//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenartikel"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Markenartikel
9,208
Brand
7,861
Brand management
5,142
Markenführung
5,142
Konsumentenverhalten
4,222
Consumer behaviour
4,213
Markenimage
3,286
Brand image
3,252
Beziehungsmarketing
1,256
Relationship marketing
1,255
Theorie
734
Theory
725
Deutschland
677
Handelsmarke
530
Werbewirkung
515
Store brand
510
Advertising effects
506
Marketingmanagement
497
Social Web
495
Social web
495
Marketing management
489
Brand loyalty
482
USA
443
Germany
439
Markentreue
430
Online-Marketing
430
Internet marketing
427
Luxury goods
426
Luxusgüter
426
Werbung
426
United States
424
Markenpolitik
393
Einzelhandel
392
Retail trade
378
Advertising
351
Marketing
333
Emotion
307
Markenrecht
304
Trademark law
299
Preismanagement
282
more ...
less ...
Online availability
All
Undetermined
2,833
Free
1,291
Type of publication
All
Article
6,220
Book / Working Paper
2,961
Journal
27
Type of publication (narrower categories)
All
Article in journal
4,706
Aufsatz in Zeitschrift
4,706
Aufsatz im Buch
846
Book section
846
Graue Literatur
442
Non-commercial literature
442
Hochschulschrift
410
Working Paper
350
Arbeitspapier
330
Thesis
285
Collection of articles of several authors
133
Sammelwerk
133
Aufsatzsammlung
85
Bibliografie enthalten
75
Bibliography included
75
Case study
72
Fallstudie
72
Reprint
67
Conference paper
58
Konferenzbeitrag
58
Dissertation u.a. Prüfungsschriften
42
Konferenzschrift
41
Conference proceedings
24
Collection of articles written by one author
15
Lehrbuch
15
Sammlung
15
Handbook
14
Handbuch
14
Textbook
13
Ratgeber
12
Company information
11
Firmeninformation
11
Amtsdruckschrift
10
Government document
10
Guidebook
10
Fallstudiensammlung
8
Festschrift
8
Mehrbändiges Werk
8
Multi-volume publication
8
Bibliografie
7
more ...
less ...
Language
All
English
7,089
German
1,290
Undetermined
769
French
45
Italian
7
Polish
7
Swedish
6
Dutch
5
Russian
4
Finnish
2
Spanish
2
Arabic
1
Bulgarian
1
Danish
1
Croatian
1
Hungarian
1
Multiple languages
1
more ...
less ...
Author
All
Sattler, Henrik
35
Keller, Kevin Lane
33
De Chernatony, Leslie
32
Bruhn, Manfred
28
Burmann, Christoph
27
Esch, Franz-Rudolf
27
Fournier, Susan
27
Baumgarth, Carsten
24
Dawes, John
24
Phau, Ian
24
Huber, Frank
23
Meffert, Heribert
19
Sarkar, Abhigyan
19
Hildebrandt, Lutz
18
Hruschka, Harald
18
Fetscherin, Marc
17
Franses, Philip Hans
17
Melewar, T. C.
17
Romaniuk, Jenni
17
Ahlert, Dieter
16
Bauer, Hans H.
16
Bronnenberg, Bart J.
16
Ko, Eunju
16
Diamantopoulos, Adamantios
15
Dubé, Jean-Pierre
15
Kapferer, Jean-Noël
15
King, Stephen
15
Sharp, Byron
15
Steenkamp, Jan-Benedict E. M.
15
Chintagunta, Pradeep K.
14
Khan, Imran
14
Olbrich, Rainer
14
Sarkar, Juhi Gahlot
14
Veloutsou, Cleopatra
14
Bang, Nguyen
13
Guzman, Francisco
13
Japutra, Arnold
13
Loureiro, Sandra Maria Correia
13
Aaker, David A.
12
Elliott, Richard
12
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
16
National Bureau of Economic Research
13
Markenverband
12
Gesellschaft zur Erforschung des Markenwesens
10
NetLibrary, Inc
7
Verlag Dr. Kovač
6
Information Resources Management Association
5
Europäische Kommission
4
Europäische Kommission / Generaldirektion Umwelt
4
Haufe-Lexware GmbH & Co. KG
4
United States Trademark Association
4
Europäische Kommission / Gemeinsame Forschungsstelle 5109549-X
3
Fördergesellschaft Marketing an der Universität Augsburg
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
UNCTAD Secretariat
3
Universitat Pompeu Fabra / Departament d'Economia i Empresa
3
AMACOM
2
American Marketing Association
2
Books on Demand GmbH <Norderstedt>
2
Center for Economic Research <Tilburg>
2
Chambre de commerce et d'industrie de Paris
2
Erasmus Research Institute of Management
2
European University Institute / Department of Economics
2
Europäische Kommission / Gemeinsame Forschungsstelle
2
Foreign Department of the Continental and Commercial Banks
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Group of Governmental Experts on the Economic, Commercial and Developmental Aspects of Industrial Property in the Transfer of Technology to Developing Countries, Geneva
2
Harvard Graduate School of Business Administration
2
Helmut-Schmidt-Universität
2
Hochschule Offenburg
2
Institut für Demoskopie Allensbach
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Markendialog <8, 2004, Frankfurt, Main>
2
Nomos Verlagsgesellschaft
2
Pan American Union / General Legal Division
2
United Nations Conference on Trade and Development, Trade and Development Board, Committee on Transfer of Technology
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
12. Congrès international de droit financier et fiscal, Knokke (Belgique) 1958
1
A. C. Nielsen Company
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
290
Journal of business research : JBR
278
The journal of product & brand management
198
Journal of retailing and consumer services
164
The Trademark reporter
85
Psychology & marketing
77
Markenartikel : das Magazin für Markenführung
74
European journal of marketing : EJM
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Journal of marketing research : JMR
68
SpringerLink / Bücher
62
Journal of advertising research
56
Journal of marketing
55
Asia Pacific journal of marketing and logistics
46
Marketing intelligence & planning
44
Marketing letters : a journal of research in marketing
42
Journal of strategic marketing
41
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of marketing communications
37
Journal of fashion marketing and management
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of the Academy of Marketing Science
35
Marketing : ZFP ; journal of research and management
34
Business horizons
33
Jahrbuch der Absatz- und Verbrauchsforschung
32
Journal of international consumer marketing
32
Journal of retailing
32
International journal of hospitality management
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
European journal of marketing
29
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of promotion management : JPM
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of marketing management : MM
28
Brands and branding
27
Journal of promotion management : innovations in planning and applied research
27
more ...
less ...
Source
All
ECONIS (ZBW)
8,925
USB Cologne (EcoSocSci)
242
EconStor
23
BASE
5
OLC EcoSci
5
USB Cologne (business full texts)
4
ArchiDok
4
more ...
less ...
Showing
8,101
-
8,150
of
9,208
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
8101
Memory factors in advertising : the effect of advertising retrieval cues on brand evaluations
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
3
,
pp. 316-333
Persistent link: https://www.econbiz.de/10001068360
Saved in:
8102
Die personengebundene Herkunftsangabe
Junker, Abbo
- In:
Wettbewerb in Recht und Praxis : wrp
33
(
1987
)
9
,
pp. 523-530
Persistent link: https://www.econbiz.de/10001039077
Saved in:
8103
The dissipation of profits by brand name investment and entry when price guarantees quality
Rogerson, William Paul
- In:
Journal of political economy
95
(
1987
)
4
,
pp. 797-809
Persistent link: https://www.econbiz.de/10001040466
Saved in:
8104
Imagetransfer
Mayer, Anneliese
;
Mayer, Ralf Ulrich
-
1987
Persistent link: https://www.econbiz.de/10004620260
Saved in:
8105
Branding: a key marketing tool
Murphy, John M.
(
ed.
)
-
1987
Persistent link: https://www.econbiz.de/10013486900
Saved in:
8106
Imagetransfer
Mayer, Anneliese
-
1987
Persistent link: https://www.econbiz.de/10013374545
Saved in:
8107
The ... year of administration of the Lanham Trademark Act of 1946
In:
The Trademark reporter
77
(
1987
)
6
Persistent link: https://www.econbiz.de/10001264927
Saved in:
8108
The steal : counterfeiting and industrial espionage
Freemantle, Brian
-
1986
Persistent link: https://www.econbiz.de/10000747791
Saved in:
8109
Márkaboltok a szovjet kereskedelemben
Miltényi, Szilárdné
(
agent
)
-
1986
Persistent link: https://www.econbiz.de/10000722738
Saved in:
8110
Coke : Coke, designing a world brand
Bayley, Stephen
-
1986
Persistent link: https://www.econbiz.de/10000732116
Saved in:
8111
Counterfeit product trade
Grossman, Gene M.
;
Shapiro, Carl
-
1986
Persistent link: https://www.econbiz.de/10000690902
Saved in:
8112
Foreign counterfeiting of status goods
Grossman, Gene M.
;
Shapiro, Carl
-
1986
Persistent link: https://www.econbiz.de/10000695102
Saved in:
8113
The influence of personal value systems on product class and brand preferences : a segmentation approach
Pitts, Robert E.
-
1986
-
Authorized facs
Persistent link: https://www.econbiz.de/10000697640
Saved in:
8114
Markenartikel und Anzeige : e. langjährige Partnerschaft im Dienst d. Verbrauchers
1986
-
1. Aufl
Persistent link: https://www.econbiz.de/10000715156
Saved in:
8115
Herstellermarken und Handelsmarken im Urteil der Verbraucher
Berekoven, Ludwig
;
Bernkopf, Günter
- In:
Konsumentenpsychologie und Markenartikel
,
(pp. 197-228)
.
1986
Persistent link: https://www.econbiz.de/10003489892
Saved in:
8116
Einleitung: die Markenartikel-Konzeption
Unger, Fritz
- In:
Konsumentenpsychologie und Markenartikel
,
(pp. 1-17)
.
1986
Persistent link: https://www.econbiz.de/10003696946
Saved in:
8117
Markenpolitik und Marktstrukturen
Kaloff, Boris H.
- In:
Konsumentenpsychologie und Markenartikel
,
(pp. 177-196)
.
1986
Persistent link: https://www.econbiz.de/10003596112
Saved in:
8118
Analyse von markentreuem Kaufverhalten mit loglinearen Modellen
Schiller, Karla
-
1986
Persistent link: https://www.econbiz.de/10001308339
Saved in:
8119
Trademark strategy
Cohen, Dorothy
- In:
Journal of marketing
50
(
1986
)
1
,
pp. 61-74
Persistent link: https://www.econbiz.de/10001008469
Saved in:
8120
Economic effectiveness of brand advertising programmes for US orange juice in the European market : an error component analysis
Lee, Jong-ying
- In:
Journal of agricultural economics
37
(
1986
)
3
,
pp. 385-394
Persistent link: https://www.econbiz.de/10001048306
Saved in:
8121
Merchandising revisited
Battersby, Gregory J.
- In:
The Trademark reporter
76
(
1986
)
4
,
pp. 271-307
Persistent link: https://www.econbiz.de/10001023641
Saved in:
8122
The trademark use requirement in trademark registration, opposition and cancellation proceedings
Sacoff, Robert W.
- In:
The Trademark reporter
76
(
1986
)
2
,
pp. 99-136
Persistent link: https://www.econbiz.de/10001023648
Saved in:
8123
What's in a name? : establishing and maintaining trademark and service mark rights
Westenberg, David A.
- In:
The business lawyer
42
(
1986
)
1
,
pp. 65-89
Persistent link: https://www.econbiz.de/10001029035
Saved in:
8124
The demand for national brand and private label frozen concentrated orange juice : a switching regression analysis
Lee, Jong-ying
- In:
Western journal of agricultural economics : WJAE
11
(
1986
)
1
,
pp. 1-7
Persistent link: https://www.econbiz.de/10001032004
Saved in:
8125
Counterfeit goods
Higgins, Richard S.
- In:
The journal of law & economics
29
(
1986
)
2
,
pp. 211-230
Persistent link: https://www.econbiz.de/10001036938
Saved in:
8126
Trademark licensing in a monopolistically competitive industry
Perry, Martin Kent
- In:
The Rand journal of economics
17
(
1986
)
2
,
pp. 189-200
Persistent link: https://www.econbiz.de/10001013067
Saved in:
8127
Strategic brand concept-image management
Park, C. Whan
- In:
Journal of marketing
50
(
1986
)
4
,
pp. 135-145
Persistent link: https://www.econbiz.de/10001013452
Saved in:
8128
Reference price model of brand choice for frequently purchased products
Winer, Russell S.
- In:
Journal of consumer research : JCR ; an …
13
(
1986
)
2
,
pp. 250-256
Persistent link: https://www.econbiz.de/10001018720
Saved in:
8129
How and when do brand perceptions and preferences first form? : a cognitive developmental investigation
Bahn, Kenneth D.
- In:
Journal of consumer research : JCR ; an …
13
(
1986
)
3
,
pp. 382-393
Persistent link: https://www.econbiz.de/10001018890
Saved in:
8130
Consumers' use of memory and external information in choice : macro and micro perspectives
Biehal, Gabriel
- In:
Journal of consumer research : JCR ; an …
12
(
1986
)
4
,
pp. 382-405
Persistent link: https://www.econbiz.de/10001019280
Saved in:
8131
Perceived risks and pharmacists' generic substitution behavior
Carroll, Norman V.
- In:
Journal of consumer affairs : official publication of …
20
(
1986
)
1
,
pp. 36-47
Persistent link: https://www.econbiz.de/10001020595
Saved in:
8132
Gray market imports : causes, consequences and responses
Knoll, Michael S.
- In:
Law and policy in international business : the …
18
(
1986
)
1
,
pp. 145-216
Persistent link: https://www.econbiz.de/10001021629
Saved in:
8133
Commercial influences in the lyrics of popular American music of the postwar era
Friedman, Monroe
- In:
Journal of consumer affairs : official publication of …
20
(
1986
)
2
,
pp. 193-213
Persistent link: https://www.econbiz.de/10001044442
Saved in:
8134
A consumer approach to branded wines
Gluckman, Robert L.
- In:
European journal of marketing : EJM
20
(
1986
)
6
,
pp. 21-35
Persistent link: https://www.econbiz.de/10001071360
Saved in:
8135
Memory in advertising : the effect of advertising memory cues on brand evaluations
Keller, Kevin Lane
-
1986
Persistent link: https://www.econbiz.de/10000789153
Saved in:
8136
No-name-Produkte und Anbieterpolitik im Spiegel einer empirischen Analyse des Verbraucherverhaltens
Witt, Frank-Jürgen
- In:
Zeitschrift für Markt-, Meinungs- und …
28
(
1985
),
pp. 6313-6326
Persistent link: https://www.econbiz.de/10001038606
Saved in:
8137
A free response approach to the measurement of brand perceptions
Boivin, Yvan
- In:
International journal of research in marketing : IJRM ; …
3
(
1986
)
1
,
pp. 11-17
Persistent link: https://www.econbiz.de/10001041174
Saved in:
8138
Konsumentenpsychologie und Markenartikel
Unger, Fritz
(
contributor
);
Berekoven, Ludwig
(
contributor
)
-
1986
Persistent link: https://www.econbiz.de/10004584347
Saved in:
8139
The steal : counterfeiting and industrial espionage
Freemantle, Brian
-
1986
Persistent link: https://www.econbiz.de/10004722467
Saved in:
8140
What's in a name? : advertising and the concepts of brands
Jones, John Philip
-
1986
Persistent link: https://www.econbiz.de/10004724751
Saved in:
8141
Handelsmarken als Instrument strategischer Handelsbetriebsführung
Schenk, Hans-Otto
-
1986
-
2., unveränd. Aufl.
Persistent link: https://www.econbiz.de/10013451940
Saved in:
8142
Warenkennzeichen : Qualität - Effektivität
Hierse, Klaus
(
ed.
)
-
1986
-
1. Auflage
Persistent link: https://www.econbiz.de/10014013418
Saved in:
8143
Voraussetzungen für einen erfolgreichen Relaunch von Konsumgütern : mit Fallbeisp.: Relaunch e. Marke im Heim-Haarpflege-Markt
Zindel, Karin
-
1986
Persistent link: https://www.econbiz.de/10014013667
Saved in:
8144
Konsumentenpsychologie und Markenartikel
Unger, Fritz
(
ed.
);
Berekoven, Ludwig
(
contributor
)
-
1986
Persistent link: https://www.econbiz.de/10014269087
Saved in:
8145
The economics of the brand : a marketing analysis
Watkins, Trevor
-
1986
Persistent link: https://www.econbiz.de/10013469097
Saved in:
8146
The economics of the brand : a marketing analysis
Watkins, Trevor
-
1986
Persistent link: https://www.econbiz.de/10004753028
Saved in:
8147
The ... year of administration of the Lanham Trademark Act of 1946
In:
The Trademark reporter
76
(
1986
)
6
Persistent link: https://www.econbiz.de/10001264926
Saved in:
8148
Brand loyalty patterns in different product areas, its variability, and its relationship with degree of penetration and other factors
Tranberg, Hugo
;
Hansen, Flemming
-
1985
Persistent link: https://www.econbiz.de/10000684235
Saved in:
8149
Perceived versus observed loyalty to family brands
Liebermann, Yehoshua J.
-
1985
Persistent link: https://www.econbiz.de/10000689745
Saved in:
8150
On the general structure of sprinter-type macro-flow models
Nijkamp, Willem G.
;
Leeflang, Peter
-
1985
Persistent link: https://www.econbiz.de/10000708341
Saved in:
First
Prev
159
160
161
162
163
164
165
166
167
168
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->