//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Brand management in emerging markets : theories and practice"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenpolitik"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
17
Markenführung
17
China
6
Consumer behaviour
5
Konsumentenverhalten
5
Advertising effects
4
India
4
Indien
4
Werbewirkung
4
Brand image
3
Designation of origin
3
Herkunftsbezeichnung
3
International marketing
3
Internationales Marketing
3
Markenimage
3
Brand architecture
2
Brand equity
2
Cultural identity
2
Developing countries
2
Entwicklungsländer
2
Kulturelle Identität
2
Luxury goods
2
Luxusgüter
2
Markenarchitektur
2
Markenwert
2
Marketing management
2
Marketingmanagement
2
1975-2008
1
Advertising
1
Age group
1
Agro-industry
1
Agroindustrie
1
Altersgruppe
1
B-to-B-Marketing
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand extension
1
Business-to-business marketing
1
Celebrity endorsement
1
more ...
less ...
Type of publication
All
Article
17
Type of publication (narrower categories)
All
Aufsatz im Buch
17
Book section
17
Case study
1
Fallstudie
1
Language
All
English
17
Author
All
He, Jiaxun
2
Mishra, Prashant
2
Wang, Cheng Lu
2
Bakshi, Madhupa
1
Bao, Yeqing
1
Charters, Steve
1
Dens, Nathalie
1
Erguncu, Selin
1
Farrell, Carlyle A.
1
Kniazeva, Maria
1
Landry, Timothy D.
1
Lee, Changhan
1
Li, Qianqian
1
Lin, Xiaohua
1
Mo, Tingting
1
Niu, Yongge
1
Okan, Elif Yolbulan
1
Pelsmacker, Patrick de
1
Raj, Anup
1
Rajabi, Mahdi
1
Roux, Elyette
1
Sarkar, Soumya
1
Sexton, Donald E.
1
Skorek, Monika
1
Wei, William
1
Wilczak, Agnieszka
1
Xu, JuanJuan
1
Xue, Qiuzhi
1
Yildirim, Gokhan
1
Zhang, Hao
1
Zhao, Xiaoyu
1
more ...
less ...
Published in...
All
Brand management in emerging markets : theories and practice
Journal of business research : JBR
602
The journal of brand management : an international journal
565
The journal of product & brand management
386
SpringerLink / Bücher
316
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Journal of strategic marketing
111
Marketing intelligence & planning
111
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of marketing communications
107
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
Journal of marketing management : MM
101
The IUP journal of brand management : IJBRM
92
Innovatives Markenmanagement
86
Springer eBook Collection
85
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
75
Marketing letters : a journal of research in marketing
70
Research
69
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
66
Journal of international consumer marketing
66
Journal of advertising research
65
International marketing review
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
63
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
53
Business horizons
52
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
17
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Building China's global brands
Sexton, Donald E.
- In:
Brand management in emerging markets : theories and practice
,
(pp. 268-286)
.
2014
Persistent link: https://www.econbiz.de/10010417710
Saved in:
2
Modernization, consumer personalities, and global brand attitudes
Li, Qianqian
;
Wei, William
;
Xue, Qiuzhi
- In:
Brand management in emerging markets : theories and practice
,
(pp. 249-267)
.
2014
Persistent link: https://www.econbiz.de/10010417713
Saved in:
3
Appellation of origin brands in China
Niu, Yongge
;
Wang, Cheng Lu
- In:
Brand management in emerging markets : theories and practice
,
(pp. 239-248)
.
2014
Persistent link: https://www.econbiz.de/10010417714
Saved in:
4
The building and management of the nation brand : the example of Poland
Wilczak, Agnieszka
;
Skorek, Monika
- In:
Brand management in emerging markets : theories and practice
,
(pp. 223-238)
.
2014
Persistent link: https://www.econbiz.de/10010417716
Saved in:
5
Luxury consumers and luxury brand management in China
Mo, Tingting
;
Roux, Elyette
- In:
Brand management in emerging markets : theories and practice
,
(pp. 200-221)
.
2014
Persistent link: https://www.econbiz.de/10010417718
Saved in:
6
Luxury brand perception and consumer attitude to extended luxury brand : a case of Korean young consumers
Zhang, Hao
;
Zhao, Xiaoyu
;
Lee, Changhan
- In:
Brand management in emerging markets : theories and practice
,
(pp. 191-199)
.
2014
Persistent link: https://www.econbiz.de/10010417721
Saved in:
7
Managing brands at risk : the case of Turkey
Okan, Elif Yolbulan
- In:
Brand management in emerging markets : theories and practice
,
(pp. 177-190)
.
2014
Persistent link: https://www.econbiz.de/10010417722
Saved in:
8
Branding and CSR in Indian agribusiness
Raj, Anup
- In:
Brand management in emerging markets : theories and practice
,
(pp. 165-176)
.
2014
Persistent link: https://www.econbiz.de/10010417734
Saved in:
9
Brand positioning through print advertising
Xu, JuanJuan
;
Bao, Yeqing
;
Landry, Timothy D.
- In:
Brand management in emerging markets : theories and practice
,
(pp. 155-164)
.
2014
Persistent link: https://www.econbiz.de/10010417735
Saved in:
10
Self-brand congruity and brand communication
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Brand management in emerging markets : theories and practice
,
(pp. 137-153)
.
2014
Persistent link: https://www.econbiz.de/10010417738
Saved in:
11
Authenticity in the mirror of consumer memories, or drinking champagne in Russia
Kniazeva, Maria
;
Charters, Steve
- In:
Brand management in emerging markets : theories and practice
,
(pp. 121-136)
.
2014
Persistent link: https://www.econbiz.de/10010417741
Saved in:
12
Influence of trust and affect on brand loyalty and brand performance : the case of Indian television news channels
Bakshi, Madhupa
;
Mishra, Prashant
- In:
Brand management in emerging markets : theories and practice
,
(pp. 104-120)
.
2014
Persistent link: https://www.econbiz.de/10010417742
Saved in:
13
Trust and commitment : attitudes towards a time-honored brand across generations
He, Jiaxun
- In:
Brand management in emerging markets : theories and practice
,
(pp. 91-103)
.
2014
Persistent link: https://www.econbiz.de/10010417744
Saved in:
14
Customer-based corporate brand equity (CBCBE) in business-to-business firms : an emerging market perspective
Mishra, Prashant
;
Sarkar, Soumya
- In:
Brand management in emerging markets : theories and practice
,
(pp. 73-90)
.
2014
Persistent link: https://www.econbiz.de/10010417746
Saved in:
15
How consumer mindset response and long-term marketing effectiveness differ in emerging vs. mature markets
Erguncu, Selin
;
Yildirim, Gokhan
- In:
Brand management in emerging markets : theories and practice
,
(pp. 51-71)
.
2014
Persistent link: https://www.econbiz.de/10010417748
Saved in:
16
"Home base" and the brand globalization strategies of emerging market multinationals
Lin, Xiaohua
;
Farrell, Carlyle A.
- In:
Brand management in emerging markets : theories and practice
,
(pp. 36-50)
.
2014
Persistent link: https://www.econbiz.de/10010417752
Saved in:
17
The intellectual structure in brands and branding research : a scientometric analysis
He, Jiaxun
;
Wang, Cheng Lu
- In:
Brand management in emerging markets : theories and practice
,
(pp. 1-35)
.
2014
Persistent link: https://www.econbiz.de/10010417755
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->