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subject:"Preismanagement"
~person:"Kukar-Kinney, Monika"
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Preismanagement
Low-cost strategy
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Niedrigpreisstrategie
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Consumer behaviour
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Pricing strategy
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Rabatt
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Rebate
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Discounting
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Diskontierung
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Price discrimination
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Airline
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Behavioral intention
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Credibility
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Customer satisfaction
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Daily deals
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Discounting of discounts
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Kukar-Kinney, Monika
Piga, Claudio A.
4
Sinitsyn, Maxim
4
Alderighi, Marco
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Hviid, Morten
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Shaffer, Greg Eric
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Spann, Martin
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Özer, Özalp
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Adida, Elodie
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Aspara, Jaakko
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Bilotkach, Volodymyr
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Carlson, Jeffrey R.
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Cento, Alessandro
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Christ, Steffen
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Frazão, Jessica
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Grewal, Dhruv
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Guha, Abhijit
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Hardesty, David M.
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Jiang, Juncai
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Jiménez, Juan Luis
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing and consumer services
1
Psychology & marketing
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ECONIS (ZBW)
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The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
Saved in:
2
Investigating discounting of discounts in an online context : the mediating effect of discount credibility and moderating effect of online daily deal promotions
Carlson, Jeffrey R.
;
Kukar-Kinney, Monika
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 153-160
Persistent link: https://www.econbiz.de/10011808572
Saved in:
3
A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika
;
Carlson, Jeffrey R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
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