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~type_genre:"Conference paper"
~type_genre:"Aufsatz im Buch"
~subject:"Social web"
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All users are equal, but some users are more equal than others : exploring the psychology of users that follow social media influencers
Murteira, Carla Sofia Ribeiro
;
Antunes, Ana Cristina
- In:
Using influencer marketing as a digital business strategy
,
(pp. 89-111)
.
2024
Persistent link: https://www.econbiz.de/10014462330
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2
Case 15: OREO X BLACKPINK : from black-white to BLACKPINK
Lim, Yee Wen
;
French, Juliana Angeline
;
Shafiullah Anis
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 205-217)
.
2024
Persistent link: https://www.econbiz.de/10014528181
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3
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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4
Sustainable marketing communication via social media : searching for a balance in corporate and consumer dialogue
Murtarelli, Grazia
;
Šimunović, Denis
;
Colleoni, Elanor
; …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 144-159)
.
2023
Persistent link: https://www.econbiz.de/10014414201
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5
The process of selecting influencers for marketing purposes in an organisation
Huttula, Tia
;
Karjaluoto, Heikki
- In:
Industry 5.0 : Creative and Innovative Organizations
,
(pp. 27-53)
.
2023
Persistent link: https://www.econbiz.de/10014317822
Saved in:
6
Online reputation management in tourism : emerging themes, theories, problems, and solutions
Rialti, Riccardo
;
Kvítková, Zuzana
;
Makovník, Tomáš
- In:
Online reputation management in destination and …
,
(pp. 3-25)
.
2023
Persistent link: https://www.econbiz.de/10014284874
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7
Reviews on the internet marketing communication of the SPA tourism enterprises in Slovakia
Marčeková, Radka
;
Šebová, L’ubica
;
Malachovský, …
- In:
Online reputation management in destination and …
,
(pp. 175-194)
.
2023
Persistent link: https://www.econbiz.de/10014287195
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8
Optimising social media and marketing communication strategies for voter education : a way forward for Independent National Electoral Commission (INEC) in Nigeria
Ogbu, Silk Ugwu
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 155-184)
.
2023
Persistent link: https://www.econbiz.de/10014289800
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9
Marketing communication and social media marketing in the social media era
Kurtuldu, Günay
-
2023
Persistent link: https://www.econbiz.de/10014517858
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10
Influencer marketing : a bibliometric analysis of 10 years of Scopus-indexed research
Boateng, Sheena Lovia
- In:
Digital innovations, business and society in Africa : …
,
(pp. 139-164)
.
2022
Persistent link: https://www.econbiz.de/10012821141
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11
Leveraging social media to create socially responsible consumers
Rishi, Bikramjit
;
Kuthuru, Neha Reddy
- In:
Social and sustainability marketing : a casebook for …
,
(pp. 415-432)
.
2022
Persistent link: https://www.econbiz.de/10013463419
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12
Influence of micro-celebrities on the formulation of social media marketing strategies
Mole, Benjamin
;
Cook, Paul
;
Crabtree, Ruth M.
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 125-143)
.
2022
Persistent link: https://www.econbiz.de/10014311252
Saved in:
13
Examining Facebook marketing practice : the case of New Zealand provincial rugby
Cole, Jason
;
Martin, Andrew J.
;
Thompson, Ashleigh-Jane
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 144-162)
.
2022
Persistent link: https://www.econbiz.de/10014311254
Saved in:
14
The rise of virtual representation of fashion in marketing practices : how it can encourage sustainable luxury fashion consumption
Zhou, Shuang
;
Baek, Eunsoo
;
Jang, Juyeun
- In:
Sustainable Luxury : An International Perspective
,
(pp. 217-292)
.
2022
Persistent link: https://www.econbiz.de/10013362686
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15
Sport marketing and social media strategies : a literature review and research agenda
Zeren, Deniz
;
Erkan, Ismail
;
Acikgoz, Fulya
- In:
Sport marketing in a global environment : strategic …
,
(pp. 126-141)
.
2022
Persistent link: https://www.econbiz.de/10013475265
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16
Blurring the lines : how social media managers transform business communication
Nowak, Rosemarie
;
Rudeloff, Christian
;
Pakura, Stefanie
- In:
Conference proceedings Trends in Business Communication 2020
,
(pp. 129-148)
.
2021
Persistent link: https://www.econbiz.de/10012662511
Saved in:
17
Combating COVID-19 with digital marketing : strategies for the marketer
Chopra, Meenu
;
Saini, Neha
- In:
Globalization, deglobalization, and new paradigms in …
,
(pp. 213-231)
.
2021
Persistent link: https://www.econbiz.de/10012668172
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18
Social media marketing as new marketing tool
Trivedi, Sonal
;
Malik, Reena
- In:
Big data analytics for improved accuracy, efficiency, …
,
(pp. 207-226)
.
2021
Persistent link: https://www.econbiz.de/10012631303
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19
Digital marketing in times of COVID-19 : an analysis of the communication strategies of Spanish SMEs through the web and social media
García-Santiago, Lola
- In:
Innovative perspectives on corporate communication in …
,
(pp. 98-121)
.
2021
Persistent link: https://www.econbiz.de/10012543115
Saved in:
20
Strategic dialogic communication through digital media during COVID-19 crisis
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012490999
Saved in:
21
The use of digital media for marketing, CSR communication and stakeholder engagement
Troise, Ciro
;
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 161-174)
.
2021
Persistent link: https://www.econbiz.de/10012491565
Saved in:
22
Online brand communities, customer participation and loyalty in the luxury fashion industry : strategic insights
Ozuem, Wilson
;
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 107-129)
.
2021
Persistent link: https://www.econbiz.de/10012607354
Saved in:
23
Social media strategy
Stephen, Andrew T.
- In:
The Routledge companion to strategic marketing
,
(pp. 352-363)
.
2021
Persistent link: https://www.econbiz.de/10012498771
Saved in:
24
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
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25
Social media in marketing communications : a synthesis of successful strategies for the digital generation
Adeola, Ogechi
;
Hinson, Robert
;
Evans, Olaniyi
- In:
Digital transformation in business and society : theory …
,
(pp. 61-81)
.
2020
Persistent link: https://www.econbiz.de/10012116394
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26
The possibilities of using influencer marketing in Croatian tourism
Nujić, Lidija
-
2020
Persistent link: https://www.econbiz.de/10012601619
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27
Social media marketing communication and social media business performance : do firm age, social media business experience, and presence of physical store matter?
Charoensukmongkol, Peerayuth
;
Tarsakoo, Penpattra
- In:
Proceedings of the IWEMB 2019 : Third International …
,
(pp. 93-121)
.
2020
Persistent link: https://www.econbiz.de/10012521542
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28
Virtual influencers in digital marketing : innovative trend or passing fad?
Moustakas, Evangelos
;
Ranganathan, Chandrasekaran
; …
- In:
Emerging human and techno-human business management …
,
(pp. 189-206)
.
2020
Persistent link: https://www.econbiz.de/10012522240
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29
Social media marketing : tools and techniques
Prasad, Priyanka
;
Saigal, Pooja
- In:
Application of gaming in new media marketing
,
(pp. 202-214)
.
2019
Persistent link: https://www.econbiz.de/10011914193
Saved in:
30
Social media strategy within organizational communication : major open issues and challenges
Di Virgilio, Francesca
;
Valderrama Santomé, Mónica
; …
- In:
Human resource management and digitalization
,
(pp. 207-227)
.
2019
Persistent link: https://www.econbiz.de/10011955441
Saved in:
31
Calculation of facebook marketing effectiveness in terms of ROI
Semerádová, Tereza
;
Weinlich, Petr
- In:
Leveraging computer-mediated marketing environments
,
(pp. 286-310)
.
2019
Persistent link: https://www.econbiz.de/10011971361
Saved in:
32
A research on talents training mode of social media marketing communication
Yi, Munong
;
Mu, Lin
;
Kang, Changle
-
2018
Persistent link: https://www.econbiz.de/10011809603
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33
Developing marketing strategy on social networks
Milović, Boris
- In:
Global observations of the influence of culture on …
,
(pp. 66-82)
.
2018
Persistent link: https://www.econbiz.de/10011718864
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34
With a little help from my friends : the Irish radio industry's strategic : dappropriation of Facebook for commercial growth
McMahon, Daithi
- In:
Analyzing the strategic role of social networking in …
,
(pp. 157-171)
.
2017
Persistent link: https://www.econbiz.de/10011531088
Saved in:
35
Desperately seeking customer engagement : the five-sources model of brand value on social media
Piven, Inna P.
;
Breazeale, Michael
- In:
Analyzing the strategic role of social networking in …
,
(pp. 283-313)
.
2017
Persistent link: https://www.econbiz.de/10011531130
Saved in:
36
The emergence of social media as a contemporary marketing practice
Solomon, T.
;
Peter, R.
- In:
Analyzing the strategic role of social networking in …
,
(pp. 314-333)
.
2017
Persistent link: https://www.econbiz.de/10011531135
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37
Utilizing data from social media to inform business decisions : the case for Facebook
Neagoie, Daniel S.
;
Smith, Thomas M.
;
Fotea, Ioan S.
- In:
Business ethics and leadership from an Eastern …
,
(pp. 95-105)
.
2017
Persistent link: https://www.econbiz.de/10011615677
Saved in:
38
Digital and Social Media Marketing strategy
Stoychev, Ivan
- In:
Digital and social media marketing : a results-driven …
,
(pp. 94-112)
.
2017
Persistent link: https://www.econbiz.de/10011582686
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39
Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude
Veirman, Marijke de
;
Cauberghe, Veroline
;
Hudders, Liselot
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 798-828
Persistent link: https://www.econbiz.de/10011799729
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40
Systematic analysis of the current academic research on social media marketing
Klepek, Martin
- In:
Scientific Annals of Economics and Business
64
(
2017
),
pp. 15-27
Persistent link: https://www.econbiz.de/10011866194
Saved in:
41
Harnessing the potential of virtual communities : a strategic approach
Pandey, Dharmendra
- In:
E-retailing challenges and opportunities in the global …
,
(pp. 133-144)
.
2016
Persistent link: https://www.econbiz.de/10011506259
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42
Integrated marketing communication and social media : "coordinated management of meaning" and entrepreneurship
Vinhateiro, Cassandra
;
Cronen, Vernon E.
- In:
Integrated marketing communication : creating spaces …
,
(pp. 87-110)
.
2016
Persistent link: https://www.econbiz.de/10011558309
Saved in:
43
Are customers having e-conversations about your wine? : the importance of online discussion forums as electronic word of mouth for wine marketers
Dean, David L.
;
Forbes, Sharon L.
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 115-132)
.
2016
Persistent link: https://www.econbiz.de/10011558850
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44
User-generated-content : concept, typology, and marketing outcomes
Martí-Parreño, José
;
Scribner, Lisa L.
;
Ruiz Mafe, Carla
- In:
Engaging consumers through branded entertainment and …
,
(pp. 221-241)
.
2015
Persistent link: https://www.econbiz.de/10011389620
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45
Community Marketing in Ärztenetzwerken
Stegmayer, Christine
;
Bliestle, Sebastian
- In:
Pharmamarketing : ein Leitfaden für die tägliche Praxis
,
(pp. 301-315)
.
2015
Persistent link: https://www.econbiz.de/10011305626
Saved in:
46
Social Media im Grünstrom-Marketing
Eichsteller, Harald
;
Godefroid, Patrick
- In:
Marketing Erneuerbarer Energien : Grundlagen, …
,
(pp. 241-257)
.
2015
Persistent link: https://www.econbiz.de/10011341661
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47
Konzeptionelle Überlegungen zur Vermarktung von Erneuerbaren Energien
Friege, Christian
;
Herbes, Carsten
- In:
Marketing Erneuerbarer Energien : Grundlagen, …
,
(pp. 3-28)
.
2015
Persistent link: https://www.econbiz.de/10011341681
Saved in:
48
Sports marketing and social media
Mohammadkazemi, Reza
- In:
Handbook of research on integrating social media into …
,
(pp. 340-358)
.
2015
Persistent link: https://www.econbiz.de/10011294559
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Social networking sites and marketing strategies
Wu, Ying
;
Stewart, Malcolm
;
Liu, Rebecca
- In:
Handbook of research on integrating social media into …
,
(pp. 207-239)
.
2015
Persistent link: https://www.econbiz.de/10011294589
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Social media and higher education : direct and indirect marketing
Cohen, Ivan K.
;
Salaber, Julie
- In:
Handbook of research on integrating social media into …
,
(pp. 167-186)
.
2015
Persistent link: https://www.econbiz.de/10011294597
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