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isPartOf:"The journal of brand management : an international journal"
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Markenrecht
11
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11
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10
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8
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8
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5
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The journal of brand management : an international journal
IIC : international review of intellectual property and competition law
17
The Trademark reporter
13
Wettbewerb in Recht und Praxis : wrp
13
Research policy : policy, management and economic studies of science, technology and innovation
12
Industry and innovation
11
Trademarks and their role in innovation, entrepreneurship and industrial organization
11
Trademarks, brands, and competitiveness
10
Business history
9
International journal of intellectual property management : IJIPM
9
Business horizons
7
Regional studies : official journal of the Regional Studies Association
7
Gewerblicher Rechtsschutz und Urheberrecht / Internationaler Teil : GRUR ; Zeitschrift der Deutschen Vereinigung für Gewerblichen Rechtsschutz und Urheberrecht
6
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
6
Research
6
Schriftenreihe zum gewerblichen Rechtsschutz
6
SpringerLink / Bücher
6
The journal of world intellectual property
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dtv / Beck-Texte
6
Enterprise & society : the international journal of business history
5
Europäische Hochschulschriften
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ICC publication
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Journal of world trade : law, economic policy, public policy
5
Rechtswissenschaftliche Forschung und Entwicklung
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Business history review
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Gewerblicher Rechtsschutz und Urheberrecht : GRUR ; Zeitschrift der Deutschen Vereinigung für Gewerblichen Rechtsschutz und Urheberrecht
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Ifo Schnelldienst
4
Innovatives Markenmanagement
4
International journal of production research
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Journal of international business law
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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NBER working paper series
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
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Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
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ECONIS (ZBW)
11
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1
Strategic trademark management : a systematic literature review and prospects for future research
Cao, Yougen
;
Ren, Shengce
;
Du, Mei
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 435-453
Persistent link: https://www.econbiz.de/10013391006
Saved in:
2
What can be done to address luxury counterfeiting? : an integrative review of tactics and strategies
Amaral, Nelson Borges
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 691-709
Persistent link: https://www.econbiz.de/10012304076
Saved in:
3
The future of brand protection : responding to the global risk
Wilson, Jeremy M.
- In:
The journal of brand management : an international journal
24
(
2017
)
3
,
pp. 271-283
Persistent link: https://www.econbiz.de/10011708570
Saved in:
4
Brand owner approaches to assessing the risk of product counterfeiting
Wilson, Jeremy M.
;
Sullivan, Brandon A.
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 327-344
Persistent link: https://www.econbiz.de/10011477748
Saved in:
5
Organizing for brand protection and responding to product counterfeit risk : an analysis of global firms
Wilson, Jeremy M.
;
Grammich, Clifford
;
Chan, Fiona
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 345-361
Persistent link: https://www.econbiz.de/10011477753
Saved in:
6
Trademark families : characteristics and market values
Block, Jörn
;
Fisch, Christian
;
Sandner, Philipp
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 150-170
Persistent link: https://www.econbiz.de/10010252611
Saved in:
7
Luxury consumption in the trade-off between genuine and counterfeit goods : what are the consumers' underlying motives and value-based drivers?
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 544-566
Persistent link: https://www.econbiz.de/10009568323
Saved in:
8
Naming names : part three ; safeguarding brand equity in the United States by developing a family of trademarks
Petty, Ross D.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
8
,
pp. 561-567
Persistent link: https://www.econbiz.de/10008659267
Saved in:
9
It's all in the stripes: D. Jacobson & Sons Ltd. v. Globe GB Ltd.
Aboulian, Lucy
;
Maxwell, Julia
;
Charnley, Patrick
- In:
The journal of brand management : an international journal
15
(
2007/08
)
5
,
pp. 373-377
Persistent link: https://www.econbiz.de/10003699480
Saved in:
10
Naming names: trademark strategy and beyond : dealing with rival brand names. Teil 2
Petty, Ross D.
- In:
The journal of brand management : an international journal
15
(
2007/08
)
4
,
pp. 232-238
Persistent link: https://www.econbiz.de/10003653610
Saved in:
11
Naming names: trademark strategy and beyond : selecting a brand name. Teil 1
Petty, Ross D.
- In:
The journal of brand management : an international journal
15
(
2007/08
)
3
,
pp. 190-197
Persistent link: https://www.econbiz.de/10003627425
Saved in:
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