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Market research
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The marketing review
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Journal of business research : JBR
90
Qualitative market research : an international journal
73
SpringerLink / Bücher
65
Journal of the Academy of Marketing Science
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Jahrbuch der Absatz- und Verbrauchsforschung
54
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Gabler Edition Wissenschaft
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing letters : a journal of research in marketing
45
Journal of marketing management : MM
42
Marketing : ZFP ; journal of research and management
39
Europäische Hochschulschriften / 5
38
International journal of market research
38
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
International journal of forecasting
27
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of advertising research
25
Springer eBook Collection / Business and Economics
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Organisation und praktische Anwendung
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Lehrbuch
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
The handbook of marketing research : uses, misuses, and future advances
19
Verfahren, Datenauswertung, Ergebnisdarstellung
18
European journal of marketing : EJM
17
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1
A paradigmatic and methodological examination of market orientation research
Shaikh, Ateeque
;
Modi, Pratik
;
Yadav, Vanita
;
Kumar, …
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 371-400
Persistent link: https://www.econbiz.de/10012116408
Saved in:
2
Customer research : time for second thoughts
Sarstedt, Marko
;
Schütz, Tobias
- In:
The marketing review
18
(
2018
)
1
,
pp. 97-111
Persistent link: https://www.econbiz.de/10011892860
Saved in:
3
The state of art of resource-based theory in marketing research
Della Corte, Valentina
;
D'Andrea, Chiara
;
Del Gaudio, …
- In:
The marketing review
17
(
2017
)
3
,
pp. 283-306
Persistent link: https://www.econbiz.de/10011853806
Saved in:
4
Consumer research in Europe since the formation of the EU
Herjanto, Halimin
;
Gaur, Sanjaya Singh
- In:
The marketing review
17
(
2017
)
2
,
pp. 163-177
Persistent link: https://www.econbiz.de/10011820677
Saved in:
5
A conceptual framework for structuring internet-based marketing survey research
Wiley, James B.
;
Albaum, Gerald S.
- In:
The marketing review
16
(
2016
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10011597672
Saved in:
6
The gasoline industry : a review for marketing research
Lin, Yuanfang
;
Seetharaman, Seethu
- In:
The marketing review
13
(
2013
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10010247036
Saved in:
7
Theories of markets : insights from marketing and the sociology of markets
Diaz Ruiz, Carlos A.
- In:
The marketing review
12
(
2012
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10009549380
Saved in:
8
Co-design between consumers and companies : roles, created-exchanged value and reward systems
Cavallone, Mauro
;
Cassia, Fabio
- In:
The marketing review
12
(
2012
)
2
,
pp. 199-218
Persistent link: https://www.econbiz.de/10009657288
Saved in:
9
"Feeling bodies" in marketing : aesthetics, emotions and gender
Stevens, Lorna
- In:
The marketing review
12
(
2012
)
2
,
pp. 141-159
Persistent link: https://www.econbiz.de/10009657293
Saved in:
10
Brand salience not brand science : a brand narrative approach to sustaining brand longevity
Smith, Terry
- In:
The marketing review
11
(
2011
)
1
,
pp. 25-40
Persistent link: https://www.econbiz.de/10009233548
Saved in:
11
How to measure brand image : reasoned review
Cian, Luca
- In:
The marketing review
11
(
2011
)
2
,
pp. 165-187
Persistent link: https://www.econbiz.de/10009356734
Saved in:
12
"Hanging around with people" : ethnography in marketing research and intelligence gathering
Boddy, Clive R.
- In:
The marketing review
11
(
2011
)
2
,
pp. 151-163
Persistent link: https://www.econbiz.de/10009356735
Saved in:
13
The dark side of CRM
Bang, Nguyen
- In:
The marketing review
11
(
2011
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10009356736
Saved in:
14
Graphology : a tool for marketing?
Bradley, Nigel
- In:
The marketing review
11
(
2011
)
2
,
pp. 103-115
Persistent link: https://www.econbiz.de/10009356739
Saved in:
15
Methods for detecting non-linear effects in latent variable structural equation models : an exhibition of the two-stage least squares method
Vlachos, Pavlos A.
- In:
The marketing review
10
(
2010
)
2
,
pp. 135-145
Persistent link: https://www.econbiz.de/10003980723
Saved in:
16
Crafting a research proposal
Heath, M. Teresa Pereira
;
Tynan, Caroline
- In:
The marketing review
10
(
2010
)
2
,
pp. 147-168
Persistent link: https://www.econbiz.de/10003980724
Saved in:
17
Influence of product life cycle stage on consideration set size : the case of "think products"
Kikuchi, Fumiaki
- In:
The marketing review
10
(
2010
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10003963402
Saved in:
18
The Lincoln Magna Carta: marketing a document that changed the world
Ardley, Barry C.
;
Ardley, Michaela K.
- In:
The marketing review
10
(
2010
)
3
,
pp. 287-302
Persistent link: https://www.econbiz.de/10008651148
Saved in:
19
Consumer choice: between explicit and implicit reference points
Tarnanidis, Theodoros K.
;
Owusu-Frimpong, Nana
; …
- In:
The marketing review
10
(
2010
)
3
,
pp. 269-286
Persistent link: https://www.econbiz.de/10008651149
Saved in:
20
Integrating relationship quality and consumer-brand identification in building brand relationships : proposition of a conceptual model
Dimitriadis, Sergios
;
Papista, Erifili
- In:
The marketing review
10
(
2010
)
4
,
pp. 385-401
Persistent link: https://www.econbiz.de/10008760552
Saved in:
21
The ZMET method : using projective technique to understand consumer home choice
Khoo-Lattimore, Catheryn
;
Thyne, Maree
;
Robertson, Kirsten
- In:
The marketing review
9
(
2009
)
2
,
pp. 139-154
Persistent link: https://www.econbiz.de/10003849715
Saved in:
22
A century of marketing
Egan, John
- In:
The marketing review
8
(
2008
)
1
,
pp. 3-23
Persistent link: https://www.econbiz.de/10003674764
Saved in:
23
Are marketing's metaphors good for it?
Brown, Stephen
- In:
The marketing review
8
(
2008
)
3
,
pp. 209-221
Persistent link: https://www.econbiz.de/10003760725
Saved in:
24
A journey into the unknown : taking the fear out of structural equation modeling with AMOS for the first-time user
Gallagher, Damian
;
Ting, Lucy
;
Palmer, Adrian
- In:
The marketing review
8
(
2008
)
3
,
pp. 255-275
Persistent link: https://www.econbiz.de/10003760740
Saved in:
25
The existential consumption paradox : an exploration of meaning in marketing
Smith, Terry
- In:
The marketing review
7
(
2007
)
4
,
pp. 325-341
Persistent link: https://www.econbiz.de/10003621497
Saved in:
26
To have is to be? : a critique of self-creation through consumption
Saren, Michael
- In:
The marketing review
7
(
2007
)
4
,
pp. 343-354
Persistent link: https://www.econbiz.de/10003621503
Saved in:
27
Consumers' technology adoption behaviour : an alternative model
Chen, Chien-Hung
;
Sullivan Mort, Gillian
- In:
The marketing review
7
(
2007
)
4
,
pp. 355-368
Persistent link: https://www.econbiz.de/10003621571
Saved in:
28
Relational competence, internal market orientation and employee performance
Carter, Leanne
;
Gray, David
- In:
The marketing review
7
(
2007
)
4
,
pp. 385-400
Persistent link: https://www.econbiz.de/10003621586
Saved in:
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