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~subject:"Kundenzufriedenheit"
~subject:"Corporate social responsibility"
~isPartOf:"Journal of strategic marketing"
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Kundenzufriedenheit
Corporate social responsibility
Brand image
59
Markenimage
59
Brand management
46
Markenführung
46
Consumer behaviour
44
Konsumentenverhalten
44
Brand
23
Markenartikel
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Beziehungsmarketing
16
Relationship marketing
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brand equity
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Designation of origin
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Performance-Messung
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Ahmad, Bilal
1
Akbar, Muhammad Imad Ud Din
1
Amawate, Vibhas
1
Apostolos, Giovanis
1
Banerjee, Shubhomoy
1
Bang, Nguyen
1
Chen, Junsong
1
Crespo, Cátia Fernandes
1
Deb, Madhurima
1
Ekinci, Yuksel
1
Horbel, Chris
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Inacio, Nicole
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Japutra, Arnold
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Kim, Sungkyung
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Konstantoulaki, Kleopatra
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Kostopoulos, Ioannis
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Lohan, Amanish
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Luu Trong Tuan
1
Manoli, Argyro Elisavet
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Massi, Marta
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Melewar, T. C.
1
Piancatelli, Chiara
1
Popp, Bastian
1
Poulis, Athanasios
1
Ratnakaram, Sunitha
1
Rizomyliotis, Ioannis
1
Sharma, Vinay Kumar
1
Simkin, Lyndon
1
Vocino, Andrea
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Wilson, Bradley
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Journal of strategic marketing
Journal of business research : JBR
41
The journal of brand management : an international journal
36
Journal of retailing and consumer services
30
The journal of product & brand management
28
International journal of hospitality management
22
Journal of travel and tourism marketing
22
Journal of business ethics : JOBE
17
Asia Pacific journal of marketing and logistics
13
Journal of hospitality marketing & management
13
Psychology & marketing
12
Cogent business & management
11
International journal of contemporary hospitality management
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Tourism management : research, policies, practice
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of marketing communications
8
Global business review
7
The journal of services marketing
7
European journal of marketing : EJM
6
Journal of Asian finance, economics and business : JAFEB
6
Journal of destination marketing & management
6
Journal of vacation marketing
6
Nepalese journal of economics : a publication of Uniglobe College
6
Pakistan journal of commerce and social sciences
6
Services marketing quarterly
6
The service industries journal
6
European research studies
5
International journal of internet marketing and advertising : IJIMA
5
International marketing review
5
Journal of Islamic marketing
5
Journal of fashion marketing and management
5
Journal of food products marketing
5
Journal of promotion management : innovations in planning and applied research
5
Business strategy and the environment
4
Corporate social responsibility and environmental management
4
Economic research
4
EuroMed journal of business
4
International review on public and non-profit marketing
4
Inventi impact: retailing & consumer services
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ECONIS (ZBW)
11
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1
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
2
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
3
Building team brand equity through perceived CSR : the mediating role of dual identification
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 281-295
Persistent link: https://www.econbiz.de/10013284052
Saved in:
4
CRM, skepticism and patronage intention : the mediating and moderating role of satisfaction and religiosity
Deb, Madhurima
;
Sharma, Vinay Kumar
;
Amawate, Vibhas
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 316-336
Persistent link: https://www.econbiz.de/10012515861
Saved in:
5
The role of atmosphere in Italian museums : effects on brand perceptions and visitor behavioral intentions
Piancatelli, Chiara
;
Massi, Marta
;
Vocino, Andrea
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 546-566
Persistent link: https://www.econbiz.de/10012588444
Saved in:
6
Applying FCM to predict the behaviour of loyal customers in the mobile telecommunications industry
Rizomyliotis, Ioannis
;
Poulis, Athanasios
;
Apostolos, …
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012202791
Saved in:
7
The influence of corporate social responsibility associations on consumers' perceptions towards global brands
Crespo, Cátia Fernandes
;
Inacio, Nicole
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 679-695
Persistent link: https://www.econbiz.de/10012202787
Saved in:
8
Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
Saved in:
9
Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment
Popp, Bastian
;
Wilson, Bradley
;
Horbel, Chris
; …
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 278-294
Persistent link: https://www.econbiz.de/10011591986
Saved in:
10
Competitive intelligence and other levers of brand performance
Luu Trong Tuan
- In:
Journal of strategic marketing
21
(
2013
)
3
,
pp. 217-239
Persistent link: https://www.econbiz.de/10009768656
Saved in:
11
A framework of brand likeability : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Melewar, T. C.
;
Chen, Junsong
- In:
Journal of strategic marketing
21
(
2013
)
4
,
pp. 368-390
Persistent link: https://www.econbiz.de/10009776269
Saved in:
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