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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"International marketing review"
~subject:"Emerging economies"
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Search: subject_exact:"Marketing strategy"
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Marketing management
106
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Management science : journal of the Institute for Operations Research and the Management Sciences
International marketing review
Journal of strategic marketing
12
Journal of business research : JBR
10
Springer eBook Collection
7
International journal of emerging markets
6
Palgrave Studies of Marketing in Emerging Economies
6
International business review : the official journal of the European International Business Academy
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Journal of international marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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New world marketing
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Organizations and markets in emerging economies
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Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
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European journal of operational research : EJOR
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Innovations in services marketing and management : strategies for emerging economies
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International marketing in the fast changing world
2
Journal of business strategy
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Journal of fashion marketing and management
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Journal of the Academy of Marketing Science
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
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Marketing communication : new approaches, technologies, and styles
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Marketing theory
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Palgrave Studies of Public Sector Management in Africa
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Acta Universitatis Danubius / Oeconomica
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Composite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemic
Khan, Huda
- In:
International marketing review
40
(
2023
)
5
,
pp. 1035-1053
Persistent link: https://www.econbiz.de/10014470106
Saved in:
2
Enhancing international marketing capability and export performance of emerging market SMEs in crises : strategic flexibility and digital technologies
Zahoor, Nadia
;
Lew, Yong Kyu
- In:
International marketing review
40
(
2023
)
5
,
pp. 1158-1187
Persistent link: https://www.econbiz.de/10014470114
Saved in:
3
The influence of relational capability and marketing capabilities on the export performance of emerging market firms
Pham, Thi Song Hanh
;
Monkhouse, Lien Le
;
Barnes, Bradley R.
- In:
International marketing review
34
(
2017
)
5
,
pp. 606-628
Persistent link: https://www.econbiz.de/10011730785
Saved in:
4
Exploring the gap between policy and practice in private branding strategy management in an emerging market
Herstein, Ram
;
Drori, Netanel
;
Berger, Ron
;
Barnes, …
- In:
International marketing review
34
(
2017
)
4
,
pp. 559-578
Persistent link: https://www.econbiz.de/10011760570
Saved in:
5
Standardization versus adaptation of global marketing strategies in emerging market cross-border acquisitions
Rao-Nicholson, Rekha
;
Khan, Zaheer
- In:
International marketing review
34
(
2017
)
1
,
pp. 138-158
Persistent link: https://www.econbiz.de/10011673783
Saved in:
6
Exporters moving toward emerging markets : a resource-based approach
Bortoluzzi, Guido
;
Chiarvesio, Maria
;
Di Maria, Eleonora
; …
- In:
International marketing review
31
(
2014
)
5
,
pp. 506-525
Persistent link: https://www.econbiz.de/10010415263
Saved in:
7
Marketing strategies of MNCs from emerging markets
Mellahi, Kamel
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003987948
Saved in:
8
Marketing strategies of MNCs from emerging markets ; [I]
Mellahi, Kamel
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003987962
Saved in:
9
Marketing strategies of MNCs from emerging markets ; Pt. 2
Mellahi, Kamel
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003987964
Saved in:
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