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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Search: subject_exact:"Loyalty program"
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Kundenbindungsprogramm
11
Loyalty program
11
Beziehungsmarketing
7
Consumer behaviour
7
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7
Relationship marketing
7
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3
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Bradlow, Eric T.
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Journal of marketing research : JMR
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of retailing
14
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
NBER working paper series
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
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Psychology & marketing
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The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
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Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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1
Strategic consumers, revenue management, and the design of loyalty programs
Chun, So Yeon
;
Ovchinnikov, Anton
- In:
Management science : journal of the Institute for …
65
(
2019
)
9
,
pp. 3969-3987
Persistent link: https://www.econbiz.de/10012118531
Saved in:
2
Do coupons expand or cannibalize revenue : evidence from an e-market
Reimers, Imke
;
Xie, Claire
- In:
Management science : journal of the Institute for …
65
(
2019
)
1
,
pp. 286-300
Persistent link: https://www.econbiz.de/10011991408
Saved in:
3
Lower price or higher reward? : measuring the effect of consumers’ preferences on reward programs
Rossi, Federico
- In:
Management science : journal of the Institute for …
64
(
2018
)
9
,
pp. 4451-4470
Persistent link: https://www.econbiz.de/10011921534
Saved in:
4
Where, when, and how long : factors that influence the redemption of mobile phone coupons
Danaher, Peter J.
;
Smith, Michael S.
;
Ranasinghe, Kulan
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 710-725
Persistent link: https://www.econbiz.de/10011349858
Saved in:
5
Stockpiling points in linear loyalty programs
Stourm, Valeria
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 253-267
Persistent link: https://www.econbiz.de/10010526556
Saved in:
6
Managing strategic inventories via manufacturer-to-consumer rebates
Arya, Anil
;
Mittendorf, Brian
- In:
Management science : journal of the Institute for …
59
(
2013
)
4
,
pp. 813-818
Persistent link: https://www.econbiz.de/10009741299
Saved in:
7
It's not what you get but when you get it : the effect of gift sequence on deposit balances and customer sentiment in a commercial bank
Haisley, Emily
;
Loewenstein, George F.
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 103-115
Persistent link: https://www.econbiz.de/10008858639
Saved in:
8
Motivational consequences of perceived velocity in consumer goal pursuit
Huang, Szu-chi
;
Zhang, Ying
- In:
Journal of marketing research : JMR
48
(
2011
)
6
,
pp. 1045-1056
Persistent link: https://www.econbiz.de/10010217429
Saved in:
9
Recurring goals and learning : the impact of successful reward attainment on purchase behavior
Drèze, Xavier
;
Nunes, Joseph C.
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 268-281
Persistent link: https://www.econbiz.de/10008988450
Saved in:
10
Who's got the coupon? : estimating consumer preferences and coupon usage from aggregate information
Musalem, Andrés
;
Bradlow, Eric T.
;
Raju, Jagmohan Singh
- In:
Journal of marketing research : JMR
45
(
2008
)
6
,
pp. 715-730
Persistent link: https://www.econbiz.de/10003794570
Saved in:
11
Customer loyalty programs : are they profitable?
Singh, Siddharth S.
;
Jain, Dipak
;
Krishnan, Trichy V.
- In:
Management science : journal of the Institute for …
54
(
2008
)
6
,
pp. 1205-1211
Persistent link: https://www.econbiz.de/10003737498
Saved in:
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