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~person:"Klink, Richard R."
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Klink, Richard R.
Burmann, Christoph
71
Esch, Franz-Rudolf
32
Keller, Kevin Lane
32
Phau, Ian
32
Loureiro, Sandra Maria Correia
30
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Bang, Nguyen
25
Huber, Frank
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Sattler, Henrik
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Romaniuk, Jenni
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De Chernatony, Leslie
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Gierl, Heribert
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Guzman, Francisco
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Han, Heesup
22
Bauer, Hans H.
21
Usman, Osly
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Foroudi, Pantea
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Baumgarth, Carsten
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Japutra, Arnold
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Fetscherin, Marc
18
Sarkar, Abhigyan
18
Christodoulides, George
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King, Ceridwyn
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Veloutsou, Cleopatra
17
Wiedmann, Klaus-Peter
17
Ekinci, Yuksel
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Gupta, Suraksha
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Khan, Imran
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MacInnis, Deborah J.
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Rahman, Zillur
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Völckner, Franziska
16
Bruhn, Manfred
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Gil Saura, Irene
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Park, C. Whan
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Paul, Justin
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Pelsmacker, Patrick de
15
Sreejesh, S.
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Wong, IpKin Anthony
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Kumar, Vikas
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Marketing letters : a journal of research in marketing
3
Journal of global marketing
1
Journal of marketing theory and practice
1
The journal of product & brand management
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ECONIS (ZBW)
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Creating ethical brands : the role of brand name on consumer perceived ethicality
Klink, Richard R.
;
Wu, Lan
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 411-422
Persistent link: https://www.econbiz.de/10011730664
Saved in:
2
The role of position, type, and combination of sound symbolism imbeds in brand names
Klink, Richard R.
;
Wu, Lan
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
1
,
pp. 13-24
Persistent link: https://www.econbiz.de/10010259972
Saved in:
3
Examining the brand name : mark relationship in emerging markets
Klink, Richard R.
;
Athaide, Gerard A.
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 262-267
Persistent link: https://www.econbiz.de/10010422978
Saved in:
4
Creating gender brand personality with brand names : the effects of phonetic symbolism
Wu, Lan
;
Klink, Richard R.
;
Guo, Jiansheng
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 319-329
Persistent link: https://www.econbiz.de/10009787440
Saved in:
5
Creating brand personality with brand names
Klink, Richard R.
;
Athaide, Gerard A.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 109-117
Persistent link: https://www.econbiz.de/10009530081
Saved in:
6
Creating global brand names : the use of sound symbolism
Athaide, Gerard A.
;
Klink, Richard R.
- In:
Journal of global marketing
25
(
2012
)
4
,
pp. 202-212
Persistent link: https://www.econbiz.de/10009725933
Saved in:
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