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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of hospitality marketing & management"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Emotion
79
Consumer behaviour
52
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Customer satisfaction
24
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24
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16
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Journal of marketing management : MM
Journal of hospitality marketing & management
Journal of business research : JBR
41
Journal of retailing and consumer services
39
International journal of hospitality management
36
The journal of services marketing
19
The journal of brand management : an international journal
16
The journal of product & brand management
14
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
9
Journal of service theory and practice : JSTP
9
Journal of travel and tourism marketing
9
Psychology & marketing
9
Service business
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The service industries journal
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Tourism management : research, policies, practice
9
International journal of contemporary hospitality management
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of service research : JSR
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
The journal of business & industrial marketing
8
Asia Pacific journal of marketing and logistics
7
European journal of marketing : EJM
7
Journal of business ethics : JOBE
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Journal of service management
6
Administrative Sciences : open access journal
5
Cogent business & management
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International journal of market research
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Journal of customer behaviour
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Journal of the Academy of Marketing Science
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The international journal of bank marketing : IJBM
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The journal of personal selling & sales management : JPSSM
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European journal of marketing
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Global business review
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Industrial marketing management : the international journal for industrial and high-tech firms
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of business excellence : IJBEX
4
International journal of electronic marketing and retailing : IJEMR
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ECONIS (ZBW)
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1
Corporate social responsibility authenticity as an antecedent to customer citizenship behavior : evidence from hospitality industry in Taiwan
Dung Minh Nguyen
;
Chiu, Yen-Ting Helena
- In:
Journal of hospitality marketing & management
32
(
2023
)
4
,
pp. 477-504
Persistent link: https://www.econbiz.de/10014281024
Saved in:
2
Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping
;
Yen, Chih-Lun
;
Liu, Tingting
- In:
Journal of hospitality marketing & management
29
(
2020
)
5
,
pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
Saved in:
3
The impact of customer compassion on face-to-face and online complaints
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality marketing & management
29
(
2020
)
7
,
pp. 848-868
Persistent link: https://www.econbiz.de/10012312156
Saved in:
4
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
5
Impact of experience on emotional well-being and loyalty
Baloglu, Seyhmus
;
Busser, James
;
Cain, Lisa
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 427-445
Persistent link: https://www.econbiz.de/10012176670
Saved in:
6
Customers' perceived justice, emotions, direct and indirect reactions to service recovery : moderating effects of recovery efforts
Cai, Ruiying
;
Qu, Hailin
- In:
Journal of hospitality marketing & management
27
(
2018
)
3
,
pp. 323-345
Persistent link: https://www.econbiz.de/10011880415
Saved in:
7
Rectifying failure of service : how customer perceptions of justice affect their emotional reponse and social media testimonial
Kim, Eojina
;
Tang, Liang
- In:
Journal of hospitality marketing & management
25
(
2016
)
7/8
,
pp. 897-924
Persistent link: https://www.econbiz.de/10011621365
Saved in:
8
Investigating the key routes to customers' delightful moments in the hotel context
Lee, Seonjeong
;
Shea, Linda
- In:
Journal of hospitality marketing & management
24
(
2015
)
5/6
,
pp. 532-553
Persistent link: https://www.econbiz.de/10011349968
Saved in:
9
How to create an influential anthropomorphic mascot : literary musings on marketing, make-believe, and meerkats
Patterson, Anthony
;
Khogeer, Yusra
;
Hodgson, Julia
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 69-85
Persistent link: https://www.econbiz.de/10009733465
Saved in:
10
Theory and strategies of anthropomophic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty
Hosany, Sameer
;
Prayag, Girish
;
Martin, Drew
;
Lee, Wai-yee
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 48-68
Persistent link: https://www.econbiz.de/10009733468
Saved in:
11
Anthropomorphism, marketing relationships, and consumption worth in the Toy Story trilogy
Lanier, Clinton D.
;
Rader, C. Scott
;
Fowler, Audrey R.
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 26-47
Persistent link: https://www.econbiz.de/10009733487
Saved in:
12
Animals, archetypes, and advertising (A³) : the theory and the practice of customer brand symbolism
Lloyd, Stephen
;
Woodside, Arch G.
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 5-25
Persistent link: https://www.econbiz.de/10009733492
Saved in:
13
Special issue: Anthropomorphic marketing
Brown, Stephen
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009733496
Saved in:
14
"Don't forget to say thank you" : the effect of an acknowledgement on donor relationships
Merchant, Altaf
;
Ford, John B.
;
Sargeant, Adrian
- In:
Journal of marketing management : MM
26
(
2010
)
7/8
,
pp. 593-611
Persistent link: https://www.econbiz.de/10008654299
Saved in:
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