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subject:"United States"
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Search: subject_exact:"Marketing costs"
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United States
Distribution costs
172
Vertriebskosten
172
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60
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60
Marketing
24
USA
21
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20
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19
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17
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17
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14
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14
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14
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13
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13
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13
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13
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13
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12
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12
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12
marketing costs
12
Costs
11
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11
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11
Kosten
10
Marketing costs
10
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10
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9
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9
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Burstein, Ariel T.
5
Neves, João César das
4
Rebelo, Sérgio
4
Gupta, Sunil
2
Steenburgh, Thomas J.
2
Amendah, Eklou R.
1
Bergen, Mark
1
Brown, James R.
1
Buell, Victor P.
1
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Marketing mix decisions : new perspectives and practices
4
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1
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1
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1
Journal of managerial issues : JMI
1
Journal of marketing theory and practice
1
Journal of monetary economics
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
21
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1
Impact of financial and nonfinancial constructs on customer lifetime value (CLV) : U.S. retailer's perspective
Amendah, Eklou R.
;
Kohli, Amarpreet
;
Kumthekar, Nihar
; …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
3
,
pp. 202-237
Persistent link: https://www.econbiz.de/10014320680
Saved in:
2
Upside cost stickiness and its determinants
Jin, Byunghoon
- In:
Journal of managerial issues : JMI
33
(
2021
)
4
,
pp. 331-349
Persistent link: https://www.econbiz.de/10012792355
Saved in:
3
Allocating marketing resources
Gupta, Sunil
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003722769
Saved in:
4
How low has the farm share of retail food prices really fallen?
Stewart, Hayden
-
2006
Persistent link: https://www.econbiz.de/10003745390
Saved in:
5
Mode selection for automotive distribution with quantity discounts
Jin, Mingzhou
;
Eksioglu, Sandra D.
;
Eksioglu, Burak
; …
- In:
Networks and spatial economics : a journal of …
10
(
2010
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003970221
Saved in:
6
The effects of transacation-specific investments in marketing channels: the moderating role of relational norms
Brown, James R.
;
Crosno, Jody L.
;
Dev, Chekitan S.
- In:
Journal of marketing theory and practice
17
(
2009
)
4
,
pp. 317-333
Persistent link: https://www.econbiz.de/10003897723
Saved in:
7
Heterogeneous learning and the targeting of marketing communication for new products
Narayanan, Sridhar
;
Manchanda, Puneet
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 424-441
Persistent link: https://www.econbiz.de/10003868023
Saved in:
8
Distribution costs and real exchange rate dynamics during exchange-rate-based-stabilizations
Burstein, Ariel T.
;
Neves, João César das
;
Rebelo, Sérgio
-
2000
Persistent link: https://www.econbiz.de/10001507808
Saved in:
9
Allocating marketing resources
Gupta, Sunil
;
Steenburgh, Thomas J.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 3-37)
.
2008
Persistent link: https://www.econbiz.de/10003769428
Saved in:
10
Practical measurement of advertising impact : the IBM experience
Powers, Todd M.
;
Menon, Anil
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 77-109)
.
2008
Persistent link: https://www.econbiz.de/10003769434
Saved in:
11
Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 113-153)
.
2008
Persistent link: https://www.econbiz.de/10003769437
Saved in:
12
Strategic allocation of marketing resources : methods and insights
Shankar, Venkatesh
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 154-183)
.
2008
Persistent link: https://www.econbiz.de/10003769451
Saved in:
13
Marketing mix decisions : new perspectives and practices
Kerin, Roger A.
(
contributor
);
O'Regan, Rob
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10013541468
Saved in:
14
The future benefits in selling, general and administrative expenses
Kovacs, Eugene Joseph
-
2004
Persistent link: https://www.econbiz.de/10003778029
Saved in:
15
Distribution costs and real exchange rate dynamics during exchange-rate-based stabilizations
Burstein, Ariel T.
;
Neves, João César das
;
Rebelo, Sérgio
- In:
Journal of monetary economics
50
(
2003
)
6
,
pp. 1189-1214
Persistent link: https://www.econbiz.de/10001799298
Saved in:
16
Essays on real exchange rate dynamics and on the monetary transmission mechanism
Burstein, Ariel T.
-
2002
Persistent link: https://www.econbiz.de/10003779125
Saved in:
17
US fresh fruit and vegetable marketing : emerging trade practices, trends, and issues
Calvin, Linda
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001552642
Saved in:
18
Distribution costs and real exchange rate dynamics during exchange rate-based stabilization
Burstein, Ariel T.
-
2001
Persistent link: https://www.econbiz.de/10013423566
Saved in:
19
Distribution costs and real exchange rate dynamics during exchange-rate-based-stabilizations
Burstein, Ariel T.
;
Neves, João César das
;
Rebelo, Sérgio
-
2000
Persistent link: https://www.econbiz.de/10001481006
Saved in:
20
The magnitude of menu costs : direct evidence from large US supermarket chains
Levy, Daniel C.
;
Bergen, Mark
;
Dutta, Shantanu
; …
- In:
The quarterly journal of economics
112
(
1997
)
3
,
pp. 791-825
Persistent link: https://www.econbiz.de/10001225237
Saved in:
21
Handbook of modern marketing
Buell, Victor P.
(
ed.
)
-
1986
-
2. ed.
Persistent link: https://www.econbiz.de/10013467236
Saved in:
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