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Search: subject_exact:"Luxusgüter"
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Luxury goods
8
Luxusgüter
8
Consumer behaviour
6
Konsumentenverhalten
6
Brand management
3
Markenführung
3
Social status
2
Sozialer Status
2
Aromastoff
1
Beziehungsmarketing
1
Brand
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Dauerhafte Konsumgüter
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Dienstleistungsqualität
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Fashion
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Bellezza, Silvia
1
Block, Lauren G.
1
Borraz, Stéphane
1
Caldieraro, Fabio
1
Cunha, Marcus
1
Dahl, Darren W.
1
Dion, Delphine
1
Drèze, Xavier
1
Dubois, David
1
Fuchs, Christoph
1
Han, Young Jee
1
Kao, Ling-Jing
1
Kim, Jeehye Christine
1
Madzharov, Adriana V.
1
Morrin, Maureen
1
Noseworthy, Theodore J.
1
Nunes, Joseph C.
1
Paharia, Neeru
1
Park, Brian
1
Prandelli, Emanuela
1
Schreier, Martin
1
Sun, Jennifer J.
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Sundar, Aparna
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Journal of marketing
Journal of business research : JBR
173
Journal of retailing and consumer services
85
The journal of brand management : an international journal
71
Journal of fashion marketing and management
55
International journal of hospitality management
46
The journal of product & brand management
42
International journal of retail & distribution management
29
The Oxford handbook of luxury business
29
Journal of global fashion marketing : JGfM
28
Psychology & marketing
28
Journal of international consumer marketing
27
SpringerLink / Bücher
24
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
23
Luxury marketing : a challenge for theory and practice
22
International marketing review
21
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
International journal of advertising : the review of marketing communications
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Asia Pacific journal of marketing and logistics
16
Journal of travel and tourism marketing
16
Journal of revenue and pricing management
15
New luxury management : creating and managing sustainable value across the organization
15
Springer eBook Collection
15
Transportation research / E : an international journal
14
Developing successful global strategies for marketing luxury brands
13
International journal of consumer studies
13
International journal of contemporary hospitality management
13
Marketing intelligence & planning
13
Global marketing strategies for the promotion of luxury goods
12
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
11
Global luxury : organizational change and emerging markets since the 1970s
11
International journal of wine business research : IJWBR
11
Journal of consumer behaviour
11
Journal of hospitality marketing & management
11
Journal of strategic marketing
11
Strategic change
11
Sustainable Luxury : An International Perspective
11
The Cornell hospitality quarterly
11
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
10
Palgrave Advances in Luxury
10
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ECONIS (ZBW)
8
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1
Buy less, buy luxury : understanding and overcoming product durability neglect for sustainable consumption
Sun, Jennifer J.
;
Bellezza, Silvia
;
Paharia, Neeru
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 28-43
Persistent link: https://www.econbiz.de/10012522217
Saved in:
2
How consumers' political ideology and status-maintenance goals interact to shape their desire for luxury goods
Kim, Jeehye Christine
;
Park, Brian
;
Dubois, David
- In:
Journal of marketing
82
(
2018
)
6
,
pp. 132-149
Persistent link: https://www.econbiz.de/10011955035
Saved in:
3
Managing status : how luxury brands shape class subjectivities in the service encounter
Dion, Delphine
;
Borraz, Stéphane
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 67-85
Persistent link: https://www.econbiz.de/10011749861
Saved in:
4
The cool scent of power : effects of ambient scent on consumer preferences and choice behavior
Madzharov, Adriana V.
;
Block, Lauren G.
;
Morrin, Maureen
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 83-96
Persistent link: https://www.econbiz.de/10010502719
Saved in:
5
Harmful upward line extensions : can the launch of premium products result in competitive disadvantages?
Caldieraro, Fabio
;
Kao, Ling-Jing
;
Cunha, Marcus
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 50-70
Persistent link: https://www.econbiz.de/10011410749
Saved in:
6
Place the logo high or low? : using conceptual metaphors of power in packaging design
Sundar, Aparna
;
Noseworthy, Theodore J.
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 138-151
Persistent link: https://www.econbiz.de/10010419891
Saved in:
7
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury fashion brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
8
Signaling status with luxury goods : the role of brand prominence
Han, Young Jee
;
Nunes, Joseph C.
;
Drèze, Xavier
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 15-30
Persistent link: https://www.econbiz.de/10008826533
Saved in:
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