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~isPartOf:"The Routledge companion to contemporary brand management"
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Brand management
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The Routledge companion to contemporary brand management
The marketing review
Journal of business research : JBR
583
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552
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386
SpringerLink / Bücher
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Tourism management : research, policies, practice
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International journal of advertising : the review of marketing communications
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International marketing review
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Qualitative market research : an international journal
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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International journal of contemporary hospitality management
53
Business horizons
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ECONIS (ZBW)
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51
Fostering a motivational perspective of customer-based brand equity
Ponnam, Abhilash
;
Balaji, M. S.
;
Dawra, Jagrook
- In:
The marketing review
15
(
2015
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10011407078
Saved in:
52
Challenges of brand equity development for experience brands : a conceptual framework
Shobeiri, Saeed
- In:
The marketing review
15
(
2015
)
1
,
pp. 17-37
Persistent link: https://www.econbiz.de/10011407079
Saved in:
53
An inspiring resource for developing personal branding phenomena
Khedher, Manel
- In:
The marketing review
15
(
2015
)
1
,
pp. 117-131
Persistent link: https://www.econbiz.de/10011407084
Saved in:
54
Brand placement : new perspectives and a comprehensive definition
Kandhadai, Ravi
;
Saxena, Rajan
- In:
The marketing review
14
(
2014
)
3
,
pp. 231-244
Persistent link: https://www.econbiz.de/10011444900
Saved in:
55
The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Bang, …
- In:
The marketing review
14
(
2014
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
Saved in:
56
Brand desire and brand jealousy : routes to persuasion
Sarkar, Abhigyan
;
Krishna, G. Radha
;
Rao, K. S. Venu Gopal
- In:
The marketing review
14
(
2014
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10011444909
Saved in:
57
Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
58
Developing a framework of integrated visual brand identity touch-point (IVBIT) programmes in universities
Hussain, Rahim
;
Ferdous, Ahmed Shahriar
- In:
The marketing review
14
(
2014
)
4
,
pp. 431-445
Persistent link: https://www.econbiz.de/10011445023
Saved in:
59
Special issue : 2nd International Colloquium on Place Marketing and Nation Branding
International Colloquium on Place Marketing and Nation …
-
2013
Persistent link: https://www.econbiz.de/10010237418
Saved in:
60
I love theatre! : branding Russia's "Mega Mall" shopping centres
Roberts, Graham H.
- In:
The marketing review
13
(
2013
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10010237422
Saved in:
61
Sports as a component of nation branding initiatives : the case of Latvia
Brencis, Ainars
;
Ikkala, Jacob
- In:
The marketing review
13
(
2013
)
3
,
pp. 241-254
Persistent link: https://www.econbiz.de/10010237424
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62
Environmental sustainability : a hygiene factor when branding a nation?
Garbowksy, Daniela
;
Rahman, Mizan
- In:
The marketing review
13
(
2013
)
3
,
pp. 233-239
Persistent link: https://www.econbiz.de/10010237425
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63
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
Saved in:
64
Problematising place branding research : a meta-theoretical analysis of the literatur
Lucarelli, Andrea
;
Brorström, Sara
- In:
The marketing review
13
(
2013
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10010247025
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65
The @critical role of corporate brand equity in B2B marketing : an example and analysis
Ryan, Jason
;
Silvanto, Sari
- In:
The marketing review
13
(
2013
)
1
,
pp. 39-50
Persistent link: https://www.econbiz.de/10010247027
Saved in:
66
Romantic brand love : a conceptual analysis
Sarkar, Abhigyan
- In:
The marketing review
13
(
2013
)
1
,
pp. 23-37
Persistent link: https://www.econbiz.de/10010247033
Saved in:
67
From brands in general to retail brands : a review and future agenda for brand personality mearsurement
Das, Gopal
;
Datta, Biplab
;
Guin, Kalyan Kumar
- In:
The marketing review
12
(
2012
)
1
,
pp. 91-106
Persistent link: https://www.econbiz.de/10009549375
Saved in:
68
The branding framework behind Modhesh
Vel, K. Prakash
;
Suhail, Laila Mohamed
- In:
The marketing review
12
(
2012
)
2
,
pp. 181-198
Persistent link: https://www.econbiz.de/10009657291
Saved in:
69
The challenge of pharmaceutical brand architecture : a theoretical analysis based on the Brand Architecture Model (B. A. M.)
Kanitz, Christopher
;
Burmann, Christoph
- In:
The marketing review
12
(
2012
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10009712771
Saved in:
70
Anchored in the story : the core of human understanding, branding, education, socialisation and the shaping of values
Kadembo, Ernest M.
- In:
The marketing review
12
(
2012
)
3
,
pp. 221-231
Persistent link: https://www.econbiz.de/10009712791
Saved in:
71
Discovering how brands grow
Corkindale, David
- In:
The marketing review
11
(
2011
)
4
,
pp. 337-345
Persistent link: https://www.econbiz.de/10009428160
Saved in:
72
Product line sub-branding versus company as the brand in services
Rahman, Kaleel
;
Areni, Charles S.
- In:
The marketing review
10
(
2010
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003963407
Saved in:
73
Integrating relationship quality and consumer-brand identification in building brand relationships : proposition of a conceptual model
Dimitriadis, Sergios
;
Papista, Erifili
- In:
The marketing review
10
(
2010
)
4
,
pp. 385-401
Persistent link: https://www.econbiz.de/10008760552
Saved in:
74
The branding consultant's recommendation for the re-branding of Oldham town : weighing in on the conceptual fit
Kadembo, Ernest M.
;
Jackson, Howard
;
Feather, Denis
; …
- In:
The marketing review
10
(
2010
)
4
,
pp. 319-331
Persistent link: https://www.econbiz.de/10008760556
Saved in:
75
Are marketers only half right?
Corkindale, David
- In:
The marketing review
9
(
2009
)
1
,
pp. 19-29
Persistent link: https://www.econbiz.de/10003819083
Saved in:
76
Does branded litter damage the brand
Stevens, Danielle
- In:
The marketing review
8
(
2008
)
2
,
pp. 103-112
Persistent link: https://www.econbiz.de/10003720864
Saved in:
77
Does innovation guarantee blockbuster products?
Mathai, Joseph A.
- In:
The marketing review
8
(
2008
)
2
,
pp. 183-206
Persistent link: https://www.econbiz.de/10003720898
Saved in:
78
Significance of corporate brand for business-to-business companies
Aspara, Jaakko
;
Tikkanen, Henrikki
- In:
The marketing review
8
(
2008
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10003674768
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79
Cultural values and branding in an emerging market : the Indian context
Kumar, S. Ramesh
;
Guruvayurappan, Nitya
;
Banerjee, Madhurjya
- In:
The marketing review
7
(
2007
)
3
,
pp. 247-272
Persistent link: https://www.econbiz.de/10003538046
Saved in:
80
Like being a drop in a freshly-poured Guinness pint : consumer motivations to participate in the "Guinness Storehouse"
Wohlfeil, Markus
;
Whelan, Susan
- In:
The marketing review
7
(
2007
)
3
,
pp. 283-300
Persistent link: https://www.econbiz.de/10003538056
Saved in:
81
Brand strategy and brand evolution : welcome to the world of the meme
Wu, Yufan
;
Ardley, Barry
- In:
The marketing review
7
(
2007
)
3
,
pp. 301-310
Persistent link: https://www.econbiz.de/10003538058
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