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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Consumer behaviour"
~subject:"Preismanagement"
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Search: subject_exact:"Marketing strategy"
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Consumer behaviour
Preismanagement
Marketing management
60
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60
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22
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22
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9
Pricing strategy
9
Competitive strategy
8
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8
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7
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
75
Journal of retailing and consumer services
46
Journal of marketing communications
34
The journal of product & brand management
26
Journal of marketing
25
European journal of marketing : EJM
23
Asia Pacific journal of marketing and logistics
22
Journal of marketing management : MM
22
SpringerLink / Bücher
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22
Journal of retailing
20
Journal of Islamic marketing : JIMA
19
Journal of the Academy of Marketing Science
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Psychology & marketing
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The journal of consumer marketing
18
Business horizons
16
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of strategic marketing
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
International journal of advertising : the review of marketing communications
13
International journal of internet marketing and advertising : IJIMA
13
International journal of retail & distribution management
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Marketing intelligence & planning
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Springer eBook Collection
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The journal of business & industrial marketing
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Marketing : ZFP ; journal of research and management
12
International journal of wine business research : IJWBR
11
International review on public and non-profit marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing research : JMR
11
Journal of marketing theory and practice
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Marketing letters : a journal of research in marketing
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The marketing review
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Cogent business & management
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ECONIS (ZBW)
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1
Do coupons expand or cannibalize revenue : evidence from an e-market
Reimers, Imke
;
Xie, Claire
- In:
Management science : journal of the Institute for …
65
(
2019
)
1
,
pp. 286-300
Persistent link: https://www.econbiz.de/10011991408
Saved in:
2
Behavior-based advertising
Shen, Qiaowei
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
Saved in:
3
Optimal marketing strategies for the acquisition and retention of service subscribers
Ben Rhouma, Tarek
;
Zaccour, Georges
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2609-2627
Persistent link: https://www.econbiz.de/10011878982
Saved in:
4
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
5
Measuring multichannel advertising response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
Saved in:
6
The role of brand image and product characteristics on firms' entry and OEM decisions
Caldieraro, Fabio
- In:
Management science : journal of the Institute for …
62
(
2016
)
11
,
pp. 3327-3350
Persistent link: https://www.econbiz.de/10011617130
Saved in:
7
How does adoption of the outlet channel impact customers' spending in the retail stores : conflict or synergy?
Soysal, Gonca
;
Krishnamurthi, Lakshman
- In:
Management science : journal of the Institute for …
62
(
2016
)
9
,
pp. 2692-2704
Persistent link: https://www.econbiz.de/10011577191
Saved in:
8
How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha
;
Thomadsen, Raphael
- In:
Management science : journal of the Institute for …
62
(
2016
)
2
,
pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
Saved in:
9
Pay what you want as a marketing strategy in monopolistic and competitive markets
Schmidt, Klaus M.
;
Spann, Martin
;
Zeithammer, Robert
- In:
Management science : journal of the Institute for …
61
(
2015
)
6
,
pp. 1217-1236
Persistent link: https://www.econbiz.de/10011293398
Saved in:
10
The strategic value of high-cost customers
Subramanian, Upender
;
Raju, Jagmohan Singh
;
Zhang, Z. John
- In:
Management science : journal of the Institute for …
60
(
2014
)
2
,
pp. 494-507
Persistent link: https://www.econbiz.de/10010258777
Saved in:
11
Advance selling when consumers regret
Nasiry, Javad
;
Popescu, Ioana
- In:
Management science : journal of the Institute for …
58
(
2012
)
6
,
pp. 1160-1177
Persistent link: https://www.econbiz.de/10009563500
Saved in:
12
Special issue on marketing within the enterprise and beyond
Chintagunta, Pradeep K.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009373356
Saved in:
13
Introduction to the special issue on marketing within the enterprise and beyond
Chintagunta, Praddep K.
;
Desai, Preyas S.
- In:
Management science : journal of the Institute for …
57
(
2011
)
9
,
pp. 1511
Persistent link: https://www.econbiz.de/10009313063
Saved in:
14
Obtaining strategic advantage from being imitated : when can encouraging "clones" pay?
Conner, Kathleen R.
- In:
Management science : journal of the Institute for …
41
(
1995
)
2
,
pp. 209-225
Persistent link: https://www.econbiz.de/10001179366
Saved in:
15
Integrating distribution strategy and tactics : a model and an application
Rangan, V. Kasturi
- In:
Management science : journal of the Institute for …
37
(
1991
)
11
,
pp. 1377-1389
Persistent link: https://www.econbiz.de/10001115796
Saved in:
16
Competitive dealing strategy and deal value escalation
Fraser, Cynthia
- In:
Management science : journal of the Institute for …
34
(
1988
)
11
,
pp. 1315-1323
Persistent link: https://www.econbiz.de/10001060038
Saved in:
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