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~isPartOf:"The service industries journal"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Loyalty program"
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Kundenbindungsprogramm
12
Loyalty program
12
Consumer behaviour
10
Konsumentenverhalten
10
Beziehungsmarketing
5
Mobile Business
5
Mobile business
5
Relationship marketing
5
USA
4
United States
4
Customer retention
2
Direct marketing
2
Direktmarketing
2
Kundenbindung
2
Marketing management
2
Marketingmanagement
2
Mobile communications
2
Mobile phone
2
Mobilkommunikation
2
Mobiltelefon
2
customer demotion
2
customer loyalty
2
Advertising effects
1
Anreiz
1
Arbeitsethik
1
Confidence
1
Credit card
1
Customer satisfaction
1
Decision-making
1
Dienstleistungsqualität
1
E-referral incentive programs
1
Einzelhandel
1
Endowed loyalty
1
Fast Food
1
Fast food
1
Incentives
1
Information dissemination
1
Informationsverbreitung
1
Innovation adoption
1
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1
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Aufsatz in Zeitschrift
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12
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Ha, Young
2
Im, Hyunjoo
2
Yancey, Scott
2
Bacile, Todd J.
1
Baker, Melissa A.
1
Banerjee, Sy
1
Banerjee, Syagnik
1
Berlo, Geert van
1
Blazevic, Vera
1
Bloemer, Johanna M.
1
Collado Agudo, Jesús
1
Fu, Xiaorong
1
Goldsmith, Ronald E.
1
Ha, Sejin
1
Hao, Liaogang
1
Herrero Crespo, Angel
1
Legendre, Tiffany S.
1
McDowell, Danielle
1
Pang, Jing
1
Poddar, Amit
1
Rabbanee, Fazlul K.
1
Ramaseshan, B.
1
Rodríguez del Bosque, Ignacio A.
1
Stein, Alisha
1
Stoel, Leslie
1
Yu, Zhenpeng
1
Zeng, Hui
1
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The service industries journal
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
42
Journal of business research : JBR
24
International journal of hospitality management
16
Journal of retailing
14
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
The international review of retail, distribution and consumer research
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Psychology & marketing
5
The journal of consumer marketing
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
The Cornell hospitality quarterly
4
Theoretical economics letters
4
Tourism management : research, policies, practice
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of electronic customer relationship management : IJECRM
3
International journal of production economics
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
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ECONIS (ZBW)
12
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1
Credit card churning customers, endowed loyalty, and protestant work ethic
Legendre, Tiffany S.
;
Baker, Melissa A.
- In:
The service industries journal
44
(
2024
)
1/2
,
pp. 22-44
Persistent link: https://www.econbiz.de/10014450258
Saved in:
2
The easier you get it, the less you cherish it? : research on the influence of coupon issuing methods on consumers from the perspective of psychological ownership
Yu, Zhenpeng
;
Zeng, Hui
;
Hao, Liaogang
- In:
The service industries journal
43
(
2023
)
13/14
,
pp. 962-988
Persistent link: https://www.econbiz.de/10014338630
Saved in:
3
Effect of e-referral incentive programs on referrer loyalty on social platforms
Fu, Xiaorong
;
Pang, Jing
- In:
The service industries journal
42
(
2022
)
15/16
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10013466628
Saved in:
4
Status demotion in hierarchical loyalty programs : effects of payment source
Ramaseshan, B.
;
Stein, Alisha
;
Rabbanee, Fazlul K.
- In:
The service industries journal
36
(
2016
)
9/10
,
pp. 375-395
Persistent link: https://www.econbiz.de/10011579171
Saved in:
5
Is this mobile cpupon worth my private information? : consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 92-109
Persistent link: https://www.econbiz.de/10011302394
Saved in:
6
Customer demotion in hierarchical loyalty programmes
Berlo, Geert van
;
Bloemer, Johanna M.
;
Blazevic, Vera
- In:
The service industries journal
34
(
2014
)
11/12
,
pp. 922-937
Persistent link: https://www.econbiz.de/10010394602
Saved in:
7
Designing loyalty programs that matter to customers
Ha, Sejin
;
Stoel, Leslie
- In:
The service industries journal
34
(
2014
)
6
,
pp. 495-514
Persistent link: https://www.econbiz.de/10010379347
Saved in:
8
Who are the users of mobile coupons? : a profile of US consumers
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 215-232
Persistent link: https://www.econbiz.de/10009666644
Saved in:
9
Adherence to customer loyalty programmes and changes in buyer behaviour
Collado Agudo, Jesús
;
Herrero Crespo, Angel
; …
- In:
The service industries journal
32
(
2012
)
8
,
pp. 1323-1341
Persistent link: https://www.econbiz.de/10009553145
Saved in:
10
Measuring intangible effects of m-coupon campaigns on non-redeemers
Banerjee, Syagnik
;
Poddar, Amit
;
Yancey, Scott
; …
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 258-275
Persistent link: https://www.econbiz.de/10009486392
Saved in:
11
A services perspective for text message coupon customization
Bacile, Todd J.
;
Goldsmith, Ronald E.
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 244-257
Persistent link: https://www.econbiz.de/10009486393
Saved in:
12
Enhancing mobile coupon redemption in fast food campaigns
Banerjee, Sy
;
Yancey, Scott
- In:
Journal of research in interactive marketing : …
4
(
2010
)
2
,
pp. 97-110
Persistent link: https://www.econbiz.de/10003991296
Saved in:
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