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isPartOf:"Journal of consumer behaviour : an international research review"
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Consumer behaviour
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Journal of consumer behaviour : an international research review
Journal of business research : JBR
485
The journal of brand management : an international journal
341
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Journal of travel and tourism marketing
100
Tourism management : research, policies, practice
99
Journal of marketing communications
93
Marketing intelligence & planning
88
International journal of hospitality management
79
SpringerLink / Bücher
78
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
72
Journal of strategic marketing
71
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
International marketing review
68
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of global marketing
64
Journal of marketing
62
Journal of marketing management : MM
62
Journal of the Academy of Marketing Science
61
Marketing letters : a journal of research in marketing
61
Cogent business & management
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
Journal of promotion management : innovations in planning and applied research
53
The IUP journal of brand management : IJBRM
53
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
Journal of Islamic marketing
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Sport marketing quarterly : preferred journal of the Sport Marketing Association
44
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
43
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ECONIS (ZBW)
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1
The ineffectiveness of counterclaim advertising for increasing consumer sentiment
Coker, Brent
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
1
,
pp. 34-41
Persistent link: https://www.econbiz.de/10011685013
Saved in:
2
Do ad metaphors enhance or dilute the consumers' brand preferences? : exploring the moderating role of goal orientation
Kao, Danny Tengti
;
Zhang, Lei
;
Yu, Annie Pei-I
;
Wu, Pei-Hsun
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
5
,
pp. 474-482
Persistent link: https://www.econbiz.de/10011814906
Saved in:
3
Does snobbish service generate better sales? : the case of luxury goods
Chiou, Jyh-Shen
;
Hsiao, Cheng-Chieh
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
6
,
pp. 577-590
Persistent link: https://www.econbiz.de/10011815006
Saved in:
4
Consumers' attributions and brand evaluations in product-harm crises : the role of implicit theories of personality
Yin, Cheng-Yue
;
Yu, Hong-Yan
;
Poon, Patrick
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
1
,
pp. 87-95
Persistent link: https://www.econbiz.de/10011485480
Saved in:
5
What to diffuse in a gender-specific store? : the effect of male and female perfumes on customer value and behaviour
Doucé, Lieve
;
Janssens, Wim
;
Leroi-Werelds, Sara
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 271-280
Persistent link: https://www.econbiz.de/10011508832
Saved in:
6
Childhood brand nostalgia : a new conceptualization and scale development
Shields, Alison B.
;
Johnson, Jennifer Wiggins
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
4
,
pp. 359-369
Persistent link: https://www.econbiz.de/10011570926
Saved in:
7
Country of origin and brand image influences on perceptions of online game quality
Kim, Sang Jin
;
Choi, Yung Kyun
;
Kim, Kyung Hoon
;
Liu, …
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 389-398
Persistent link: https://www.econbiz.de/10011508886
Saved in:
8
Is Cinderella resurging? : the impact of consumers' underdog disposition on brand preferences ; underdog brand biography and brand status as moderators
Kao, Danny Tengti
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
5
,
pp. 307-316
Persistent link: https://www.econbiz.de/10011477083
Saved in:
9
Brand image and brand loyalty : do they show the same deviations from a common underlying pattern?
Stocchi, Lara
;
Driesener, Carl
;
Nenycz-Thiel, Magda
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
5
,
pp. 317-324
Persistent link: https://www.econbiz.de/10011477095
Saved in:
10
On the trail of supply side authenticity : paradoxes and compomises emerging from an action research
Ranfagni, Silvia
;
Guercini, Simone
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
3
,
pp. 176-187
Persistent link: https://www.econbiz.de/10010385305
Saved in:
11
Disordering things
Denegri-Knott, Janice
;
Parsons, Elizabeth
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
2
,
pp. 89-98
Persistent link: https://www.econbiz.de/10010348836
Saved in:
12
Brand preference affects the threshold for perceptual awareness
Ransøy, Thomas Zoëga
;
Skov, Martin
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10010255555
Saved in:
13
The real difference between consumers' perceptions of private labels and national brands
Nenycz-Thiel, Magda
;
Romaniuk, Jenni
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
4
,
pp. 262-269
Persistent link: https://www.econbiz.de/10010391688
Saved in:
14
Scenting movie theatre commercials : the impact of scent and pictures on brand evaluations and ad recall
Lwin, May O.
;
Morrin, Maureen
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
3
,
pp. 264-272
Persistent link: https://www.econbiz.de/10009575332
Saved in:
15
Understanding consumers' brand-induced food taste perception : a comparison of "brand familiarity" : and "consumer value-brand symbolism (in)congruity" ; accounts
Paaspvaara, Rami
;
Luomala, Harri T.
;
Pohjanheimo, Terhi
; …
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
1
,
pp. 11-20
Persistent link: https://www.econbiz.de/10009508886
Saved in:
16
Brand names on packaging and their impact on purchase preference
Laforet, Sylvie
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10008908965
Saved in:
17
Brand personality, self-congruity, and preference : a knowledge structures approach
Branaghan, Russell J.
;
Hildebrand, Emily A.
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
5
,
pp. 304-312
Persistent link: https://www.econbiz.de/10009378653
Saved in:
18
Consumers' perceptions of the dimensions of brand personality
Maehle, Natalia
;
Otnes, Cele
;
Supphellen, Magne
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
5
,
pp. 290-303
Persistent link: https://www.econbiz.de/10009378663
Saved in:
19
The role of consumer ethical beliefs in product-harm crises
Vassilikopoulou, Aikaterini
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
5
,
pp. 279-289
Persistent link: https://www.econbiz.de/10009378677
Saved in:
20
Message strength and persuasion when consumers imagine product usage
Praxmarer-Carus, Sandra
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
4
,
pp. 225-231
Persistent link: https://www.econbiz.de/10009297519
Saved in:
21
Counting negative country of origin effects using imagery processing
Martin, Brett A. S.
;
Lee, Michael Shyue Wai
;
Lacey, …
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
2
,
pp. 80-92
Persistent link: https://www.econbiz.de/10009124712
Saved in:
22
Differences in consumer preferences when facing branded versus non-branded choices
Ubilava, David
;
Foster, Kenneth Alan
;
Lusk, Jayson L.
; …
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
2
,
pp. 61-70
Persistent link: https://www.econbiz.de/10009124721
Saved in:
23
Packaging of healthy and unhealthy food products for children and parents : the relative influence of licensed characters and brand names
Levin, Aron M.
;
Levin, Irwin P.
- In:
Journal of consumer behaviour : an international …
9
(
2010
)
5
,
pp. 393-402
Persistent link: https://www.econbiz.de/10008701448
Saved in:
24
Primacy effect or recency effect? : a long-term memory test of Super Bowl commercials
Li, Cong
- In:
Journal of consumer behaviour : an international …
9
(
2010
)
1
,
pp. 32-44
Persistent link: https://www.econbiz.de/10003943315
Saved in:
25
The importance of brands in the lunch-box choices of low-income British school children
Roper, Stuart
;
La Niece, Caroline
- In:
Journal of consumer behaviour : an international …
8
(
2009
)
2/3
,
pp. 84-99
Persistent link: https://www.econbiz.de/10003820103
Saved in:
26
Australian consumers' attitudes toward France a decade after nuclear testing: evidende of forgiveness
Heslop, Louise A.
;
Lu, Irene R. R.
;
Cray, David
- In:
Journal of consumer behaviour : an international …
8
(
2009
)
4
,
pp. 192-210
Persistent link: https://www.econbiz.de/10003875848
Saved in:
27
Retail brand extension : perceived fit, risks and trust
Laforet, Sylvie
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
3
,
pp. 189-209
Persistent link: https://www.econbiz.de/10003740928
Saved in:
28
On the malleable nature of product meaning in China
Eckhardt, Giana M.
;
Houston, Michael J.
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
6
,
pp. 484-495
Persistent link: https://www.econbiz.de/10003789920
Saved in:
29
Consumer ethnocentrism, cultural sensitivity, and intention to purchase local products : evidence from Vietnam
Nguyen, Tho D.
;
Nguyen, Trang T. M.
;
Barrett, Nigel J.
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
1
,
pp. 88-100
Persistent link: https://www.econbiz.de/10003693164
Saved in:
30
Extending the brand image on new products: the facilitative effect of happy mood states
Greifeneder, Rainer
;
Bless, Herbert
;
Kuschmann, Thorsten
- In:
Journal of consumer behaviour : an international …
6
(
2007
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10003439297
Saved in:
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