//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
80
USA
15
United States
15
Marketing theory
12
Marketingtheorie
12
Marketingmanagement
11
Marketing management
10
Theorie
6
Theory
6
Brand management
5
Consumer behaviour
5
Globalisierung
5
Globalization
5
Konsumentenverhalten
5
Markenführung
5
Beziehungsmarketing
4
Business ethics
4
Criticism
4
Developing countries
4
Development theory
4
Entwicklungsländer
4
Entwicklungstheorie
4
Kritik
4
Relationship marketing
4
Unternehmensethik
4
Welt
4
World
4
Brand image
3
Einzelhandel
3
Firm performance
3
Markenimage
3
Organisationsstruktur
3
Organizational structure
3
Performance measurement
3
Performance-Messung
3
Retail trade
3
Unternehmenserfolg
3
1945-2008
2
Advertising
2
Agrarproduktion
2
more ...
less ...
Type of publication
All
Article
65
Book / Working Paper
15
Type of publication (narrower categories)
All
Reprint
Article in journal
4,631
Aufsatz in Zeitschrift
4,631
Aufsatz im Buch
1,659
Book section
1,659
Hochschulschrift
1,395
Collection of articles of several authors
1,281
Sammelwerk
1,281
Graue Literatur
1,238
Non-commercial literature
1,238
research-article
1,150
Thesis
1,123
Lehrbuch
1,053
Textbook
875
Aufsatzsammlung
838
Konferenzschrift
651
Working Paper
587
Dissertation u.a. Prüfungsschriften
519
Arbeitspapier
479
Bibliografie enthalten
473
Bibliography included
473
Case study
342
Fallstudie
342
Conference proceedings
315
review-article
300
Ratgeber
254
Guidebook
236
Congress Report
185
conceptual-paper
177
review
177
Bibliographie
171
Handbook
171
Handbuch
171
Wörterbuch
138
Glossar enthalten
135
Glossary included
135
case-report
133
Festschrift
124
viewpoint
107
Article
98
Fallstudiensammlung
82
more ...
less ...
Language
All
English
79
German
1
Author
All
Kotler, Philip
3
Witkowski, Terrence H.
3
Achrol, Ravi S.
2
Anderson, Erin
2
Böhm, Steffen
2
Cramer, Gail L.
2
Grönroos, Christian
2
Keller, Kevin Lane
2
Klein, Thomas A.
2
Levitt, Theodore
2
Malhotra, Naresh K.
2
Narver, John C.
2
Nason, Robert W.
2
Sheth, Jagdish N.
2
Varadarajan, P. Rajan
2
Araujo, Luis
1
Attia, Ashraf
1
Baum, Tom
1
Baumgartner, Hans
1
Benton, Raymond
1
Blattberg, Robert C.
1
Bonoma, Thomas V.
1
Brandenberg, Andreas
1
Brei, Vinícius
1
Brei, Vinćius
1
Brodie, Roderick J.
1
Burgess, Steven Michael
1
Butler, Patrick
1
Cavusgil, Erin
1
Chung, Jay Young
1
Citrin, Alka V.
1
Clark, Bruce H.
1
Clark, Terry Nichols
1
Conant, Jeffrey S.
1
Converse, Paul D.
1
Coughlan, Anne T.
1
Coviello, Nicole E.
1
Crittenden, Victoria Lynn
1
Danneels, Erwin
1
Dixon, Donald F.
1
more ...
less ...
Institution
All
Harvard Graduate School of Business Administration
2
Published in...
All
History of marketing thought ; Volume 3
7
Marketing strategy organization and implementation
6
Evolving and emerging issues in marketing strategy
5
Legends in marketing
4
Marketing, ethics and society : critical reflections
4
The development of critical perspectives in marketing
4
Macromarketing - a global focus ; Vol. 1
3
Macromarketing - a global focus ; Vol. 4
3
Major theoretical debates and contemporary issues in marketing theory
3
The nature and scope of marketing research
3
Critical concepts in economics
2
Critical marketing : issues in contemporary marketing
2
International marketing ; Vol. 3
2
Marketing strategy processes and tools
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Strategic sales and strategic marketing
2
The Harvard business review paperback series
2
Brand management ; Vol. 1
1
Corporate social responsibility
1
Cross-cultural and critical perspectives on brands
1
Developmental challenges in marketing research
1
Economics and management of tourism
1
Explanatory frameworks : economics, geography, social analysis
1
HBR's 10 must reads series
1
Handbook of new institutional economics
1
Ideas with impact
1
International marketing ; Vol. 1
1
International marketing ; Vol. 2
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
Learning by populations of organizations
1
Macromarketing - a global focus ; Vol. 2
1
Macromarketing - a global focus ; Vol. 3
1
Making change stick
1
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
1
Quantitative marketing techniques and analyses
1
SAGE library in marketing
1
Sage benchmarks in social research methods
1
Sage library of tourism, hospitality and leisure
1
The Harvard business review classics series
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
more ...
less ...
Source
All
ECONIS (ZBW)
80
Showing
1
-
50
of
80
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
HBR's 10 must reads on strategic marketing
2013
Persistent link: https://www.econbiz.de/10009725320
Saved in:
2
Analytical marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503403
Saved in:
3
Marketing theory and orientations
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503404
Saved in:
4
Agribusiness, marketing and consumption economics
Cramer, Gail L.
(
contributor
)
-
2011
-
1. ed.
Persistent link: https://www.econbiz.de/10008688439
Saved in:
5
Agricultural economics
Cramer, Gail L.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008688447
Saved in:
6
Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations
Le Meunier-FitzHugh, Kenneth
;
Lane, Nikala
- In:
Strategic sales and strategic marketing
,
(pp. 103-118)
.
2011
Persistent link: https://www.econbiz.de/10008798054
Saved in:
7
Strategic sales organizations : transformation challenges and facilitators within the sales-marketing interface
Malshe, Avinash
- In:
Strategic sales and strategic marketing
,
(pp. 83-101)
.
2011
Persistent link: https://www.econbiz.de/10008798055
Saved in:
8
Forecasting applications, practice and planning
Fildes, Robert
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009162050
Saved in:
9
The hospitality industry : structures, strategies and markets
Baum, Tom
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009271237
Saved in:
10
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
11
Research methodology : research design and data analysis
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299963
Saved in:
12
Management information systems, technology, and marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009301066
Saved in:
13
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
14
Antiglobal challenges to marketing in developing countries : exploring the ideological divide
Witkowski, Terrence H.
-
2009
Persistent link: https://www.econbiz.de/10003785630
Saved in:
15
The practical domain of marketing : the notion of a "free" enterprise market economy as a guise for institutionalized marketing power
Benton, Raymond
-
2009
Persistent link: https://www.econbiz.de/10003832310
Saved in:
16
Marketing and critique : prospects and problems
Morgan, Glenn
-
2009
Persistent link: https://www.econbiz.de/10003832312
Saved in:
17
Marketing as technique : the influence of marketing on the meanings of consumption
Moorman, Christine
-
2009
Persistent link: https://www.econbiz.de/10003832338
Saved in:
18
Producing marketing : towards a social-phenomenology of marketing work
Svensson, Peter
-
2009
Persistent link: https://www.econbiz.de/10003832359
Saved in:
19
Critical theory and advertising
Harms, John
;
Kellner, Douglas
-
2009
Persistent link: https://www.econbiz.de/10003832499
Saved in:
20
Marketing and development : macromarketing perspectives
Klein, Thomas A.
;
Nason, Robert W.
-
2009
Persistent link: https://www.econbiz.de/10003832777
Saved in:
21
Marketing the hegemony of development : of pulp fictions and green deserts
Böhm, Steffen
;
Brei, Vinícius
-
2009
Persistent link: https://www.econbiz.de/10003832789
Saved in:
22
A contextualist proposal for the conceptualization and study of marketing ethics
Thompson, Craig J.
-
2009
Persistent link: https://www.econbiz.de/10003832794
Saved in:
23
Global marketing ethics : a communicative approach
Nill, Alexander F.
-
2009
Persistent link: https://www.econbiz.de/10003832798
Saved in:
24
Competitive strategy in the market-focused business
Slater, Stanley F.
;
Narver, John C.
-
2009
Persistent link: https://www.econbiz.de/10003835836
Saved in:
25
Organizational antecedents of second-order competences
Danneels, Erwin
-
2009
Persistent link: https://www.econbiz.de/10003836047
Saved in:
26
Controlling the uncontrollable : managing your market environment
Varadarajan, P. Rajan
;
Clark, Terry Nichols
;
Pride, …
-
2009
Persistent link: https://www.econbiz.de/10003836068
Saved in:
27
Make-or-buy decisions : vertical integration and marketing productivity
Anderson, Erin
;
Weitz, Barton A.
-
2009
Persistent link: https://www.econbiz.de/10003836373
Saved in:
28
Understanding relationship marketing outcomes : an integration of relational benefits and relationship quality
Hennig-Thurau, Thorsten
;
Gwinner, Kevin P.
;
Gremler, …
-
2009
Persistent link: https://www.econbiz.de/10003836510
Saved in:
29
The organization of marketing activities : a contingency theory of structure and performance
Ruekert, Robert W.
;
Walker, Orville C.
;
Roering, Kenneth J.
-
2009
Persistent link: https://www.econbiz.de/10003836597
Saved in:
30
Strategic types, distinctive marketing competencies and organizational performance : a multiple measures-based study
Conant, Jeffrey S.
;
Mokwa, Michael P.
;
Varadarajan, P. Rajan
-
2009
Persistent link: https://www.econbiz.de/10003836614
Saved in:
31
Dysfunctional behavior and management control : an empirical study of marketing managers
Jaworski, Bernard J.
;
Young, S. Mark
-
2009
Persistent link: https://www.econbiz.de/10003836623
Saved in:
32
Should marketing be cross-functional? : conceptual development and international empirical evidence
Krohmer, Harley
;
Homburg, Christian
;
Workman, John P.
-
2009
Persistent link: https://www.econbiz.de/10003836642
Saved in:
33
Differential effects of the primary forms of cross functional integration on product development cycle time
Sherman, J. Daniel
;
Souder, William E.
;
Jenssen, Svenn A.
-
2009
Persistent link: https://www.econbiz.de/10003836656
Saved in:
34
Managing marketing implementation
Bonoma, Thomas V.
;
Crittenden, Victoria Lynn
-
2009
Persistent link: https://www.econbiz.de/10003836664
Saved in:
35
Marketing productivity, marketing audits, and systems for marketing performance assessment : integrating multiple perspectives
Morgan, Neil A.
;
Clark, Bruce H.
;
Gooner, Rich
-
2009
Persistent link: https://www.econbiz.de/10003836713
Saved in:
36
Return on marketing : using customer equity to focus marketing strategy
Rust, Roland T.
;
Lemon, Katherine N.
;
Zeithaml, Valerie A.
-
2009
Persistent link: https://www.econbiz.de/10003836717
Saved in:
37
Measurement of return on marketing investment : a conceptual framework and the future of marketing metrics
Seggie, Steven H.
;
Cavusgil, Erin
;
Phelan, Steven E.
-
2009
Persistent link: https://www.econbiz.de/10003836721
Saved in:
38
Requirements for successful marketing alliances
Rich, Michael K.
-
2009
Persistent link: https://www.econbiz.de/10003836999
Saved in:
39
Is e-marketing coming of age? : an examination of the penetration of e-marketing and firm performance
Brodie, Roderick J.
;
Winklhofer, Heidi
;
Coviello, Nicole E.
-
2009
Persistent link: https://www.econbiz.de/10003837009
Saved in:
40
The role of research in marketing management
Roberts, Harry V.
-
2009
Persistent link: https://www.econbiz.de/10003794189
Saved in:
41
Applications of structural equation modeling in marketing and consumer research : a review
Baumgartner, Hans
;
Homburg, Chrsitian
-
2009
Persistent link: https://www.econbiz.de/10003794518
Saved in:
42
Marketing problems : from analysis to decision
Butler, Patrick
-
2009
Persistent link: https://www.econbiz.de/10003794752
Saved in:
43
Building models for marketing decisions : past, present and future
Leeflang, Peter
;
Wittink, Dick R.
-
2009
Persistent link: https://www.econbiz.de/10003794765
Saved in:
44
Marketing renaissance : how research in emerging markets advances marketing science and practice
Burgess, Steven Michael
;
Steenkamp, Jan-Benedict E. M.
-
2009
Persistent link: https://www.econbiz.de/10003794843
Saved in:
45
The cost center that paid its way
Kirby, Julia
- In:
Making change stick
,
(pp. 101-125)
.
2009
Persistent link: https://www.econbiz.de/10003807753
Saved in:
46
Corporate social responsibility theories : mapping the territory
Garriga, Elisabet
;
Melé Carné, Domènec
-
2009
Persistent link: https://www.econbiz.de/10003919598
Saved in:
47
Marketing as constructive engagement
Shultz, Clifford J.
-
2009
Persistent link: https://www.econbiz.de/10003876038
Saved in:
48
Marketing systems : a core macromarketing concept
Layton, Roger A.
-
2009
Persistent link: https://www.econbiz.de/10003876051
Saved in:
49
The social consequences of marketing : macromarketing and public policy
Nason, Robert W.
-
2009
Persistent link: https://www.econbiz.de/10003876057
Saved in:
50
Normative perspectives for ethical and socially responsible marketing
Laczniak, Gene R.
;
Murphy, Patrick E.
-
2009
Persistent link: https://www.econbiz.de/10003876280
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->