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International journal of technology marketing : IJTMkt
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
Journal of business research : JBR
319
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Lehrbuch
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Business horizons
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Asia Pacific journal of marketing and logistics
46
Journal of global marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of advertising research
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Marketing : ZFP ; journal of research and management
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of marketing research : JMR
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International marketing review
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The journal of product & brand management
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Harvard-Business-Manager : das Wissen der Besten
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Marketing letters : a journal of research in marketing
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Psychology & marketing
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AMS review : official publication of the Academy of Marketing Science
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1
Advertising agency selection, customer retention and satisfaction factors : an exploratory research in the Greek advertising market
Katsonis, Nikolaos
;
Tsekouropoulos, Georgios
; …
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10012140190
Saved in:
2
Effective use of technology in companies' marketing dynamics
Papaioannou, Eugenia
(
ed.
);
Pyatt, Alison
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012140211
Saved in:
3
Technology-based marketing strategies through the consumer lens : how might perceptions of ethicality and effectiveness interrelate?
Brooksbank, Roger
;
Fullerton, Sam
;
Miller, Steven
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
3/4
,
pp. 428-451
Persistent link: https://www.econbiz.de/10012209497
Saved in:
4
Advertising message strategy analysis for award-winning digital ads
Yfantidou, Ioanna
;
Riskos, Kyriakos
;
Tsourvakas, George
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011862031
Saved in:
5
Communicating and developing relationships through Facebook : the case of Greek organisations
Kotzaivazoglou, Iordanis
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 375-388
Persistent link: https://www.econbiz.de/10011862037
Saved in:
6
Trial-and-error marketing : the role of the customer in tech start-ups
Eggers, Fabian
;
Brown McCabe, Deborah
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
2
,
pp. 149-164
Persistent link: https://www.econbiz.de/10011542599
Saved in:
7
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
8
How to bring innovation into a conservative market?
Sedysheva, Maritana
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10011478620
Saved in:
9
Revisiting the Marketing Strategy and Tactics of Technology Innovative Solutions
2016
Persistent link: https://www.econbiz.de/10011478662
Saved in:
10
Intention : customer perceived market orientation and perceived environmental sustainability information
Millson, Murray R.
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
3
,
pp. 248-265
Persistent link: https://www.econbiz.de/10011478336
Saved in:
11
Combining qualitative design-based methods and quantitative consumer research methods to improve customer experience in small service businesses : an example from the health club i...
Veen, Gerrita van der
;
Lugt, Remko van der
;
Lille, …
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011478341
Saved in:
12
Special issue: innovation and new marketing channels
Melanthiou, Yioula
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011478563
Saved in:
13
Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
Saved in:
14
Marketing information technology to the bottom of the pyramid market case study : the Aakash tablet
Sharma, Poonam
;
Engle, Marcy
;
Coburn, Victor
;
Smith, Anthony
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
4
,
pp. 386-394
Persistent link: https://www.econbiz.de/10010201181
Saved in:
15
Distinctive dynamic capabilities for new business creation : sensing, seizing, scaling and separating
Roseno, Axel
;
Enkel, Ellen
;
Mezger, Florian
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
2
,
pp. 197-234
Persistent link: https://www.econbiz.de/10009759275
Saved in:
16
Building up a firm's commercialisation competence : from product concept to the first reference
Aarikka-Stenroos, Leena
;
Lehtimäki, Tuula
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
2
,
pp. 177-196
Persistent link: https://www.econbiz.de/10009759276
Saved in:
17
Independent inventors and inbound open innovation : using a resource-based approach to create a tool for screening inventor approaches in order to facilitate technology in-licensin...
Smeilus, Gavin
;
Harris, Robert J.
;
Pollard, Andrew
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
2
,
pp. 102-126
Persistent link: https://www.econbiz.de/10009759285
Saved in:
18
Special issue: Action for innovation : marketing inventions with success
Brem, Alexander
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009759287
Saved in:
19
A study of software product sampling
Tu, Yanbin
;
Lu, Min
;
Tung, Y. Alex
- In:
International journal of technology marketing : IJTMkt
7
(
2012
)
3
,
pp. 306-323
Persistent link: https://www.econbiz.de/10009576389
Saved in:
20
Special issue on strategic practices and cases adopted for technology marketing
Sardana, G. D.
(
contributor
)
- In:
International journal of technology marketing : IJTMkt
7
(
2012
)
3
,
pp. 225-286
Persistent link: https://www.econbiz.de/10009576443
Saved in:
21
Identifikation und praktische Nutzung von Mustern des Aufwärtskonsums
Löffler, Michael
;
Decker, Reinhold
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
64
(
2012
)
7
,
pp. 722-746
Persistent link: https://www.econbiz.de/10009664709
Saved in:
22
Editorial : considering marketing of technology solutions from a dual perspective
Brem, Alexander
;
Viardot, Eric
- In:
International journal of technology marketing : IJTMkt
7
(
2012
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009545455
Saved in:
23
The involvement process through social media in 2010 UK election : is it a real Facebook based participation?
Artusi, Marco
;
Maurizzi, Andrea
- In:
International journal of technology marketing : IJTMkt
6
(
2011/12
)
4
,
pp. 305-315
Persistent link: https://www.econbiz.de/10009546064
Saved in:
24
Overcoming the pitfalls in external technology commercialisation : a managerial guide
Kutvonen, Antero
;
Savitskaya, Irina
- In:
International journal of technology marketing : IJTMkt
7
(
2012
)
2
,
pp. 135-150
Persistent link: https://www.econbiz.de/10009564984
Saved in:
25
Ambidextrie in Abhängigkeit von Führungsverantwortung und Marktwahrnehmung : eine empirische Analyse des individuellen Arbeitsverhaltens in Unternehmen
Weibler, Jürgen
;
Keller, Tobias
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
63
(
2011
)
2
,
pp. 155-188
Persistent link: https://www.econbiz.de/10008909032
Saved in:
26
Reconsidering the role of brainstorming in the marketing of technology-driven innovation
Kuo, David Chien-liang
;
Lin, Chien-chiang
;
Yang, Jui-lin
- In:
International journal of technology marketing : IJTMkt
6
(
2011
)
1
,
pp. 4-16
Persistent link: https://www.econbiz.de/10009373863
Saved in:
27
Case study : Nokia's strategies in Indian mobile handsets markets during 2002 to 2006
Bidyarthi, H. M. Jha
;
Srivastava, Ashish K.
;
Bokad, P. V.
; …
- In:
International journal of technology marketing : IJTMkt
6
(
2011
)
2
,
pp. 178-188
Persistent link: https://www.econbiz.de/10009405894
Saved in:
28
Die Wirkung von operativen Marketing-Mix-Fähigkeiten auf den Unternehmenserfolg : ein 4-Länder-Vergleich
Engelen, Andreas
;
Kemper, Jan
;
Brettel, Malte
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
62
(
2010
)
7
,
pp. 710-743
Persistent link: https://www.econbiz.de/10008696363
Saved in:
29
Marketing of technological knowledge : an empirical analysis of licensing activities of university TLOs in Japan
Yoneyama, Shigemi
;
Senoo, Dai
;
Watanabe, Toshiya
- In:
International journal of technology marketing : IJTMkt
5
(
2010
)
2
,
pp. 127-144
Persistent link: https://www.econbiz.de/10008746095
Saved in:
30
Virtual technology marketing and governance problems : how can firms benefit from dynamic boundaries?
O, In gyu
- In:
International journal of technology marketing : IJTMkt
5
(
2010
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10008746098
Saved in:
31
Using social networks as a promotional tool for higher education institutions
Melanthiou, Yioula
;
Fantis, Sophia
- In:
International journal of technology marketing : IJTMkt
5
(
2010
)
4
,
pp. 303-314
Persistent link: https://www.econbiz.de/10009154590
Saved in:
32
Special issue: Today's consumer : online, mobile and social
Melanthiou, Yioula
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009154592
Saved in:
33
Marketing mixes for digital products : a study of the marketspaces in China
Wang, Y.
;
Wang, K. L.
;
Yao, J. T.
- In:
International journal of technology marketing : IJTMkt
4
(
2009
)
1
,
pp. 15-42
Persistent link: https://www.econbiz.de/10003838025
Saved in:
34
Gestaltung und Erfolgsauswirkungen der Absatzplanung : eine branchenübergreifende empirische Analyse
Homburg, Christian
;
Artz, Martin
;
Wieseke, Jan
; …
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
60
(
2008
)
7
,
pp. 634-670
Persistent link: https://www.econbiz.de/10003774390
Saved in:
35
A study of the diffusion parameters and marketing decision variables for a family of technological innovations
Chanda, Udayan
;
Bardhan, Amit Kumar
- In:
International journal of technology marketing : IJTMkt
3
(
2008
)
4
,
pp. 358-375
Persistent link: https://www.econbiz.de/10003809504
Saved in:
36
Adoption of stationary fuel cells: a focus group study with potential users
Karger, Cornelia R.
;
Bongartz, Richard
- In:
International journal of technology marketing : IJTMkt
3
(
2008
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10003717520
Saved in:
37
Managing the innovative deployment of Information and Communication Technologies (ICTs) for Global Service Organisations
Fellenz, Martin R.
;
Brady, Mairead
- In:
International journal of technology marketing : IJTMkt
3
(
2008
)
1
,
pp. 39-55
Persistent link: https://www.econbiz.de/10003717529
Saved in:
38
Beyond the interoperability of telephony, VoIP and networking: self-realisation marketing contribution to value creation in telecommunications sector
Arruda Filho, Emílio José Montero
;
Cassia, Fabio
; …
- In:
International journal of technology marketing : IJTMkt
3
(
2008
)
1
,
pp. 56-80
Persistent link: https://www.econbiz.de/10003717531
Saved in:
39
Vaporware : a tug of war between market freezing and cannibalisation
Bao, Yongchuan
- In:
International journal of technology marketing : IJTMkt
3
(
2008
)
2
,
pp. 116-136
Persistent link: https://www.econbiz.de/10003739623
Saved in:
40
Do you know Y? Mobile internet and the thumb generation
Lim, Lynn L. K.
;
Chou, Mei Wen
;
Melewar, T. C.
- In:
International journal of technology marketing : IJTMkt
3
(
2008
)
2
,
pp. 137-152
Persistent link: https://www.econbiz.de/10003739628
Saved in:
41
Selling technology to Hong Kong manufactureres : an empirical extension of the technology acceptance model
Au, Alan Kai Ming
;
Yeung, Matthew C. H.
- In:
International journal of technology marketing : IJTMkt
2
(
2007
)
3
,
pp. 201-224
Persistent link: https://www.econbiz.de/10003601990
Saved in:
42
Managing external technology commercialisation : a process perspective
Lichtenthaler, Ulrich
- In:
International journal of technology marketing : IJTMkt
2
(
2007
)
3
,
pp. 225-242
Persistent link: https://www.econbiz.de/10003602002
Saved in:
43
Individual assessment of humanlike consumer robots : an extended TAM with aesthetic response and tolerance
Oyedele, Adesegun
;
Hong, Soonkwan
;
Minor, Michael
- In:
International journal of technology marketing : IJTMkt
2
(
2007
)
3
,
pp. 243-263
Persistent link: https://www.econbiz.de/10003602010
Saved in:
44
A discussion of new business models for 3D printing
Anderson, Phil
;
Sherman, Cherie Ann
- In:
International journal of technology marketing : IJTMkt
2
(
2007
)
3
,
pp. 280-294
Persistent link: https://www.econbiz.de/10003602030
Saved in:
45
Marketing-Strategien für die Musikindustrie im Zeitalter der Digitalisierung
Clement, Michel
;
Schusser, Oliver W.
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
58
(
2006
)
8
,
pp. 1081-1104
Persistent link: https://www.econbiz.de/10003397175
Saved in:
46
Nachfragerbündelungen als Marketinginstrument : eine modellgestützte Analyse
Voeth, Markus
;
Weißbacher, Renate
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
58
(
2006
)
7
,
pp. 864-888
Persistent link: https://www.econbiz.de/10003386972
Saved in:
47
Wann neue Produkte vorankündigen?
Büschken, Joachim
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
55
(
2003
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10001735762
Saved in:
48
Standardisierungsstrategien: eine erweiterte Betrachtung des Wettbewerbs auf Netzeffektmärkten
Borowicz, Frank
;
Scherm, Ewald
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
53
(
2001
)
4
,
pp. 391-416
Persistent link: https://www.econbiz.de/10001582906
Saved in:
49
Wertfunktion der Prospect-Theorie, Produktpräferenzen und Forschungen für das Marketing
Gierl, Heribert
;
Helm, Roland
;
Stumpp, Stefan
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
53
(
2001
)
6
,
pp. 559-588
Persistent link: https://www.econbiz.de/10001606248
Saved in:
50
Ansätze zur Segmentierung von Kunden - wie geeignet sind herkömmliche Konzepte?
Krafft, Manfred
;
Albers, Sönke
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
52
(
2000
)
6
,
pp. 515-536
Persistent link: https://www.econbiz.de/10001508356
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