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Brand extension
17
Markentransfer
17
Consumer behaviour
14
Konsumentenverhalten
14
Brand image
9
Markenimage
9
Brand management
4
Markenführung
4
Experiment
3
Luxury goods
3
Luxusgüter
3
USA
3
United States
3
Brand
2
France
2
Frankreich
2
Markenartikel
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Advertising
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Advertising effects
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Evaluation
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Germany
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IT product purchase
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17
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Albrecht, Carmen-Maria
1
Anghelcev, George
1
Ashill, Nicholas J.
1
Backhaus, Christof
1
Bambauer-Sachse, Silke
1
Bao, Yongchuan
1
Barnes, Stuart J.
1
Befurt, Rene
1
Bei, Lien-ti
1
Boisvert, Jean
1
Christensen, Glenn L.
1
Chu, Chia-hsien
1
DeRosia, Eric David
1
Duff, Brittany R. L.
1
Esch, Franz-Rudolf
1
Gierl, Heribert
1
Gregan-Paxton, Jennifer
1
Gross, Philip
1
Guo, Yue
1
Gurzki, Hannes
1
Herrmann, Andreas
1
Hu, Jing
1
Huang, Yunhui
1
Hüttl-Maack, Verena
1
Jia, Yanli
1
Keaveney, Susan M.
1
Klerx, Kimberly
1
Landwehr, Jan Rüdiger
1
Langner, Tobias
1
Le-Nguyen, Khuong
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Lee, Thomas R.
1
Li, Xiaotong
1
Lin, Jhih-Syuan
1
Liu, Xin
1
Nosek, Brian A.
1
Ratliff, Kate A.
1
Redler, Joern
1
Rose, Randy
1
Sar, Sela
1
Schmitt, Bernd
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Psychology & marketing
The journal of brand management : an international journal
28
Journal of business research : JBR
24
The journal of product & brand management
21
European journal of marketing : EJM
12
Brand management ; Vol. 3
10
Gabler Edition Wissenschaft / Marken- und Produktmanagement
10
Journal of the Academy of Marketing Science
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of marketing
7
Journal of retailing and consumer services
7
SpringerLink / Bücher
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing management : MM
6
Journal of marketing research : JMR
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
The IUP journal of brand management : IJBRM
6
Marketing letters : a journal of research in marketing
5
Research
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of sport management and marketing : IJSMM
4
Journal of fashion marketing and management
4
Journal of international consumer marketing
4
Reihe: Marketing : MAR
4
The journal of consumer marketing
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Innovatives Markenmanagement
3
International journal of business and globalisation : IJBG
3
International journal of hospitality management
3
International journal of sports marketing & sponsorship
3
International marketing review
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of retailing
3
Journal of service research : JSR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
The spillover effect of downward line extensions on U.S. consumers' evaluation of a French luxury parent brand : the role of branding strategies, authenticity, and fit
Boisvert, Jean
;
Ashill, Nicholas J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 740-751
Persistent link: https://www.econbiz.de/10011970120
Saved in:
2
Understanding cross-product purchase intention in an IT brand extension context
Guo, Yue
;
Zhu, Ying
;
Barnes, Stuart J.
;
Bao, Yongchuan
; …
- In:
Psychology & marketing
35
(
2018
)
6
,
pp. 392-411
Persistent link: https://www.econbiz.de/10011970130
Saved in:
3
The effects of physical distance from a brand extension on the impact of brand-extension fit
Huang, Yunhui
;
Jia, Yanli
;
Wyer, Robert S.
- In:
Psychology & marketing
34
(
2017
)
1
,
pp. 59-69
Persistent link: https://www.econbiz.de/10011637210
Saved in:
4
The vigor of a disregarded ally in sponsorship : brand image transfer effects arising from a cosponsor
Gross, Philip
;
Wiedmann, Klaus-Peter
- In:
Psychology & marketing
32
(
2015
)
11
,
pp. 1079-1097
Persistent link: https://www.econbiz.de/10011389115
Saved in:
5
Nothing can tear us apart : the effect of brand identity fusion in consumer-brand relationships
Lin, Jhih-Syuan
;
Sung, Yongjun
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10010251722
Saved in:
6
Priming a cross-category brand alliance : the moderating role of attribute knowledge and need for cognition
Smarandescu, Laura
;
Rose, Randy
;
Wedell, Douglas H.
- In:
Psychology & marketing
30
(
2013
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10009716194
Saved in:
7
Drivers of brand extension success : what really matters for luxury brands
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10009786050
Saved in:
8
The effect of consumer multifactorial gender and biological sex on the evaluation of cross-gender brand extensions
Ulrich, Isabelle
- In:
Psychology & marketing
30
(
2013
)
9
,
pp. 794-810
Persistent link: https://www.econbiz.de/10009792693
Saved in:
9
Does one bad apple (juice) spoil the bunch? : implicit attitudes toward one product transfer to other products by the same brand
Ratliff, Kate A.
;
Swinkels, Bregje A. P.
;
Klerx, Kimberly
; …
- In:
Psychology & marketing
29
(
2012
)
8
,
pp. 531-540
Persistent link: https://www.econbiz.de/10009575083
Saved in:
10
The eyes have it : how a car's face influences consumer categorization and evaluation of product line extensions
Keaveney, Susan M.
;
Herrmann, Andreas
;
Befurt, Rene
; …
- In:
Psychology & marketing
29
(
2012
)
1
,
pp. 36-51
Persistent link: https://www.econbiz.de/10009501836
Saved in:
11
Adolescent evaluations of brand extensions : the influence of reference group
Liu, Xin
;
Hu, Jing
- In:
Psychology & marketing
29
(
2012
)
2
,
pp. 98-106
Persistent link: https://www.econbiz.de/10009504546
Saved in:
12
Consumer evaluations of brand extension : the roles of case-based reminding on brand-to-brand similiarity
Shen, Yung-cheng
;
Bei, Lien-ti
;
Chu, Chia-hsien
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 91-113
Persistent link: https://www.econbiz.de/10008856894
Saved in:
13
Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?
Bambauer-Sachse, Silke
;
Hüttl-Maack, Verena
;
Gierl, …
- In:
Psychology & marketing
28
(
2011
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10008858089
Saved in:
14
Sophisticated but confused : the impact of brand extension and motivation on source confusion
DeRosia, Eric David
;
Lee, Thomas R.
;
Christensen, Glenn L.
- In:
Psychology & marketing
28
(
2011
)
5
,
pp. 457-478
Persistent link: https://www.econbiz.de/10009012661
Saved in:
15
If you feel it now you will think it later : the interactive effects of mood over time on brand extension evaluations
Sar, Sela
;
Duff, Brittany R. L.
;
Anghelcev, George
- In:
Psychology & marketing
28
(
2011
)
6
,
pp. 561-583
Persistent link: https://www.econbiz.de/10009130508
Saved in:
16
The brand anchoring effect : a judgment bias resulting from brand awareness and temporary accessiblity
Esch, Franz-Rudolf
;
Schmitt, Bernd
;
Redler, Joern
; …
- In:
Psychology & marketing
26
(
2009
)
4
,
pp. 383-396
Persistent link: https://www.econbiz.de/10003835545
Saved in:
17
Factors affecting the acquisition and transfer of novel attribute relationships to new product categories
Shapiro, Stewart
;
Spence, Mark T.
;
Gregan-Paxton, Jennifer
- In:
Psychology & marketing
26
(
2009
)
2
,
pp. 122-144
Persistent link: https://www.econbiz.de/10003812262
Saved in:
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