behaviour
55
Konsumentenverhalten
55
Online retailing
23
Online-Handel
23
Electronic Commerce
22
Web 2.0 technologies
21
Web 2.0-Technologien
21
Website
21
Data Mining
20
USA
20
United States
20
Data mining
18
E-commerce
17
Search engine
16
Suchmaschine
16
Beziehungsmarketing
15
Deutschland
15
Relationship marketing
15
Advertising effects
14
Germany
14
Viral marketing
14
Virales Marketing
14
Werbewirkung
14
Brand management
13
Internet
13
Markenführung
13
Big Data
11
Internet usage
11
Internetnutzung
11
Market research
11
Marktforschung
11
Digital platform
9
Digitale Plattform
9
Marketing management
9
more ...
less ...
Online availability
All
Undetermined
50
Free
27
Type of publication
All
Article
177
Book / Working Paper
74
Type of publication (narrower categories)
All
Article in journal
121
Aufsatz in Zeitschrift
121
Aufsatz im Buch
55
Book section
55
Hochschulschrift
16
Case study
13
Fallstudie
13
Graue Literatur
13
Non-commercial literature
13
Collection of articles of several authors
12
Sammelwerk
12
Arbeitspapier
11
Working Paper
11
Thesis
10
Aufsatzsammlung
4
Ratgeber
4
Conference paper
3
Guidebook
3
Konferenzbeitrag
3
Conference proceedings
2
Glossar enthalten
2
Glossary included
2
Handbook
2
Handbuch
2
Konferenzschrift
2
Amtsdruckschrift
1
Collection of articles written by one author
1
Government document
1
Sammlung
1
more ...
less ...
Language
All
English
209
German
43
Author
All
Bergemann, Dirk
5
Bonatti, Alessandro
5
Chiou, Lesley
5
Ayanso, Anteneh
3
Benamar, Hedi
3
Christou, Evangelos
3
Foucault, Thierry
3
Gretzel, Ulrike
3
Sigala, Marianna
3
Tucker, Catherine
3
Tucker, Catherine E.
3
Vega, Clara
3
Braun, Gabriele
2
Burbary, Ken
2
Buttle, Francis A.
2
Capelle-Blancard, Gunther
2
Colleoni, Elanor
2
Gloor, Peter A.
2
Groeger, Lars
2
Hai-Jew, Shalin
2
Hemann, Chuck
2
Hoberg, Philipp
2
Holsing, Christian
2
Keßler, Esther
2
Labbé, Felipe
2
Lertwachara, Kaveepean
2
Lotz, Patricia
2
Mandić, Mirko
2
Mkono, Muchazondida
2
Monjon, Stéphanie
2
O'Leary, Daniel E.
2
Rabsch, Stefan
2
Schwarz, Torsten
2
Shaw, Michael J.
2
Yun, Qiaoyun
2
Zumstein, Darius
2
Abdoli, Mansour
1
Aden, Timo
1
Adrowitzer, Alexander Christop
1
Ahmed, Ashir
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
2
Academy of Marketing
1
Galileo Press
1
IGI Global
1
National Bureau of Economic Research
1
RWTH Aachen
1
Universität Regensburg / ibi research
1
Verlag Dr. Kovač
1
Workshop on E-Business <10, 2011, Schanghai>
1
World Tourism Organization
1
epubli GmbH
1
marketing-Börse GmbH
1
more ...
less ...
Published in...
All
HMD : Praxis der Wirtschaftsinformatik
7
Journal of advertising research
5
Research in consumer behavior
5
Journal of internet commerce
4
Business ethics : a European review
3
Cowles Foundation Discussion Paper
3
Electronic commerce research and applications
3
International journal of contemporary hospitality management
3
Journal of fashion marketing and management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing management : MM
3
Rheinwerk Computing
3
Social media listening and monitoring for business applications
3
Tourism management perspectives : TMP
3
Business information systems : 13th international conference, BIS 2010, Berlin, Germany, May 3 - 5, 2010 ; proceedings
2
Corporate communications : an international journal
2
Digitale Kommunikation
2
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
2
E-marketing ; Vol. 1
2
European journal of marketing : EJM
2
International journal of business information systems : IJBIS
2
International journal of electronic business
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of networking and virtual organisations : IJNVO
2
International marketing in the fast changing world
2
Journal of business ethics : JOBE
2
Journal of business research : JBR
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of electronic commerce research : JECR
2
Journal of vacation marketing : an international journal
2
MIT Sloan Research Paper
2
Medienmanagement und E-Business
2
New directions in tourism analysis
2
Policy research working paper : WPS
2
Psychology & marketing
2
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
2
SpringerLink / Bücher
2
The Routledge companion to digital consumption
2
Tourism sensemaking : strategies to give meaning to experience
2
more ...
less ...
Source
All
ECONIS (ZBW)
251
Showing
151
-
200
of
251
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
151
The interaction of sampling and weighting in producing a representative sample online : an excerpt from the ARF's "Foundations of Quality 2" initiative
Bremer, John
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 363-371
Persistent link: https://www.econbiz.de/10010245577
Saved in:
152
Digital marketing analytics : making sense of consumer data in a digital world
Hemann, Chuck.
;
Hemann, Chuck
;
Burbary, Ken
-
2013
Persistent link: https://www.econbiz.de/10010382297
Saved in:
153
Future Digital Business : wie Business Intelligence und Web Analytics Online-Marketing und Conversion verändern
Haberich, Ralf
(
ed.
)
-
2013
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009784306
Saved in:
154
Building brands with interactivity : the role of prior brand usage in the relation between perceived website interactivity and brand responses
Voorveld, Hilde A. M.
;
Noort, Guda van
;
Duijn, Meryl
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 608-622
Persistent link: https://www.econbiz.de/10009785362
Saved in:
155
Individualistic philanthropy : the paradox of embodied participation for health-related fund-raising campaigns
Robert, Julie
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
4
,
pp. 261-274
Persistent link: https://www.econbiz.de/10010439321
Saved in:
156
China's Chairman Mao : a visual analysis of Hunan Province online destination image
Hunter, William Cannon
- In:
Tourism management : research, policies, practice
34
(
2013
),
pp. 101-111
Persistent link: https://www.econbiz.de/10009687068
Saved in:
157
Web Analytics & Web Controlling : webbasierte Business Intelligence zur Erfolgssicherung
Meier, Andreas
;
Zumstein, Darius
-
2013
-
1. Aufl.
Persistent link: https://www.econbiz.de/10011500267
Saved in:
158
Dynamische Nutzerprofile auf Basis mobiler Internetdaten
Durst, Carolin
;
Meekma, Marc
- In:
HMD : Praxis der Wirtschaftsinformatik
50
(
2013
)
293
,
pp. 76-85
Persistent link: https://www.econbiz.de/10010193427
Saved in:
159
Präventives Retourenmanagement im eCommerce
Möhring, Michael
;
Schmidt, Rainer
;
Walsh, Gianfranco
; …
- In:
HMD : Praxis der Wirtschaftsinformatik
50
(
2013
)
293
,
pp. 66-75
Persistent link: https://www.econbiz.de/10010193428
Saved in:
160
Process Mining : Fallstudie leginda.de
Thaler, Tom
;
Fettke, Peter
;
Loos, Peter
- In:
HMD : Praxis der Wirtschaftsinformatik
50
(
2013
)
293
,
pp. 56-65
Persistent link: https://www.econbiz.de/10010193429
Saved in:
161
Induktive unscharfe Datenassoziierung : Fallstudien enersis suisse AG
Kaufmann, Michael
;
Koller, Thomas
;
Kurochkina, Daria
- In:
HMD : Praxis der Wirtschaftsinformatik
50
(
2013
)
293
,
pp. 45-55
Persistent link: https://www.econbiz.de/10010193430
Saved in:
162
Innovation Signals in Online-Communitys : ein komplementärer analytischer Ansatz
Markus, Mark
;
Eckhoff, Robert A.
;
Lassnig, Markus
- In:
HMD : Praxis der Wirtschaftsinformatik
50
(
2013
)
293
,
pp. 13-21
Persistent link: https://www.econbiz.de/10010193433
Saved in:
163
Web Monitoring : eine Einführung
Blattner, Marcel
- In:
HMD : Praxis der Wirtschaftsinformatik
50
(
2013
)
293
,
pp. 7-12
Persistent link: https://www.econbiz.de/10010193434
Saved in:
164
Search engine advertisements : the impact of advertising statements on click-through and conversion rates
Haans, Hans
;
Raassens, Néomie
;
Hout, Roel van
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
2
,
pp. 151-163
Persistent link: https://www.econbiz.de/10009742805
Saved in:
165
Special issue: Academy of Marketing Conference 2012 : Marketing: Catching the technology wave
Harrigan, Paul
(
contributor
)
-
Academy of Marketing
-
2013
Persistent link: https://www.econbiz.de/10009775595
Saved in:
166
Web-based forums and metaphysical branding
Oakes, Steve
;
Dennis, Noel
;
Oakes, Helen
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 607-624
Persistent link: https://www.econbiz.de/10009776465
Saved in:
167
Exploring information technology governance and control of web site content : a comparative case study
Héroux, Sylvie
;
Fortin, Anne
- In:
Journal of management & governance
17
(
2013
)
3
,
pp. 673-721
Persistent link: https://www.econbiz.de/10009781898
Saved in:
168
Entstehung und Generierung von Kundenwertpotenzialen im Web 2.0 : eine analytische Betrachtung unter Berücksichtigung des Social Media Monitoring
Pindur, Vivian
-
2013
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013427308
Saved in:
169
So whaddya think? : consumers create ads and other consumers critique them
Ertimur, Burc̜ak
;
Gilly, Mary C.
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 115-130
Persistent link: https://www.econbiz.de/10009569270
Saved in:
170
Risk, trust, and consumer online purchasing behaviour : a Chilean perspective
Bianchi, Constanza
;
Andrews, Lynda
- In:
International marketing review
29
(
2012
)
3
,
pp. 253-275
Persistent link: https://www.econbiz.de/10009570002
Saved in:
171
Capturing "human bandwidth2 : a multidimensional model for measuring attention on Web sites
Zheng, Nan
;
Chyi, Hsiang Iris
;
Kaufhold, Kelly
- In:
JMM : the international journal on media management
14
(
2012
)
2
,
pp. 157-179
Persistent link: https://www.econbiz.de/10009571068
Saved in:
172
Impact of animation and language on banner click-through rates
Zorn, Steffen
;
Olaru, Doina
;
Veheim, Thomas
;
Zhao, Sam
; …
- In:
Journal of electronic commerce research : JECR
13
(
2012
)
2
,
pp. 173-183
Persistent link: https://www.econbiz.de/10009573318
Saved in:
173
An overview of digital media and advertising
Dickey, Irene J.
;
Lewis, William F.
-
2012
Persistent link: https://www.econbiz.de/10009573710
Saved in:
174
Social network analysis in marketing
Kazienko, Przemysław
;
Doskocz, Piotr
;
Kajdanowicz, Tomasz
-
2012
Persistent link: https://www.econbiz.de/10009574525
Saved in:
175
Trends in the literature on socially responsible investment : looking for the keys under the lamppost
Capelle-Blancard, Gunther
;
Monjon, Stéphanie
- In:
Business ethics : a European review
21
(
2012
)
3
,
pp. 239-250
Persistent link: https://www.econbiz.de/10009574651
Saved in:
176
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
Shaw, Michael J.
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009574799
Saved in:
177
Optimising online marketing resources : SEO strategy
Pandey, Anuja
- In:
International journal of technology marketing : IJTMkt
7
(
2012
)
3
,
pp. 267-277
Persistent link: https://www.econbiz.de/10009576394
Saved in:
178
A netnographic examination of constructive authenticity in Victoria Falls tourist (restaurant) experiences
Mkono, Muchazondida
- In:
International journal of hospitality management
31
(
2012
)
2
,
pp. 387-394
Persistent link: https://www.econbiz.de/10009503306
Saved in:
179
Social Media Marketing am Beispiel Bitburger
Lohmer, Marius
- In:
Digitale Kommunikation
,
(pp. 151-172)
.
2012
Persistent link: https://www.econbiz.de/10009545419
Saved in:
180
Marktforschung für Instrumente der digitalen Kommunikation
Lütters, Holger
- In:
Digitale Kommunikation
,
(pp. 121-150)
.
2012
Persistent link: https://www.econbiz.de/10009545424
Saved in:
181
The voice of touristis with mobility disabilities : insights from online customer complaint websites
Kim, Song Ee
;
Lehto, Xinran Y.
- In:
International journal of contemporary hospitality management
24
(
2012
)
3
,
pp. 451-476
Persistent link: https://www.econbiz.de/10009545478
Saved in:
182
Using social network classifiers for predicting e-commerce adoption
Verbraken, Thomas
;
Goethals, Frank
;
Verbeke, Wouter
; …
- In:
E-Life: web-enabled convergence of commerce, work, and …
,
(pp. 9-21)
.
2012
Persistent link: https://www.econbiz.de/10009548210
Saved in:
183
Mining implicit social network with context-aware technologies
Yoon, Eun Jung
;
Zhou, Wei
- In:
E-Life: web-enabled convergence of commerce, work, and …
,
(pp. 3-8)
.
2012
Persistent link: https://www.econbiz.de/10009548212
Saved in:
184
The impact of project capabilities on project performance : case of open source software projects
Ghapanchi, Amir Hossein
;
Aurum, Aybüke
- In:
International journal of project management : the …
30
(
2012
)
4
,
pp. 407-417
Persistent link: https://www.econbiz.de/10009551349
Saved in:
185
Brand communities for mainstream brands : the example of the Yamaha R1 brand community
Felix, Reto
- In:
The journal of consumer marketing
29
(
2012
)
3
,
pp. 225-232
Persistent link: https://www.econbiz.de/10009552954
Saved in:
186
Does banner advertising affect browsing for brands? : clickstream chioce model says yes, for some
Rutz, Oliver J.
;
Bucklin, Randolph E.
- In:
Quantitative marketing and economics : QME
10
(
2012
)
2
,
pp. 231-257
Persistent link: https://www.econbiz.de/10009554673
Saved in:
187
How does brand-related user-generated content differ across YouTube, Facebook, and Twitter?
Smith, Andrew N.
;
Fischer, Eileen
;
Chen, Yongjian
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
2
,
pp. 102-113
Persistent link: https://www.econbiz.de/10009558961
Saved in:
188
Der Lebensmitteleinzelhandel in der Informationsgesellschaft - Chancen für eine kooperative Verbraucherpolitik?
Roosen, Jutta
(
contributor
)
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009559290
Saved in:
189
Rank and impression estimation in a stylized model of ad auctions
Berg, Jordan
;
Coffrin, Carleton
;
Greenwald, Amy
; …
- In:
Agent-mediated electronic commerce : designing trading …
,
(pp. 1-18)
.
2012
Persistent link: https://www.econbiz.de/10009660003
Saved in:
190
Towards an intelligent framework to understand and feed the Web
Fensel, Anna
;
Neidhardt, Julia
;
Pobiedina, Nataliia
; …
- In:
Business information systems workshops : BIS 2012 …
,
(pp. 255-266)
.
2012
Persistent link: https://www.econbiz.de/10009663925
Saved in:
191
Social networks and customer involvement in new service development (NSD) : the case of www.mystarbucksidea.com
Sigala, Marianna
- In:
International journal of contemporary hospitality management
24
(
2012
)
7
,
pp. 966-990
Persistent link: https://www.econbiz.de/10009666533
Saved in:
192
Investigative management and consumer research on the internet
Lugosi, Peter
;
Janta, Hania
;
Watson, Pamela
- In:
International journal of contemporary hospitality management
24
(
2012
)
6
,
pp. 838-854
Persistent link: https://www.econbiz.de/10009666707
Saved in:
193
"Five Co-s" in innovating : a practice-based view
Russo Spena, Tiziana
;
Mele, Cristina
- In:
Journal of service management
23
(
2012
)
4
,
pp. 527-553
Persistent link: https://www.econbiz.de/10009619536
Saved in:
194
A netnographic examination of travelers' online discussion of risks
Björk, Peter
;
Kauppinen-Räisänen, Hannele
- In:
Tourism management perspectives : TMP
2/3
(
2012
),
pp. 65-71
Persistent link: https://www.econbiz.de/10009619824
Saved in:
195
The perceived value of brand heritage and brand luxury : managing the effect on brand strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
Saved in:
196
DISE : Dynamic Intelligent Survey Engine
Schlereth, Christian
;
Skiera, Bernd
- In:
Quantitative marketing and marketing management : …
,
(pp. 225-243)
.
2012
Persistent link: https://www.econbiz.de/10009621768
Saved in:
197
Inferring decision strategies from clickstreams in decision support systems : a new process-tracing approach using state machines
Pfeiffer, Jella
;
Probst, Malte
;
Steitz, Wolfgang
; …
- In:
Digitalisierung der Unternehmen
,
(pp. 25-46)
.
2012
Persistent link: https://www.econbiz.de/10009622572
Saved in:
198
Harnessing social media platforms to measure customer-based hotel brand equity
Callarisa, Luis
;
García, Javier Sánchez
;
Cardiff, John
; …
- In:
Tourism management perspectives : TMP
4
(
2012
),
pp. 73-79
Persistent link: https://www.econbiz.de/10009705184
Saved in:
199
Detecting browser fingerprint evolution for identifying unique users
Muñoz-García, Óscar
;
Monterrubio-Martín, Javier
; …
- In:
International journal of electronic business
10
(
2012
)
2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10009707193
Saved in:
200
Using content analysis in social networking to gain cultural insights
Carroll, Ryall
;
Ramlochansingh, Carleen
;
Luke, Kachersky
- In:
International journal of internet marketing and …
7
(
2012
)
4
,
pp. 279-291
Persistent link: https://www.econbiz.de/10009711388
Saved in:
First
Prev
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->