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subject:"Management"
~subject:"Marketingmanagement"
~type_genre:"Bibliographie"
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Management
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Journal of travel and tourism marketing
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USB Cologne (EcoSocSci)
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1
Marketing management : a strategic decision-making approach
Mullins, John W.
;
Walker, Orville C.
-
2013
-
8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009527620
Saved in:
2
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2013
-
13. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10009498963
Saved in:
3
Duct tape marketing : the world's most practical small business marketing guide
Jantsch, John
-
2011
-
rev. and updated ed.
Persistent link: https://www.econbiz.de/10009346552
Saved in:
4
A Preface to marketing management
Peter, Jerome Paul
;
Donnelly, James Howard
-
2011
-
12. ed., Internat. student ed.
Persistent link: https://www.econbiz.de/10004953554
Saved in:
5
Changing the channel : 12 easy ways to make millions for your business
Masterson, Michael
;
Tribby, Maryellen
-
2009
Persistent link: https://www.econbiz.de/10004925915
Saved in:
6
Key marketing metrics : the 50+ metrics every manager needs to know
Farris, Paul W.
(
contributor
)
-
2009
-
New ed., 1. Pearson Education ed.
Persistent link: https://www.econbiz.de/10004927589
Saved in:
7
The entrepreneur's guide to marketing
Everett, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10004928364
Saved in:
8
Marketing management : a strategic decision-making approach
Mullins, John W.
-
2009
-
7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004939117
Saved in:
9
Marketing management : a strategic decision-making approach
Mullins, John W.
-
2008
-
6. ed., internat. stud. ed.
Persistent link: https://www.econbiz.de/10004874580
Saved in:
10
Brand risk : adding risk literacy to brand management
Abrahams, David
-
2008
Persistent link: https://www.econbiz.de/10004900024
Saved in:
11
Marketing for engineers, scientists and technologists
Curtis, Tony
-
2008
Persistent link: https://www.econbiz.de/10004901288
Saved in:
12
Creating market insight : how firms create value from market understanding
Smith, Brian Drew
;
Raspin, Paul G.
-
2008
Persistent link: https://www.econbiz.de/10004907296
Saved in:
13
The development of marketing management : the case of the USA c.1910-1940
Usui, Kazuo
-
2008
Persistent link: https://www.econbiz.de/10004913735
Saved in:
14
The contrarian effect : why it pays (big) to take typical sales advice and do the opposite
Port, Michael
;
Marshall, Elizabeth
-
2008
Persistent link: https://www.econbiz.de/10004914458
Saved in:
15
Prove it before you promote it : how to take the guesswork out of marketing
Cuno, Steve
-
2008
Persistent link: https://www.econbiz.de/10004927156
Saved in:
16
Fusion for profit : how marketing and finance can work together to create value
Jagpal, Sharan
-
2008
Persistent link: https://www.econbiz.de/10004935961
Saved in:
17
Marketing metaphors and metamorphosis
Kitchen, Philip J.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10004918516
Saved in:
18
Safety and security in tourism : recovery marketing after crisis
Scott, Noel
(
contributor
)
- In:
Journal of travel and tourism marketing
Vol. 23, nos. 2/3/4
(
2007
)
Persistent link: https://www.econbiz.de/10004943817
Saved in:
19
Duct tape marketing : the world's most practical small business marketing guide
Jantsch, John
-
2007
-
[Nachdr.]
Persistent link: https://www.econbiz.de/10004878245
Saved in:
20
From entrepreneur to infopreneur : make money with books, e-books, and other information products
Chandler, Stephanie
-
2007
Persistent link: https://www.econbiz.de/10004879794
Saved in:
21
Competitive strategy for media firms : strategic and brand management in changing media markets
Chan-Olmsted, Sylvia M.
-
2006
Persistent link: https://www.econbiz.de/10004474985
Saved in:
22
Marketing knowledge management : managing knowledge in market oriented companies
Troilo, Gabriele
-
2006
Persistent link: https://www.econbiz.de/10004503355
Saved in:
23
Nonprofit marketing : marketing management for charitable and nongovernmental organizations
Knowles, Patricia A.
;
Gomes, Roger
-
2006
Persistent link: https://www.econbiz.de/10004526124
Saved in:
24
Transforming new technologies into cash flow : ceating market-focused strategic paths for business-to-business companies
More, Roger
-
2006
Persistent link: https://www.econbiz.de/10004858497
Saved in:
25
The psychology behind trademark infringement and counterfeiting
Zaichkowsky, Judith Lynne
-
2006
Persistent link: https://www.econbiz.de/10004869013
Saved in:
26
Marketing planning guide
Stevens, Robert E.
(
contributor
)
-
2006
-
3. ed.
Persistent link: https://www.econbiz.de/10004845926
Saved in:
27
Instant referrals
Sugars, Bradley J.
-
2006
Persistent link: https://www.econbiz.de/10004806829
Saved in:
28
Preface to marketing management
Peter, Jerome Paul
-
2006
-
10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004824423
Saved in:
29
The unofficial guide to marketing your small business
Turner, Marcia Layton
-
2006
Persistent link: https://www.econbiz.de/10004893156
Saved in:
30
Strategic marketing management : planning, implementation and control
Wilson, Richard M. S.
-
2005
-
3. ed.
Persistent link: https://www.econbiz.de/10004132566
Saved in:
31
Building a better business : the key to future marketing, management and motivation
Dixon, Patrick
-
2005
Persistent link: https://www.econbiz.de/10004505243
Saved in:
32
Marketing of Olympic sport organisations
Ferrand, Alain
;
Torrigiani, Luiggino
-
2005
Persistent link: https://www.econbiz.de/10004832631
Saved in:
33
Media monoliths : how great media brands thrive and survive
Tungate, Mark
-
2005
Persistent link: https://www.econbiz.de/10004844856
Saved in:
34
Internal relationship management : linking human resources to marketing performance
Hartline, Michael D.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10004814540
Saved in:
35
Viable vision : transforming total sales into net profits
Kendall, Gerald I.
-
2005
Persistent link: https://www.econbiz.de/10004814727
Saved in:
36
The gorillas want bananas : the lean marketing handbook for small expert businesses
Jenkins, Debbie
;
Gregory, Joe
-
2003
Persistent link: https://www.econbiz.de/10004863467
Saved in:
37
Dynamics of marketing in African nations
Nwankwo, Sonny
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10004725163
Saved in:
38
Guerrilla saving : secrets for keeping profits in your home-based business
Levinson, Jay Conrad
;
Tyler, Kathryn
-
2000
Persistent link: https://www.econbiz.de/10004404168
Saved in:
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