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subject:"Linguistik"
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Linguistik
Markenname
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37
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28
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27
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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subject_exact:"markenware"
(21 results)
1
Language, media and economy in virtual and real life : new perspectives
Cotticelli-Kurras, Paola
(
ed.
);
Rizza, Alfredo
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011812692
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2
Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
Saved in:
3
Corporate names and performance
Hanousek, Jan
;
Jurajda, Štěpán
-
2014
Persistent link: https://www.econbiz.de/10010477672
Saved in:
4
Sound symbolism effects across languages : implications for global brand names
Shrum, L. J.
;
Lowrey, Tina M.
;
Luna, David
;
Lerman, Dawn B.
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 275-279
Persistent link: https://www.econbiz.de/10009613717
Saved in:
5
Lebensmittelmarken in Italien : eine sprachwissenschaftliche Untersuchung unter Berücksichtigung wirtschaftspsychologischer Aspekte
Muselmann, Sigrid
-
2010
Persistent link: https://www.econbiz.de/10003966662
Saved in:
6
Names in commerce and industry : past and present
Kremer, Ludger
(
ed.
);
Ronneberger-Sibold, Elke
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003647122
Saved in:
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